Data Consulting

Leverage real value from your data assets

A holistic approach to understanding and growing your data estate

Large and small clients around the world know the value of data – and most consumer-facing businesses are already rich in this asset. Yet many lack the tools and the strategies to turn data into meaningful insight, or to use this insight to shape strategic decision- making. With Data Consulting from dunnhumby, retailers can overcome these hurdles. Using a unique mix of expert consultancy, data analysis techniques and advanced technologies, you can build and implement a strategy that drives real results across business strategy, data governance, data architecture, defining your customer data and creating the right team fit and ways of working.

retail data strategy

The value of Data Consulting

Whether you’re a commercial director seeking higher margins, a CMO hoping to improve marketing outcomes, or a loyalty director looking to understand Customer drivers, data is the answer.

  • Understand how to extract value from your data and make better, data-driven business decisions
  • Unlock crucial information to turn insight into strategy and surface new opportunities
  • Increase ability for your business to run advanced analytics
  • Govern data more effectively and manage risk confidently
  • Streamline data technologies to improve efficiency

Our Data Consulting provides an end-to-end process that helps you grow your data capabilities, taking a holistic view of how data fits within your business to design and execute solutions that empower you to use data more efficiently.

Quick wins

Establish and implement small changes that lead to big impact

Rigorous frameworks

Develop and design better frameworks for more effective data governance

Data quality

Fix errors within your data to improve the accuracy of the insights it creates

Data architecture

Define and deploy best-in-class technical architecture, tailored for your business

Data governance & privacy

Reduce the risk and increase the visibility of your data by implementing a trusted data governance framework

The Data Strategy Healthcheck creates recommendations for action based on a thorough assessment of your current data estate. It identifies opportunities for both “producers” and “users” of your data across content, technology, and processes. The Healthcheck is the key enabler to creating a trusted data asset and platform which powers your data-driven approach.

Data Strategy Healthcheck Brochure
Audit and review your strategy

Are you making decisions by gut feeling or by your data? Know your strengths and weaknesses in your data

Identify gaps

Uncover and fix complications that could be impacting business processes

Take action

Implement quick wins, building towards and supporting your long-term goals

Drive change

Working together to deliver the necessary changes for maximum impact

Bring your data strategy to life with Data Strategy Execution, leveraging dunnhumby’s experience of over 30 years building data solutions across global industries. Helping you turn strategy into reality through detailed data, technology and process design, development, deployment, and training to ensure your organisation can take full advantage of your data estate.

Data Strategy Execution Brochure
Own and manage

Empowering you to be in charge of the estate to capitalise on your data assets

Unlock value

Increase the value of data assets for internal use and external monetisation

Master Customer data

Truly understand, identify and connect with your Customer through multiple channels

Innovate and grow

Drive data adoption and the use of industry best practices across all areas of your business

Customer Stories

CRAI - growth in average incremental sales during CRM campaigns


Find out how understanding customers through data insights and personalised communications saw a 1% growth in like-for-like sales.

Raia Drogasil

Raia Drogasil

How informed customer-centric decision making helped to deliver 4.3% sales uplift in 21 weeks.

The latest insights from
our experts around the world

Retail Data Analytics: Assortment, Improve inflation strategies, Customer Experience, Category management, Shopper insights
Begin the development of your Data Strategy

Learn more about maximising the value of your data.

Contact us