Understand and act upon drivers that influence Customers
As marketplace competition increases, downward price pressures mean retailers face unsustainably low margins. To succeed and avoid the race to the bottom, retailers must improve Customer price perception and promotional effectiveness, without reducing prices too far.
dunnhumby analyses existing strategies and identifies the best tactics for success. So you can optimise pricing strategies to grow margins and profit and boost promotion performance, all while improving Customer price perception.
Retail benefits of effective strategy & tools:
- Build Customer value perception without impacting profits
- Win new Customers, achieve more sales and improve margins
- Mitigate pricing threats and manage price changes effectively
- Analyse past performance and plan more effective future promotions
Satisfying changing Customer pricing expectations is already a complex task – but combined with the need to hit commercial targets, it can become seriously challenging.
dunnhumby Price gives you the ability to strategically optimise prices and forecast outcomes. Using Customer Data Science to recommend optimal base prices, Price helps you build Customer trust, improve value perception, and generate tangible results.
To plan and execute effective Promotions, retailers must be able to accurately assess past performance and get detailed insight into the impact of each tactic.
dunnhumby Promotions Analytics uses Customer Data Science to intelligently analyse historic campaigns and ensure every promotion performs to its maximum potential.
With a modular framework of tools and services, Price & Promotions guides you from start to finish. It means you can understand, model, forecast and respond to price and promotion drivers that influence Customers’ value perceptions and buying behaviours.
Assess the landscape
Understand current P&P capabilities from a Customer lens before planning
Create a consistent Customer experience with logical, consistent pricing
Analyse strategies and establish the most effective tactics to invest in
Forecast and deliver
Accurately model, plan and execute every promotion, event and campaign
Think Customer First
Establish category role and price strategies that drive growth and engagement
Price is a user-friendly tool that leverages advanced science to optimise prices and forecast outcomes, generating tangible results no matter the size of your operation. By improving decision-making at tactical and strategic levels, it offers strong ROI and clear sales uplift.
Manage pricing and respond to market changes with a flexible rules engine
Build trust in your pricing with consistent architecture across lines
Account for complexity
Move beyond cost-plus pricing to when selecting optimal price
Model and map
Forecast commercial impact and identify what strategies will work
Understanding past promotions is the key to identifying areas for growth and improving the efficiency of your planning workflow. Promotions Analytics is a web-based tool that supports your everyday decision-making, using Customer Data Science to consistently improve promotion performance.
Inform decision making with detailed, data powered category guidelines
Understand the performance of past promotions and the value of individual tactics
Identify and end the long tail of promotions that are sales or margin diluting
Increase margins and maximise performance with Customer Data Science
Clients using Price & Promotions have achieved
Like-for-like sales uplift
Cash profit with Price Optimisation
Promotional sales with Promotions Forecasting