dunnhumby Shop

Navigating the ever-evolving grocery landscape demands an in-depth understanding of changing shopper behaviours. From what they want and when they want it, through to how they want to buy it, exceptional shopping experiences start with up-to-the-minute insight into shifting customer needs.

Today – like always – dunnhumby Shop delivers a cutting-edge solution to that challenge. Powered by best-in-class science and granular data from almost one billion customers around the world, Shop offers insightful, on-demand answers to grocery retail’s biggest questions.

With 17,000 users across 42 countries, dunnhumby Shop builds on 20 years of heritage and learning to set new standards for customer analytics. Hear from some of our global Retailer and Brand partners as they share their stories of insights-driven innovation.

Download dunnhumby Shop brochure to find out more

Download PDF

Download brochure

Your personal information is kept in accordance with our Privacy Notice.

Get a quick overview of key stats and facts.

Cookie	Description
cli_user_preference	The cookie is set by the GDPR Cookie Consent plugin and is used to store the yes/no selection the consent given for cookie usage. It does not store any personal data.
cookielawinfo-checkbox-advertisement	Set by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Advertisement" category .
cookielawinfo-checkbox-analytics	Set by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Analytics" category .
cookielawinfo-checkbox-necessary	This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
CookieLawInfoConsent	The cookie is set by the GDPR Cookie Consent plugin and is used to store the summary of the consent given for cookie usage. It does not store any personal data.
viewed_cookie_policy	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
wsaffinity	Set by the dunnhumby website, that allows all subsequent traffic and requests from an initial client session to be passed to the same server in the pool. Session affinity is also referred to as session persistence, server affinity, server persistence, or server sticky.

Cookie	Description
CONSENT	YouTube sets this cookie via embedded youtube-videos and registers anonymous statistical data.
vuid	Vimeo installs this cookie to collect tracking information by setting a unique ID to embed videos to the website.
_ga	The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognise unique visitors.
_gat_gtag_UA_*	This cookie is installed by Google Analytics to store the website's unique user ID.
_ga_*	Set by Google Analytics to persist session state.
_gid	Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
_hjAbsoluteSessionInProgress	Hotjar sets this cookie to detect the first pageview session of a user. This is a True/False flag set by the cookie.
_hjFirstSeen	Hotjar sets this cookie to identify a new user’s first session. It stores a true/false value, indicating whether it was the first time Hotjar saw this user.
_hjIncludedInPageviewSample	Hotjar sets this cookie to know whether a user is included in the data sampling defined by the site's pageview limit.
_hjIncludedInSessionSample	Hotjar sets this cookie to know whether a user is included in the data sampling defined by the site's daily session limit.
_hjSessionUser_{site_id}	A Hotjar cookie that is set when a user first lands on a page with the Hotjar script. It is used to persist the Hotjar User ID, unique to that site on the browser. This ensures that behaviour in subsequent visits to the same site will be attributed to the same user ID.
_hjSession_{site_id}	A Hotjar cookie that holds the current session data. This ensures that subsequent requests within the session window will be attributed to the same Hotjar session.
_hjTLDTest	To determine the most generic cookie path that has to be used instead of the page hostname, Hotjar sets the _hjTLDTest cookie to store different URL substring alternatives until it fails.
_lfa	This cookie is set by the provider Leadfeeder to identify the IP address of devices visiting the website, in order to retarget multiple users routing from the same IP address.

