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Founded on deep customer insights, this campaign employed a variety of media touchpoints to deliver tailored, targeted messages to customers at different stages on
their path to giving up smoking for good.
By helping us to identify where different individuals were on their own journey, dunnhumby’s insights and guidance delivered great results for Nicorette and the lives of tens of thousands of people who have made the decision to go smoke-free.
Zoe McTurk, Shopper Marketing Manager
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Creating a standout launch campaign in one of the UK’s most competitive categories.
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