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Accenture, comScore, and dunnhumbyUSA Study Shows Direct Correlation Between CPG Brand Website Usage and In-Store Purchase Behavior 30 Jan 2012
MarketWatch
A groundbreaking study from Accenture, comScore, Inc., and dunnhumbyUSA aimed at helping consumer packaged goods (CPG) marketers better understand the link between consumers' usage of brand websites and their in-store brand buying behavior found that visitors to CPG brand websites buy 37% more in retail stores than non-visitors to the brand site. The study, Are Your CPG Brands Maximizing the Return on Your Digital Investment?, also concluded, that to maximize impact, website content needs to be updated regularly and contain brand value messaging that both engages visitors while also providing compelling reasons for them to purchase the brand at retail.
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Retailers cracking the code on consumers 18 Jan 2012
MarketWatch
With consumers increasingly fickle, armed with their smartphones to price comparison shop and worried about the economy, retailers are scrambling to find that irresistible sales pitch. “Customers want to know you care about them,” said consultancy dunnhumbyUSA Chief Executive Stuart Aitken, adding it takes 12 to 20 new customers to make up for the loss of one loyal customer. “Communicating relevant messages in the right channel is important.”
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Macy's CMO shares loyalty insights at NRF Big Show 18 Jan 2012
Direct Marketing News
Seven out of 10 Americans visit a Macy's store or its website at least once a year. That's 70% of all Americans — a loyal base of customers that was just crying out to be capitalized upon, said Macy's CMO Peter Sachse, in a session at the National Retail Federation's Big Show on Jan. 16. Sachse detailed for the first time some of the specifics of its collaboration with dunnhumbyUSA on MyMacy's, an initiative that he said has increased both sales and earnings.
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No More Average 32-Year-Old Woman, but Market Myth Persists 3 Jan 2012
Advertising Age
Most marketers accept the idea that personalization is the future of brand-consumer communications. But realizing that vision requires a fundamental change in how marketers think about their consumers and how they measure success. Milen Mahadevan of dunnhumbyUSA discusses how marketers can start by dispelling the myth of the average shopper and moving beyond demographics to understand consumers through their behaviors.
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dunnhumby Moves Key Executive Paul Hunter to BzzAgent's Boston Office 13 Dec 2011
Yahoo! Finance
BzzAgent, the social marketing arm of dunnhumby, today announced Paul Hunter as COO. Hunter previously served on dunnhumby's executive team as CIO and helped establish dunnhumbyUSA. As COO, he is charged with integrating the dunnhumby operating model with BzzAgent's business. Hunter will report to BzzAgent's CEO Dave Balter and be located in the Boston office.
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dunnhumby's Matt Keylock: Five ways digital marketing can improve customer loyalty 5 Dec 2011
Retail Customer Experience
Digital is clearly delivering value to both people and businesses and dramatically remaking the way in which we understand how the two connect. For businesses to continue to win, they need to understand their customers across channels and respond to their needs better than their competitors. This requires a loyalty philosophy — to think about the customer first and act on these needs — and for many businesses it should also increase the importance of a loyalty program as the glue between new digital areas and the offline world.
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Three Keys to Making Customer Loyalty An Enterprise-Wide Philosophy 14 Nov 2011
Shopper Technology Institute
“You’ve got to be hungry for that success as an organization, but you also have to be aligned and you have to make sure that what gets executed across the business is consistent. How you do that within a big organization is a really big challenge,” said Matthew Keylock, senior vice president, client solutions, dunnhumby USA.
Keylock spoke on “Improving the Customer Connection along the Path to Re-Purchase” at this month’s LEAD Marketing Conference in Chicago. LEAD, produced by the Shopper Technology Institute, stands for Loyalty, Engagement, Analytics and Digital.
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dunnhumby Helps Kroger Stay Focused on Best Customers 9 Nov 2011
Shopper Marketing Magazine
Retailers must have a customer-centric philosophy that aligns across its retail and manufacturing businesses, including supply chain, in order to maximize the effectiveness of its loyalty programs, says Matthew Keylock, senior vice president at Cincinnati-based dunnhumbyUSA.
That philosophy, which Keylock says is often overlooked, has enabled Kroger Co., a dunnhumby client, to achieve more than 30 consecutive quarters of same-store growth. Kroger's sales have grown from $51 billion to $80 billion in seven years, with 95% of that increase coming from its existing customers.
