The data that shows exactly what customers want, so you can deliver better than anyone else.
Since 2017, dunnhumby’s Retailer Preference Index (RPI) has prepared U.S. retailers and brands for the evolving customer, based on insights from over 11,000 U.S. shoppers annually, about what matters to them most when shopping at 100+ grocery, convenience, and QSR retailers. The dunnhumby RPI is the only approach to ranking grocers that combines customer perception with financial results.
Download the latest RPI report to uncover:
What’s driving retailer preference?
What retailers are winning and why?
What can be done to improve perception and performance?
Retailer preference index
Retailer preference index
dunnhumby’s expanded suite of competitive insights offerings support customer-centric strategies to launch you ahead of the competition. Leverage the powerful combination of industry-leading RPI data with custom research, personalized consulting from our industry experts, and self-serve platforms to achieve long-term growth.
Conduct unlimited, bespoke analyses and make data-empowered decisions to improve your brand reputation with real-time access to the latest RPI dataset via a customized dashboard.
Explore a sample of this interactive dashboard below, by clicking into the box entitled "Retailer & Subgroup Selection."
Drive impactful results across your business – from regional markets all the way down to individual store performance – with tailored competitive insights at your fingertips. The CTE self-serve dashboard uses AI to combine RPI and geolocation data to rank your competitors by intensity and nature of competitive threat arming you with the awareness you need to position your business for success.
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