dunnhumby Sphere

The Customer First platform for Retail Media

Watch video Download brochure
dunnhumby Sphere - The Customer First Platform for Retail Media

Plan, execute, and measure the impact of omnichannel Retail Media.

dunnhumby Sphere has been designed to help Retailers transform their Retail Media business in a way that helps them achieve maximum ad revenue and enable massive scale.

Our all-in-one platform enables you to dramatically enhance the sophistication of your Retail Media operations – without the complexity and cost. dunnhumby Sphere provides your advertising partners with a cutting-edge omnichannel advertising platform, and makes shopping easier and more convenient for your Customers.

By giving you and your Brand advertisers access to the same insights and advertising solutions, dunnhumby Sphere delivers Retail Media programmes that are truly better for everyone – shoppers included. Here’s how.

radical operational improvement icon

Efficient workflows

Drive radical operational improvements and connected Customer experiences with E2E planning, booking and activation across mass and one-to-one channels.

AI-powered customer purchasing behaviours icon

AI driven audiences

Gain easy access to AI-powered audiences that help you predict Customer purchasing behaviours and reach high-intent shoppers right when they’re' ready to convert.

Long-term Customer satisfaction icon

Customer-centric measurement

Standardised measurement KPIs across channels allow you to assess the true impact of advertising on sales, loyalty, and long-term Customer satisfaction.

Retail media solution

For Retailers

Increase the sophistication of your omnichannel media offerings, without the complexity and cost.

  • Deliver relevant content to Customers across multiple digital and in-store touchpoints.
  • Monetise with advertisers.
  • Track the long-term impact of Retail Media on the Customer experience.

For Brands

Improve collaboration with an intuitive user interface that empowers brand, marketing and performance specialists to seamlessly manage omnichannel campaigns.

  • Use predictive audiences to meet your objectives.
  • Plan, book, manage, measure, and pay for omnichannel campaigns on a self-service basis.
  • Leverage data-science at every step of the planning and buying process.
empowers brand, marketing and performance specialists

Fully integrated modules that take users from Brand insights to campaign booking and measurement

Effective media campaigns icon


Learn about the health of a Brand to plan more effective media campaigns.

Predefined catalogue & predictive audiences icon


Choose audience segments from a predefined catalogue, including predictive audiences.

Maximise ROAS icon


Maximise ROAS by optimising the reach and cost of your campaigns.

omnichannel campaigns icon


Create omnichannel campaigns across Offsite, Onsite, and Store locations.

Gauge campaign performance icon


Gauge campaign performance based on channel and campaign objectives.

Manage invoicing processes icon


Simply and efficiently manage all payment and invoicing processes.

dunnhumby Sphere gives you everything you need to make a low-risk, cost-effective leap towards advanced Retail Media capability.

dunnhumby Sphere brochure
Minimise complexity

An end-to-end platform that covers everything from booking to billing.

Reduce costs

Operating as "Software-as-a-Service”, it brings advanced technologies at a fraction of the cost of building them yourself.

Maximise capability

Integrate Retail Media technologies quickly and easily, reducing your need for external support and allowing you to in-house operations.

With dunnhumby Sphere, our clients can achieve:

Uplift in ROAS

Uplift in like-for-like revenue


Savings through operating efficiencies


The latest Retail Media insights from our experts around the world

EBIT: the next milestone in retail media measurement?
How should we measure retail media in 2024?
Retail Data Analytics: Assortment, Improve inflation strategies, Customer Experience, Category management, Shopper insights
Contact us to hear more about dunnhumby Sphere

The Customer First platform for Retail Media

Contact us