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Podcast | The IAB UK Podcast: Retail media miniseries

Podcast.
The IAB UK Podcast: Retail media miniseries

Over three episodes, IAB UK's CMO James Chandler is joined by guests from Tesco, retail media experts from Tesco Media, brands and agencies to explore the ever-growing power of retail media and why it’s quickly becoming an essential part of any brand’s marketing strategy.

Retail Media’s Coming of Age.

In this first episode, James gets into why retail media should be on your media plan for 2025 and how working with the right partners, like Tesco, can help advertisers maximise their potential. James is joined by Emma Foley, Head of Strategic Planning at Tesco Media and Insight Platform, Charlotte Murphy, Head of Retail Media at Unilever UKI, Jon Rabone, Head of Grocery Online & Retail Media Lead UK at Mars Wrigley, and Daniel Knapp, Retail Media Consultant for IAB UK. Together, they unpack what retail media really means for the future of advertising, and how brands can leverage this powerful platform to reach their audience more effectively.

Retail Media’s Creative Canvas.

In another first for The IAB UK Podcast, James is out on the road in today's episode, taking a visit to Tesco Extra in Watford to explore the media creative canvas in-store. He's joined on a walk around the store by Tesco’s Head of Media Enablement, Tash Ward, before returning to the studio to talk to Media Commercial Director Amanda Tushingham about how brands are making the most of the seamless, sofa-to-store journey Tesco offers to advertisers and customers.

Released on 17th of October 2024

The Agency Perspective on Retail Media.

In this final episode, we take a deep dive into how agencies are leveraging retail media effectively. James Chandler is joined in the studio by OMG UK’s Vicky Fox and Wavemaker’s Andy Collins, alongside Tesco Media & Insight Platform’s Steve Edwards, to unpack the role that retail media can play within omnichannel strategies and how to break out specialist silos so that expertise is embedded throughout the planning process.

Released on 18th of October 2024

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Podcast.The IAB UK Podcast: Retail media miniseries

Retail Media’s Coming of Age.

Retail Media’s Creative Canvas.

The Agency Perspective on Retail Media.

Podcast.
The IAB UK Podcast: Retail media miniseries