dunnhumby Brazil

About dunnhumby Brazil

dunnhumby was established in Brazil in 2010 to help put the customer at the heart of Grupo Pão de Açucar´s business decisions, and those of its suppliers. Together, they develop insights based on the shopping behaviours of over 2.5 million shoppers. dunnhumby Brazil enables the companies with which they partner to use this insight to bring concrete results and deliver a better shopping experience and more relevant marketing to their customers. Grupo Pão de Açucar is the number one retailer in Brazil and in 2012 its gross revenue reached R$57.2 billion.

The team, based in São Paulo, is currently working with a continuously growing client base of over 20 prestigious companies across a large number of categories, including P&G, Unilever, Colgate, Coca-Cola, Diageo, and Danone.

Adriano Araujo: Market Lead, Brazil

Adriano joined dunnhumby in 2008 in London where he lived for nine years prior to moving back to Brazil in 2010. Since then, Adriano has been helping to build dunnhumby business in Brazil in partnership with GPA, Brazil’s leading retailer.

Prior to joining dunnhumby Adriano has held several roles both in consulting and on the client side, across Europe, Asia, and Latin America, helping organisations to design and implement customer-centric strategies.

Adriano holds a MBA degree from London Business School where he specialised in marketing and strategy. 

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