Cookie	Description
aam_uuid	Set by LinkedIn, for ID sync for Adobe Audience Manager.
AMCVS_14215E3D5995C57C0A495C55%40AdobeOrg	Set by LinkedIn, indicates the start of a session for Adobe Experience Cloud.
AMCV_14215E3D5995C57C0A495C55%40AdobeOrg	Set by LinkedIn, Unique Identifier for Adobe Experience Cloud.
AnalyticsSyncHistory	Set by LinkedIn, used to store information about the time a sync with the lms_analytics cookie took place for users in the Designated Countries (which LinkedIn determines as European Union (EU), European Economic Area (EEA), and Switzerland).
bcookie	LinkedIn sets this cookie from LinkedIn share buttons and ad tags to recognise browser ID.
bscookie	LinkedIn sets this cookie to store performed actions on the website.
ELOQUA	This cookie is set by Eloqua Marketing Automation Tool. It contains a unique identifier to recognise returning visitors and track their visit data across multiple visits and multiple OpenText Websites. This data is logged in pseudonymised form, unless a visitor provides us with their personal data through creating a profile, such as when signing up for events or for downloading information that is not available to the public.
gpv_pn	Set by LinkedIn, used to retain and fetch previous page visited in Adobe Analytics.
lang	Session-based cookie, set by LinkedIn, used to set default locale/language.
lidc	Set by LinkedIn, used for routing from Share buttons and ad tags.
lidc	LinkedIn sets the lidc cookie to facilitate data center selection.
li_gc	Set by LinkedIn to store consent of guests regarding the use of cookies for non-essential purposes.
li_sugr	Set by LinkedIn, used to make a probabilistic match of a user's identity outside the Designated Countries (which LinkedIn determines as European Union (EU), European Economic Area (EEA), and Switzerland).
lms_analytics	Set by LinkedIn to identify LinkedIn Members in the Designated Countries (which LinkedIn determines as European Union (EU), European Economic Area (EEA), and Switzerland) for analytics.
s_cc	Set by LinkedIn, used to determine if cookies are enabled for Adobe Analytics.
s_ips	Set by LinkedIn, tracks percent of page viewed.
s_plt	Set by LinkedIn, this cookie tracks the time that the previous page took to load.
s_pltp	Set by LinkedIn, this cookie provides page name value (URL) for use by Adobe Analytics.
s_ppv	Set by LinkedIn, used by Adobe Analytics to retain and fetch what percentage of a page was viewed.
s_sq	Set by LinkedIn, used to store information about the previous link that was clicked on by the user by Adobe Analytics.
s_tp	Set by LinkedIn, this cookie measures a visitor’s scroll activity to see how much of a page they view before moving on to another page.
s_tslv	Set by LinkedIn, used to retain and fetch time since last visit in Adobe Analytics.
U	Set by LinkedIn, Browser Identifier for users outside the Designated Countries (which LinkedIn determines as European Union (EU), European Economic Area (EEA), and Switzerland).
UserMatchHistory	This cookie is used by LinkedIn Ads to help dunnhumby measure advertising performance. More information can be found in their cookie policy.
UserMatchHistory	LinkedIn sets this cookie for LinkedIn Ads ID syncing.
VISITOR_INFO1_LIVE	A cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface.
YSC	YSC cookie is set by YouTube and is used to track the views of embedded videos on YouTube pages.
yt-remote-connected-devices	YouTube sets this cookie to store the video preferences of the user using embedded YouTube video.
yt-remote-device-id	YouTube sets this cookie to store the video preferences of the user using embedded YouTube video.
yt.innertube::nextId	This cookie, set by YouTube, registers a unique ID to store data on what videos from YouTube the user has seen.
yt.innertube::requests	This cookie, set by YouTube, registers a unique ID to store data on what videos from YouTube the user has seen.

Cutting-edge insights for a rapidly changing world

Powering exceptional retail experiences

Download dunnhumby Shop brochure to find out more

Download brochure

Client Testimonials

Frucor New Zealand

Grupo Éxito

Nestlé South Africa

Shop by the numbers

Dive into the breadth & depth of shopper insights

Helping Retailers and Brands make quicker, smarter business decisions

Get fast insights

Unleash innovation

Tackle the challenges of today

Harness the power of true insight

Learn more about the power of Shop

More insights and innovation from around the world

dunnhumby Shop infographic

Video: Putting the customer at the heart of every decision

Brochure: dunnhumby Shop

Case study: Surfing the ecommerce boom

Case study: Understanding customers to recover category sales

Case study: Perfecting the combo ratio to appeal to shoppers needs