dunnhumby India

About dunnhumby India


What started as a plan on a 14-page document became one of the many success stories for dunnhumby.

In June 2007, the vision for a global best practice hub in India became a reality with its first office opening. The creation of this hub was deemed critical to dunnhumby's ambitions to expand globally. The first phase involved getting the right people on board as the foundation for future growth.

The aim was to get the right experts who displayed dunnhumby’s values: passion, curiosity, collaboration, and courage. Since hiring its first people in November 2007, the team is now two hundred strong, based in dunnhumby India's Gurgaon Office.

Both operationally and culturally, the team sits at the heart of dunnhumby.

With the original mission accomplished, dunnhumby India's new mission is excellence. Its team engages across the spectrum of the work it does for clients: Communications and Media, Price and Promotion, Data, Category Management, and Customer Knowledge. The team has significant expertise in these capabilities and is aiming to be a centre of excellence in Communications and Media, Customer Knowledge, and Data.

India is playing a vital role for 20+ clients across the world at different stages of their journey with dunnhumby. Its analysts are engaged in discoveries with new clients in Europe, working in generalist roles across capabilities for early stage clients across Europe, Asia, and the Americas, and serving in focussed roles in Communications and Media and Customer Knowledge for established clients such as Tesco and Macy’s.

Rex Davis

Rex Davis: Country Head, India

Dr. Rex Davis is a leading retail scientist who has spent his career exploring the phenomenon of human behaviour and decision-making within the retail environment. As a marketer, researcher, and an analyst, Rex brings over a decade of experience to dunnhumby in helping businesses better understand their customers and adopt a customer-first approach as a key growth strategy.

Rex oversees the company’s Gurgaon, India office and leads the global analyst and technology teams responsible for storing and interpreting customer data and insights for clients around the world. Prior to his current role, Rex served as Vice President, Insights, USA and was responsible for leading the insights solution group, providing leadership in the development of data modelling techniques and the delivery of customer-driven implications for key retail and consumer packaged goods (CPG) partners. Since joining the company, Rex has been instrumental in shaping innovation and best practice standards on a global scale.

Prior to dunnhumby, Rex spent seven years in marketing, customer loyalty, and analytics at Coles Myer, one of Australia’s two major retailers. At Coles, as National Loyalty Manager, Rex was accountable for the company’s investment in fuel, loyalty, and direct marketing. Before that as Head of Analytics, he was responsible for driving insights out of an extensive database that covered 15% of the Australian retail economy.

Striving for ever-increasing levels of insight, Rex is a major asset to our India team as the team maximises the value that India brings to dunnhumby globally.

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