Retail Media
Build a retail media business that delivers for brands
Retail media has the potential to be a significant, scalable revenue driver, yet many retailers are not capturing its full value. Fragmented data, legacy technology, and manual processes make retail media difficult to buy and hard to measure performance for brand. As a result, what should be a compelling proposition is not fully unlocking full brand investment which falls short of retailers’ commercial ambition.
Disjointed offerings leads to:
Brand investment stalls due to unclear or unproven impact
Media activity becomes tactical and short-term, rather than strategic
Growth plateaus before the network reaches its full potential
dunnhumby helps retailers build successful, scalable media businesses by acting as the intelligence layer that connects the entire media ecosystem. We bring together actionable insights, omnichannel activation, and closed-loop measurement, ensuring that all media activity is consistent, measurable, and credible. It’s the complete framework on which to build a mature, market-leading media business.
Turn first party data into actionable insights and defined audiences
Activate campaigns consistently across onsite, offsite, and in-store channels
Link exposure to sales and shopper behaviour using closed-loop measurement
Set clear rules on how to plan, run, and improve media across channels
Standardise workflows, KPIs, and reporting across teams and partners
Retail media that’s consistent, measurable, and scalable
Connect insight, activation, and measurement and give brands the confidence to increase their retail media spend with you
Our solutions
Our solutions
Media Insights & Audiences
Our advanced analytics turn customer data into actionable insights and high-intent audiences
Media Measurement
Connect media activity with real commercial outcomes, giving brands the confidence to spend
End to End Retail Media
Plan, activate and measure retail media across every channel, as one connected, end‑to‑end approach
Whether launching a retail media business or growing an existing one, dunnhumby gives retailers everything they need to cut through complexity and build successful, scalable operations. Combining customer data science, media execution, ad operations, and client service expertise, we can support with everything from strategic advisory through to full-service media operations.
dunnhumby Retail Media Platform
The dunnhumby Retail Media Platform is a unified, omnichannel solution designed to help retailers and brands unlock the full potential of their media initiatives. Its flexible, modular architecture helps retailers integrate and automate media operations across channels – empowering commercial growth by delivering exceptional experiences for brands and agencies.
Winning weekends with a connected approach to media
A major CPG brand wanted to promote a new on-pack campaign to customers. dunnhumby developed an insight-led, connected media plan that linked targeting, activation, and impact to provide a comprehensive view of performance.
11% sales uplift
18 million customers exposed to campaign
5.8 million customers reached
33%
Audience buy in with Digital Offsite
£11:£1
Return on ad spend with Digital Onsite
7.7%
Sales uplift with Store Media
32%
Redemption rate with Personalised Offers
Analyst recognition
Meet our Retail Media expert
Michael Schuh, Head of Retail Media
“Retail media is booming, but the operating model hasn’t kept up. When data and measurement stay fragmented, growth stalls and trust erodes; shoppers just feel more noise. The brands and retailers who win next will refine activation - aligning around shared shopper insight to deliver trusted, connected experiences that feel seamlessly relevant across the journey.”
Thought leadership
Contact us
Get in touch and discover how we can help you succeed by putting your customers first.