Podcast.
The Six Sells Podcast

In this episode of The Six Sells Podcast, Mike Nicholson from Six Sells speaks with Nick Ashley from Tesco Media and Insight Platform about Retail Media:

  • What is it and how should it be defined?
  • Is it an opportunity or a threat to the open web?
  • Tesco Clubcard data and how to activate it
  • Omnichannel advertising 'from sofa to store'
  • Examples and case studies

Released on 28th of February 2024