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Join Our Newsletter Tesco Media Czechia is a partnership between Tesco, one of Czechia's largest supermarket chains and a key player in the retail market since 1996, and dunnhumby, a global leader in Customer Data Science. Together, we always put the customer first.
Our insights from 1.6 million Tesco Clubcard households provide a profound understanding of customer behavior and category dynamics. This expertise enables brands to craft targeted communications that drive conversion and supports the development of long-term brand strategies.
Our innovative media solutions leverage our exceptional scale, audience, and reach to connect your brand with the right audience, driving impact, revenue, and enhancing the customer experience.
Partner with Tesco Media Czechia to unlock the potential of performance and customer behavior data, creating meaningful connections with millions of shoppers.
Get in touch to learn more about Tesco Media.
Talk to an expert.Partnering with Tesco Media means brands and their agencies can benefit from the reach and scale of Tesco and create truly representative marketing strategies to Shape What Czechia Buys.
The rich data on performance and customer behavior from Tesco Clubcard can support a brand’s strategy with Tesco and improve its reach across the Czech market.
1 dunnhumby, data from July 2024, based on transacting customers
1 dunnhumby, data from July 2024, based on transacting customers
Tesco's rollout of 108 digital screens across 36 stores in Czechia marks a significant advancement in in-store advertising technology.
This innovative upgrade offers brands a cutting-edge platform to deliver dynamic and targeted content, enhancing their ability to engage with shoppers effectively.
Brands can now enjoy a more interactive and impactful advertising experience, transforming their connection with customers right at the point of purchase.
To ensure your new product succeeds, a strong media strategy is critical.
Tesco Media offers a powerful, results-driven approach to maximise visibility and boost customer engagement.
With over 70% of NPDs failing, your product needs more than just shelf space—it requires a well-thought-out strategy. Our proven three-phases framework—Awareness, Acquisition, and Retention—ensures your product grabs attention, drives trial, and stays top of mind. From building pre-launch buzz to keeping your product visible post-launch, we connect you with customers every step of the way.
Discover how Molson Coors created a standout launch campaign that achieved 23.9m audience reach.
dunnhumby’s segmentation capabilities meant that we were able to create a connected experience for customers, enabling us to realise excellent results for commercial performance and brand recognition.
dunnhumby’s insights and guidance delivered great results for Nicorette and the lives of thousands of people who have made the decision to go smoke-free.
[1]Kantar, 12 weeks ending 20/03/2022
[2]Kantar, 52 weeks ending 20/02/2022
[3] Tesco-plc- Interim Results 2021/22
Help shoppers decide right at the point of purchase.Shoppers seek relevant information to save time, effort, and money. Influence purchasing decisions with high-impact Point-of-Sale placements. Inspire them with formats like shelf stoppers, floor graphics, pallet designs, frames, aisle gates or full aisle takeovers. Tailor creative executions to boost awareness, engagement, or category ownership. Target stores with the highest footfall or where your brand over/underperforms.
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Increase engagement with stand-out messages and rich branded content. Deliver engaging, inspiring, and educational ads that quickly convey your product’s value to shoppers. Communicate key USPs, such as ethical or environmental claims, or inspire with messages that highlight unique benefits. Integrate your ATL strategy to keep your brand top-of-mind when it matters most. Help customers find your product and aisle with directional messaging. Build your brand in-store with enhanced creative freedom.
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Create a consistent brand experience through strategic touchpoints. Customers are not just buying products online; they seek inspiration and stories that connect them to the brand behind them. Create a branded solution that tells a compelling story, educates, and builds awareness at scale. By investing in multiple touchpoints, such as search banners, aisle & shelf headers, and newsletters, brands can create a consistent and omnipresent experience that reinforces their message throughout the entire shopping journey. This not only influences buying decisions but also strengthens long-term customer loyalty through continuous brand presence.
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Get in touch and learn how we can supercharge your marketing using customer data insights.
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