Plan, execute, and measure on a self-service basis.

Partnering with Tesco Media & Insight Platform on retail media presents brands and their media agencies with a huge opportunity, it offers in-depth insights into shoppers and a variety of ways to engage with them. Self-serve powered by dunnhumby Sphere makes it easier than ever to capitalise on that opportunity, giving you direct access to Tesco first-party data and the ability to plan, execute, and measure omnichannel campaigns via an intuitive, user-friendly self-serve platform.

With granular insights from 21 million Clubcard households1, our self-serve platform enables you to create highly personalised audiences that meet specific sales and marketing objectives across multiple channels and touchpoints. It’s the all-in-one platform you need to find more of the audiences that matter most to you.

Combining an intuitive and user-friendly interface with a fully-integrated suite of powerful tools, Self-serve also gives you complete control over every aspect of campaign creation. From audiences and insights through to forecasting, booking, and measurement, we make it easy for you to fine-tune your approach for maximum impact.

Whether you’re looking to reach out to shoppers through Tesco’s own channels or create first-party audiences that can be activated on other leading advertising platforms, Self-serve powered by dunnhumby Sphere is the simple and effective way to tap into the power of Retail Media.

¹Tesco plc, Preliminary Results 2022/23, April 2023