About dunnhumby

Helping retailers and brands deliver better experiences through Customer First strategies.

Creating a better world by putting the Customer first

When businesses are built around the people they serve, the world becomes a better place – and every Customer experience becomes more meaningful. It’s why Customer data has never been so important. But to maximise its potential and use data to inform smarter decisions, businesses need the ability to interpret and act on Customer insight at scale and in real-time.

dunnhumby empowers brands and retailers to do this through more relevant and engaging experiences. We help our clients build Customer First strategies with cutting edge solutions, and we never stop innovating – ensuring the decisions clients make encourage Customers to return, time after time.

Putting the Customer First
Our Science

Our Science

Whether we’re helping clients turn insights into action or analysing campaign success, our solutions are best-in-class and powered by science. As leading experts in Customer Data, we apply the latest techniques – pioneered by the brightest minds – to everything we do.

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Our Culture

Driving strong connections with our people is important to our business success. A two-day virtual event brought together more than 2,300 colleagues from 30 different countries and gave every dunnhumbian a chance to connect with the business, and with each other.

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Sectors we serve

Sectors we serve

We work with a range of sectors, including grocery retail, retail pharmacy, and retailer financial services. Our expert teams work alongside our global clients in these sectors, helping them to make the most of their customer data and to put the Customer at the heart of everything they do.

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Alliances and Partnerships

We build alliances and partnerships with global software and technology companies to deliver enhanced solutions and services. Our alliances and partnerships help clients use data to achieve growth and improve engagement by offering cutting-edge capabilities that simplify technical implementation and create measurable efficiency.

Alliances and Partnerships

dunnhumby Ventures

Our team has a strong commitment to using data for innovation. That’s why we’ve set up dunnhumby Ventures, a corporate venture fund which invests in seed-stage retail technology within the arenas of data, payments, supply chain, media and commerce.

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How we do business

At dunnhumby we believe that how we do business is as important as what we do. Our code of Business Conduct reflects our commitment to complying with the law, how we see ourselves as a place to work, and our Values and Behaviours as a company.

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We collect, analyse and utilise huge quantities of data to drive outcomes for our clients

Data records processed every week

Global shopper insights generated

Worldwide retail sales analysed

Professionals using our tools

Years in the business

The story so far

dunnhumby - founded in 1989
Edwina Dunn and Clive Humby found dunnhumby
dunnhumby - Tesco Club Card
dunnhumby helps Tesco launch its loyalty Clubcard
dunnhumby expansion
Expansion into Europe, North America and Asia
Expansion into South America
Expansion into South America
dunnhumby launch of advert measuring
Launch of our on/offline advertising measurement solution
dunnhumby new CatMan tools
New category management and brand tools developed
Launch of dunnhumby media
Launch of dunnhumby media, further connecting retailers and brands to Customers
dunnhumby partner of the year
Named Technology Partner of the Year at BlueYonder’s Partner Leadership Awards
dunnhumby Microsoft partnership
Microsoft and dunnhumby announce global strategic partnership
SAP and dunnhumby announce global strategic partnership
SAP and dunnhumby announce global strategic partnership
Launch of dunnhumby Sphere, the Customer First platform for Retail Media
Launch of dunnhumby Sphere, the Customer First platform for Retail Media
Retail Data Analytics: Assortment, Improve inflation strategies, Customer Experience, Category management, Shopper insights
Ready to use Customer Data Science to generate real business results?

We’re here to help

Contact us