Supporting smokers on their cessation journey with a hyper-targeted campaign.

Nicorette case study - customer data science and insights led to growth in sales

sales uplift on featured products from Coupon at Till


Return on advertising spend (ROAS) ratio

Founded on deep customer insights, this campaign employed a variety of media touchpoints to deliver tailored, targeted messages to customers at different stages on
their path to giving up smoking for good.

By helping us to identify where different individuals were on their own journey, dunnhumby’s insights and guidance delivered great results for Nicorette and the lives of tens of thousands of people who have made the decision to go smoke-free.
Zoe McTurk, Shopper Marketing Manager

Download the full case study to discover how Nicorette:

  • Identified key stages in the smoking cessation journey and tailor messaging and ad creative to each.
  • Retained existing customers by encouraging them not to fall back into old habits, and attract lapsed customers from competing brands.
  • Engaged and incentivise soon-to-be non-smokers with inspiring messaging supporting their decision to quit.
Download case study

More case studies



Raising awareness of the Hygiene Poverty crisis with localised campaigns.

Molson Coors

Molson Coors

Creating a standout launch campaign in one of the UK’s most competitive categories.

Helping retailers and brands perfect the science of shopping
Ready to get started?

Get in touch and discover how we can help you succeed by putting your customers first.

Contact us