Put the customer at the centre of every decision.

Getting an accurate view of what shoppers see at-shelf in stores and tracking how this is impacting their brand and category is difficult for CPG brands. Store visits are expensive, time-consuming, and lead to inaccurate recommendations, as well as unrealised opportunities for growth.

Planogram Publisher is a cloud-based solution that makes essential and valuable retailer planogram data accessible to brands. The first software of its kind, Planogram Publisher gives brands virtual access to over 3,400 Tesco store planograms at the click of a button!

Planogram data has become increasingly complex as retailers, like Tesco, provide more differentiation by store. Tesco’s customer-led store clustering means there are planograms across different store formats, sizes, affluence levels and regions. In addition, any given merch group has many different planograms associated with them which means tracking what is happening in each store has become nearly impossible for brands.

CPGs typically spend hundreds of thousands of pounds each year sending Field Sales teams to take photos of plans in stores, with no official guidance on what the planogram should look like. The result is photos with gaps in information where products are out of stock or requested changes that have not been implemented properly.

Planogram Publisher simplifies the complex, taking six billion rows of data across more than 32,000 products and turning this data into meaningful, high-resolution at-fixture visuals with product images, in-platform editing functionality, advanced share-of-space analytics, and retailer-ready insights.

Planogram data is updated weekly, meaning planogram changes are visible shortly after going live in-store.