Tesco Media and Insight Platform.

Tesco Media and Insight Platform is a partnership between Tesco, the UK’s largest grocery retailer, and dunnhumby, a global leader in Customer Data Science. Together, we always put the customer first.

Everything we do is fuelled by the insights generated via 21 million Tesco Clubcard households1, a diverse, nationally representative, first-party behavioural dataset. We empower brands with granular insights so they can identify their most important customers and understand what matters to them.

We help serve brands and their media agencies via a unique mix of technology, software, and insight and media products which collectively help provide customers with a more relevant and personalised shopping experience. As the UK’s largest closed-loop Grocery Media & Insight Platform we’re able to connect the dots between advertising exposure and customer behaviour across online and offline touchpoints to help brands take better product, marketing, and commercial decisions and understand the true impact of their investment.

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Unrivalled reach and scale.

Partnering with Tesco Media and Insight Platform means brands and their agencies can benefit from the reach and scale of Tesco and create truly representative marketing to Shape What Britain Buys. Access to the platform’s data can inform a brand’s strategy with Tesco and the wider UK market.

The depth, breath, and connectedness of data via Clubcard drives quality insight, customer understanding and the opportunity to reach customers wherever they are from sofa to store.

 



1Tesco plc, Preliminary Results 2022/23, April 2023
2Kantar World Panel, Grocery Market Share, Great Britain, 12 weeks ending 24.12.23
3Tesco plc, Interim Results Trading Statement, October 2023

Clubcard households1

UK grocery market share2

Clubcard sales penetration3

Tesco app users3

Case studies.

[1]Kantar, 12 weeks ending 20/03/2022
[2]Kantar, 52 weeks ending 20/02/2022
[3] Tesco-plc- Interim Results 2021/22

Media.

Our products provide targeted options for Brands to connect with customers efficiently via one-to-one personalised communications through to broader mass reach opportunities. No matter where a customer is in their journey, we have a media opportunity to reach them effectively and achieve a Brand’s marketing objectives.

  • Connected Store

    An integrated way to deliver consistent messaging across multiple in-store touchpoints to target customers across their journey through the Tesco store network e.g. Point-of-Sale and In-store Radio.

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  • Onsite

    Enable relevant and personalised shopping interactions through Targeted Display and Sponsored Products advertising solutions.

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  • Experience

    Customer-led propositions that allow greater brand expression and positioning e.g. Experiential Events and Food Inspiration.

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  • Partners
    Allows advertisers to use powerful first-party data to target key audiences away from Tesco’s digital storefront, providing access to several brand-safe networks. Discover more
  • CRM

    Use data science to deliver highly relevant incentives, rewards, and personalised messages that are fine-tuned to a shopper’s specific circumstances e.g. direct mailings.

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  • Multi Media Measurement

    The ability to conduct comprehensive evaluation of 3rd party media campaigns through data matching, inclusive of Walled Garden Platforms.

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  • Self-serve powered by dunnhumby Sphere

    Plan, execute, and measure omnichannel campaigns via an intuitive, user-friendly self-serve platform.

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Insight.

Tesco and dunnhumby have a shared belief that businesses perform better when they put the customer first. That’s why insight fuels everything we do.

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Technology software Insight and Media products

Insight.

Tesco and dunnhumby have a shared belief that businesses perform better when they put the customer first. That’s why insight fuels everything we do.

A self-serve platform providing the ability to understand your products, customers and sales through existing and new insight solutions.

Support Brands to create, launch and measure NPD at every stage of the development cycle with unprecedented speed and scale.

The ability to conduct comprehensive evaluation of 3rd party media campaigns through data matching, inclusive of Walled Garden Platforms.

Allows advertisers to use powerful first-party data to target key audiences away from Tesco’s digital storefront, providing access to several brand-safe networks.

Customer-led propositions that allow greater brand expression and positioning e.g. Experiential Events and Food Inspiration (e.g. Food Love Stories).

Enable relevant and personalised shopping interactions through Targeted Display and Sponsored Products advertising solutions.

An integrated way to deliver consistent messaging across multiple in-store touchpoints to target customers across their journey through the Tesco store network e.g. Point-of-Sale and In-store Radio.

Use data science to deliver highly relevant incentives, rewards, and personalised messages that are fine-tuned to a shopper’s specific circumstances e.g. Direct Mailings and Coupon at Till.

Plan, execute, and measure omnichannel campaigns via an intuitive, user-friendly self-serve platform.

Power up your strategy.

Combining Tesco’s knowledge of customers and dunnhumby’s data science capabilities, the platform gives Brands and Agencies…

Combining Tesco’s knowledge of customers and dunnhumby’s data science capabilities

The power to understand your customers like never before: No one is better placed to help you understand your customers. The scale and breadth of our insights can help inform plans and enable pinpoint targeting.

The power to reach the customers that matter to you at scale: We can build an exact profile of your best customers, and what matters to them the most. Reach a bigger audience with Tesco than any other UK retailer including broadcast, digital and retail media opportunities. Reduce media wastage by knowing who your media-inspired vs media-neutral shoppers are.

The power to deliver connected customer experiences: Target customers from sofa to store, wherever they are and whatever their mindset. From browsing to buying, Brands can activate at scale across the customer journey.

The power to understand the impact of every £ you spend: We offer closed-loop measurement, the ability to link what people see with what people buy so you can understand the true incrementality your media campaigns are generating. We want to help you understand and optimise all your investments in Tesco from supply chain to promotions to drive your return on investment.

The power to accelerate your innovation: Our tools allow you to get closer to your customers. By knowing and understanding your customers at every stage of the product development cycle we can help to reduce costs, lead times, and failure rates of NPD. Be more confident about where to invest and get to market faster.

Tesco Media and Insight Platform - Customer First strategies

One closed loop.

Understanding the impact of your campaigns is vital for future success. As the UK’s largest closed-loop grocery Media & Insight Platform we’re able to connect the dots between advertising exposure and customer behaviour across online and offline touchpoints. We can help Brands make better product, marketing, and commercial decisions and understand the true impact of their investment.

UK’s largest closed-loop grocery Media & Insight Platform
World-leading Data Science - Connected Customer Experience- Closed Loop Measurement

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