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The unique opportunity of Scan & Shop media

Tesco customers really love Scan & Shop for three main reasons:

1. It’s a real time-saver
A quick and easy shopping experience is always welcome. With Scan & Shop, customers can scan products on the go and then put them straight into their bag. There’s no need to unload everything onto a conveyor belt or checkout station, making it an incredibly easy way to shop.

2. Customers can track their spending
Many shoppers are cost-conscious at the moment and Scan & Shop gives users an easy way to keep track of the cost of their basket, continuously displaying a running total.

3. Users benefit from Clubcard Prices
The only requirement for someone to use a Scan& Shop handset is for them to have a Tesco Clubcard. Because of that, not only do they collect Clubcard points(one for every euro in Slovakia, 100Ft in Hungary, and 10 Kč in Czechia), but they also get access to the exclusive Clubcard Prices that apply to a vast number of products.

The performance metrics highlight the effectiveness of this approach: Scan & Shop handsets now reach 750,000 monthly active users across Central Europe, with £29 million in transactions processed monthly via these devices. The customers using the scanners exhibits a 55% higher basket value, 70% more items per basket (24 vs. 14 for traditional shoppers), and an 80% larger average basket value compared to traditional in-store shopping. Such elevated engagement and spending make the channel especially potent for advertisers seeking tangible results from their campaigns.

High-Impact Placements: Splash Ads and Basket Banners

This high-value audience is particularly relevant to brand advertisers due to the addition of impactful new media opportunities on Scan & Shop handsets. Scan & Shop media campaigns can now be booked across a package of two extremely visible display banner placements: Splash Ads and Basket Banners.

Splash Ads appear at the start of a customer’s shopping trip. These full screen ads appear from the moment a handset is released from its cradle and remain visible until a customer scans their first product or opts to close the ad by tapping an onscreen “x” icon.
Banner ads appear throughout the shopping trip. These appear for 60-seconds each and occupy around a fifth of the screen, refreshing multiple times during the journey – providing customers with multiple opportunities to see your product during their time in store.

Like the many other channels that make up our Connected Store proposition, these high-impact placements help brands to tackle the challenge of ‘sleep shopping’. Customers routinely buying the same items, week in week out, is a concern for any brand that wants to break habits, get noticed, and launch new products, which makes the kind of creative canvas that Scan & Shop handsets are part of all the more critical.

Right now, the opportunity presented by Scan & Shop media is truly unique. Across Central Europe, Tesco is the only retailer to offer this kind of media placement and at scale. As these adverts are new, Scan & Shop media is a real attention-grabber. That, combined with an already high level of engagement with the handsets, helps to maximise reach and impressions.

As Scan & Shop continues to expand, its combination of high-impact visibility and a fast-growing, high-value audience positions it as one of the most compelling retail media opportunities available today. For brands seeking to influence real purchase decisions in real time Scan & Shop offers a uniquely powerful way to connect with shoppers at the very moment choices are being made.

Want to explore all Scan & Shop opportunities? Check out our portfolio.