Winning a key moment on the sporting calendar with an audience-led strategy.

PepsiCo case study - customer data science and insights led to growth in sales

unique customers were exposed to Walkers World Cup comms


baskets featured at least two products during the campaign period

By identifying and focusing on key audience segmentations during the 2022 football World Cup, this full-funnel media campaign helped to drive visibility of PepsiCo’s snacking brands and deliver return on advertising spend (ROAS) of more than £50:1.

dunnhumby’s insights and segmentation capabilities meant that we were able to create a cohesive and connected experience for customers, while
at the same time enabling us to realise excellent results in terms of commercial performance and brand recognition.
Rachel Bayley, Senior Shopper Activation Manager

Download the full case study to discover how PepsiCo:

  • Drove recognition of the featured products with shoppers across both and the Tesco store estate.
  • Increased sales of featured PepsiCo snack brands by using targeted media opportunities across the Tesco portfolio.
  • Introduce customers to PepsiCo’s World Cup campaign messaging across multiple channels
Download case study

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