![[EXAMPLE] Case Study](https://images.ctfassets.net/psj0p18eh7z1/1d9Tqa7WSVdaVwWYR5gUO6/1a247161eabf5072f0ab093bd2fb7c66/Rectangle_22300.png?fm=webp&q=50)
Price & Promotion
Maximise customer investment across pricing and promotions
Pricing and promotions are among the biggest investments retailers make, but they’re still often driven by rules, assumptions, or reactive decisions rather than a clear understanding of customer behaviour. Without science-led optimisation, it’s difficult to know where to invest for maximum impact, whether setting the right base price architecture or planning effective promotions.
Pricing decisions are often reactive to competitors, not driven by customer behaviour
Promotional investment lacks clarity on ROI and long-term impact
Trade-offs between margin, volume, and loyalty are difficult to optimise
Investment is spread inefficiently across categories, mechanics, and time
dunnhumby helps retailers maximise the impact of every pricing and promotional decision, using advanced, retailer-built data science to optimise investment across both base pricing and promotions. From setting the right price architecture to planning and executing effective promotions, we give teams the clarity and confidence to invest where it matters most.
Set optimal base prices using AI-driven pricing strategies that balance competitiveness, customer perception, and margin
Plan and optimise promotions with a clear view of expected ROI, incremental impact, and long-term effects
Forecast demand and simulate scenarios to understand the impact of pricing and promotional decisions before execution
Identify where to invest across categories, products, and campaigns to maximise performance and efficiency
Turn disconnected decisions into a coherent commercial strategy
Change the way you make pricing and promotion decisions with a single view of demand that takes you from guesswork to foresight.
Our solutions
Our solutions
Price
Customer-led, AI-powered pricing strategies that improve loyalty, performance, and control across retail execution
Promotion
Transform how you plan, forecast, execute, and refine promotions with collaborative, insight-led decision making
Greater price perception, without the lowest prices
A smarter way to deliver value
A grocery retailer competing against a strong low-price competitor used customer insight to refocus its price and promotions. Value perception was improved, without lowering prices across the board.
Drove sustained long-term sales growth
Matched price perception matched with low-cost competitor
Maintained a higher overall price index
1-3%
like-for-like sales uplift
1-2%
margin gains
4%
profitability through price optimisation
1-5%
sales uplift through promotions forecasting
Analyst recognition
Thought leadership
Contact us
Get in touch and discover how we can help you succeed by putting your customers first.