Webinar On-demand.
We Know the Nation 2026

We Know the Nation 2026: Retail Media Trends Shaping 2026 and Beyond

Retail Media is developing rapidly and brands are looking for clear insight to guide planning for the year ahead. Our annual trends webinar, We Know the Nation 2026, explores the five major forces shaping shopper behaviour, consumer expectations and retail media strategy, powered by insight from more than 24 million Clubcard households.

What the webinar covers

• Evolving Shopper Mindsets - How community, moderation and mood are influencing everyday decisions and the way shoppers engage with brands.

• Discovery Re defined - New ways shoppers are finding inspiration in unexpected moments and what this means for creative planning and campaign delivery.

• The Future of Loyalty - How personalisation and value led experiences are reshaping long term customer relationships and repeat purchase behaviour.

• Opportunities with Tesco Media - How the five trends translate into clear actions across planning, targeting and activation, supported by Tesco Media’s scale and closed loop insight.

• Best Practice and Case Studies - Real examples that show how brands are already applying these trends to deliver measurable impact and sustained loyalty.

This webinar originally took place on 23 January 2026.

Watch the recording to learn about the retail media trends that will shape shopper behaviour and guide effective marketing strategies throughout 2026.