In the News


Big data, clave para adelantarse a los problemas de ventas

1 February 2018 — Director TIC

Madrid, España Febrero 1, 2018 - Nuevo estudio revela las dificultades y enorme esfuerzo manual que representa para la mayoría de los minoristas la recopilación de datos dispares y el posterior análisis de los mismos. ¿Cuáles son las técnicas disponibles para procesar grandes cantidades de datos e identificar de forma ágil y rápida los problemas de base?

Lea la nota completa en la revista digital 'Director TIC' (páginas 34-35).


MONOPRIX : TROP FORT ! IL NOUS FAIT OUBLIER SES GROS PRIX

1 February 2018

Avec ses marques exclusives, sa gemme Gourmet et ses pubs décalées, l’enseigne de centre-ville fait un tabac auprès d’une clientèle aisée ou branchée. Qui en perd de vue ses étiquettes corsées.

La capacité à piloter au mieux ses prix est l’un de ses atouts majeurs. Pour cela, l’enseigne dispose d’une carte secrète : dunnhumby. Filiale de l'anglais Tesco, ce prestataire, qui analyse les données clients dans les moindres détails, est le plus puissant du marché.


Observations On NRF 2018: Making Retail Great Again

31 January 2018 — Forrester

George Lawrie, Vice President, Principal Analyst at Forrester shares his observations of NRF 2018, including the ‘transformational’ assortment planning demonstrated by dunnhumby and JDA.


dunnhumby on why 'heavy' buyers matter more than Byron Sharp says

23 January 2018 — Campaign Magazine

A study from dunnhumby challenges received wisdom that marketers should target only light users, as the report's authors, Adam Smith and Nick Blair, explain.


Retail’s Data Driven Future

12 January 2018 — Retail Leader

dunnhumby CEO, Guillaume Bacuvier, speaks with Retail Leader about personalization, sku rationalization and the data science company’s evolving business model.


Shopper research reveals long-term value of existing brand buyers

11 January 2018

A newly published report from customer science and retail data experts dunnhumby has revealed the true value of existing heavy brand buyers in a direct challenge to the claims of academic Byron Sharp in his 2010 book ‘How Brands Grow’.


Data integration will drive retail's future

10 January 2018 — WARC

The effective integration of offline and online data will drive future success for bricks-and-mortar retailers during an ongoing tough period, according to the CEO of dunnhumby, the customer data science company.