Deliver on what customers want better than anyone else
Let’s connectSince 2017, dunnhumby’s Retailer Preference Index (RPI) has prepared U.S. retailers and brands for the evolving customer, based on insights from over 11,000 U.S. shoppers annually, about what matters to them most when shopping at 100+ grocery retailers. The dunnhumby RPI is the only approach to ranking grocers that combines customer perception with financial results.
dunnhumby’s expanded suite of competitive insights offerings support customer-centric strategies to launch you ahead of the competition. Leverage the powerful combination of industry-leading RPI data with custom research, personalized consulting from our industry experts, and self-serve platforms to achieve long-term growth.
Better understand what on what matters most to your customers and build strategies that meet their unique needs.
Pinpoint exactly where you rank in the market and identify the key levers to pull to beat your competition.
Stay ahead of market trends by proactively adapting to shifting customer expectations and needs.
Sit down with our retail industry experts to review the latest RPI study results through the lens of your business. Better understand your competitive standing, identify what resonates with your customers and uncover opportunities to drive your business forward.
Uncover the why behind the buy for your most loyal customers – all without expensive, time-consuming, independent research studies.
Leverage our annual RPI survey process to enhance your unique loyalty data with external factors that play a key role in driving customer behavior. Segment your customer base and benchmark your brand against up to 15 competitors within your geographic footprint to determine brand performance by segment compared to the competition. Strategically shape your -centric decisions to transform occasional customers to loyal customers.
Primary Research for RetailEvaluate and refine your competitive position over time resulting in market share growth. Our expert research team designs quantitative surveys, representative of your banner’s footprint, to collect brand health perceptions, shopping behaviors, demographics and more to help you:
These valuable insights help guide intelligent resource allocation where you have the most opportunity to win.
Conduct unlimited, bespoke analyses and make data-empowered decisions to improve your brand reputation with real-time access to the latest RPI dataset via a customized dashboard.
Drive impactful results across your business – from regional markets all the way down to individual store performance – with tailored competitive insights at your fingertips. The CTE self-serve dashboard uses AI to combine RPI and geolocation data to rank your competitors by intensity and nature of competitive threat arming you with the awareness you need to position your business for success.
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Watch this video to see how retailers have achieved significant success by implementing strategies based on the key findings from the RPI study. Discover real-world examples of improved performance and growth.
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