Customer Strategy & Insights

Truly understand your Customers and unlock your Customer First transformation

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Prioritise the most important actions to win with your Customers

Retailers struggle to robustly identify what to stop doing and where to focus amongst a deluge of options. dunnhumby helps retailers define, and implement, a distinct competitive approach based on identifying their most strategic customer groups and understanding the key customer priorities, then evaluating different actions across price, promotion, ecommerce, media and more. Balance business and customer needs, and:

Sustainably grow profits

Collaboration track record

Build a differentiated Customer strategy

Commitment to innovation

Receive end-to-end support to turn planning into results

The three pillars of our Customer Strategy & Insights offering

Strategy Development

Strategy Development

Create, assess or transform your strategy. Led from the C-Suite to identify the right direction for long term success. We’ll help you:

  • Get a deeper understanding of how Customers’ decisions are driving your business
  • Change the Customer experience to increase engagement amongst your target Customers
  • Transform your processes and systems to enable the business to deliver for Customers
  • Keep the whole business aligned to the plan

Research & Insights

To put your Customers at the heart of every decision you make, you need a clear understanding of how they behave and what matters most to them. We’ll help you:

  • Understand what influences your price perception
  • Make better informed decisions about where to focus your marketing investments
  • Grow Customer loyalty through the most effective Customer segementations possible
  • Gain an integrated understanding of what Customers buy and why, using research panels
research-and-insights
organisation-engagement

Organisation Engagement

Strategy is an ongoing process that requires the right planning and tracking to support successful execution. We’ll help you:

  • Assess the impact of your strategy using operational, attitudinal and behavioural insights
  • Build a structure so that all functions can consistently prioritise what Customers value most about your brand
  • Track Customers’ perception of their shopping experience
  • Benchmark your performance against your competitors

Design the right strategy with the Customer at the center to overcome challenges and achieve sustainable results

We’ll help you create, assess or transform your strategy, led from the C-Suite to identify the right direction for long term success.

Customer Strategy

Aligns all parts of the business to put Customers at the heart of their decision making.

Customer Discovery

Understand the business through the eyes, voice and behaviours of the Customer.

Customer Review & Plan

Shine a light on the drivers of performance and your ability to deliver against your strategy.

Private Brands

Identify and focus on private brand opportunities that deliver on your customers’ needs.

To put your Customers at the heart of every decision you make, you need a clear understanding of how they behave and what matters most to them.

Price Perception

Understand which drivers have the biggest impact on improving your price perception.

Drivers and Barriers

Make better informed decisions on where to invest based on customer preferences.

Customer Segmentations

Target your most strategic customers and understand common customer behaviour.

Research Panels

Test hypotheses with customers on all matters concerning your business.

Strategy is more than understanding your customers; it’s ongoing process that requires the right planning and tracking to support the successful execution of customer strategies. And it requires continuous organisational buy-in and support.

Strategy Tracker

Measure your strategy: understand whether you did what you needed to do, and whether it worked.

Customer Promises

Ensure that all functions and roles understand what Customers value most about your brand.

Customer Tracker

Regularly track and report on Customer perceptions of the shopping experience.

Customer Centricity Assessment

Identify the current level of Customer focus across your business.

Customer Stories

CRAI - growth in average incremental sales during CRM campaigns

CRAI

Find out how understanding customers through data insights and personalised communications saw a 1% growth in like-for-like sales.

Nestlé an 11% sales uplift

Nestlé

Find out how directly connecting insight and media planning at household level gave Nestlé an 11% sales uplift.

The latest insights from
our experts around the world

Where will our data live tomorrow?
Winning with private brands, the Customer First way
Exploring the ethics of artificial intelligence (AI)
Retail Data Analytics: Assortment, Improve inflation strategies, Customer Experience, Category management, Shopper insights
Create more compelling, memorable Customer experiences

Learn more about Customer Insights and Customer Engagement

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