75%
of sales were from customers entirely new to the L’Oreal brand
2.1
return on ad spend (ROAS)
L’Oreal’s focus by the end of 2022 was to change tactic by challenging themselves to grow the size of the overall Health & Beauty category at Tesco. With only roughly a third of Tesco customers buying into the category, the challenge was to recruit Clubcard members who until now were not shopping the Health & Beauty aisles.
“We reached our audience by partnering with dunnhumby to run our first targeted META campaign using their platform. dunnhumby’s expertise and in-flight optimisations helped us deliver the results - which speak for themselves – 45,000 new shoppers!”
Download the full case study to discover how L'Oreal:
Delivered an effective reach driving campaign through in-feed targeted ad placements.
