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Creating a standout launch campaign in one of the UK’s most competitive categories.
campaign reach
repeat purchase rate
Following a successful launch into UK pubs in 2021, Madrí – a new lager from Molson Coors – made its way to retail in the spring of 2022. Designed to raise awareness with shoppers, this campaign also helped to create a loyal audience for the new beer.
With Beers, Wines & Spirits being a highly competitive category, Molson Coors needed to ensure that its retail launch campaign would engage shoppers beyond the initial activation period. Competing against a number of well-known lager brands, Madrí would need to stand out throughout the year, providing customers with continued reminders to trial and purchase the product.
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Supporting smokers on their cessation journey with a hyper-targeted campaign.
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