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dunnhumby's Bob Welch: quit discounting, start rewarding 3 Nov 2011
Retail Customer Experience
As consumers increasingly search for value throughout the shopping experience, both retailers and brands are relying more on promotions as a strategy to achieve sales gains, drive shelf performance and attract new buyers.
For shoppers, discounts are everywhere -- on Facebook, daily deal websites, in loyalty mailers and at shelf. Coupon clipping became a popular pastime in the United States as coupon redemption rates skyrocketed during the recent economic recession, reaching record levels from 2007-2010. Thirty to 50 percent of products are sold on discount across major retailers, and promotions typically represent 15-30 percent of manufacturers' annual revenues, making this area their second-largest cost item.
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Tesco's Clubcard is one of most important algorithms in use today 1 Nov 2011
The Irish Times
From the books you buy online to the Club points you accumulate, algorithims drive modern commerce – thanks to smart minds that once cracked the Stealth’s secrets. With thousands of outlets and millions of customers, deciding what to stock in a Tesco store is a delicate science.
Tesco utilises the skills of data company Dunnhumby, which has created a “Rolling Ball” algorithm around the chain’s ClubCard system.
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Beyond a loyalty program: Using loyalty data to create a unified strategy 14 Sep 2011
Retail Customer Experience
Too often companies create loyalty programs as a one-off tactic, rather than embedding loyalty as part of a holistic approach to the business. As a result, the loyalty program becomes one more silo in the business, creating a disjointed experience for the customer and a missed opportunity for the business. Kathy Grigg, vice president, Client Solutions at dunnhumbyUSA, discusses how retailers can leverage customer loyalty data to create a unified, customer-driven strategy across the entire organization.
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dunnhumby and BzzAgent discuss the future of customer loyalty online 14 Sep 2011
Cincinnati Enquirer
While some companies market online, they haven't necessarily studied the most effective ways of doing so, says Matthew Keylock, senior vice president of new business development and partnerships at dunnhumbyUSA. dunnhumby and BzzAgent hope to understand which forms of online marketing translate to more loyal customers - and sales growth.
"Consumers are increasingly in control, and the more you send them junk or things not relevant to them, the more negative an impact you have," Keylock says.
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dunnhumby's Lisa Kinney on "The future of product innovation for retailers" 12 Sep 2011
Retail Customer Experience
The future holds good news for retailers both large and small: the product innovation game is changing. Tracking new product innovation from its development to eventual launch, there are now resources available that have the potential to change this entire process and evaluate its impact more precisely. Most retail executives and their manufacturer vendors would agree that until now there has been little emphasis or new solutions that help both parties achieve long-term innovation sustainability.
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Create customer engagement through relevant assortment 1 Jun 2011
Retail Customer Experience
Today's retailer must deliver a relevant and personalized shopping experience. A customer-first product assortment can often serve as the foundational element of that experience, driven largely by a deliberate and strategic collection of offerings. Moving away from the traditional assortment strategy: "We have something for everyone," today's strategy should tell a different story: "We understand what you need."
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dunnhumby Ltd. to Acquire Social Marketing Company BzzAgent 23 May 2011
Business Wire
dunnhumby Ltd., a global leader in building brand value for consumer goods and retail companies, today announced that it has reached an agreement to acquire Boston-based social marketing company BzzAgent, Inc. The acquisition is a marriage of one of the leaders in shopper marketing with a social marketing pioneer.
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Matthew Keylock Joins RetailWire's BrainTrust Panel 28 Mar 2011
Retail Wire
Matthew Keylock, SVP, New Business Development and Partnerships at dunnhumbyUSA, has joined a prestigious list of experts on RetailWire's BrainTrust. The BrainTrust panel of experts volunteer to lend their point of view on trends and news within the retail space, also lending advice on programs and policies as needed. Users can subscribe to Matt Keylock's comments via his BrainTrust profile.
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The added value of good information 8 Mar 2011
Financial Times
Long before focus groups or marketing surveys or loyalty programmes, businesses knew their customers because they saw them face to face.
The corner shop owner knew who liked a particular brand of jam and kept it in stock for them. He knew when people tended to come in and kept his shop open to accommodate them.
Stuart Aitken, the chief executive of dunnhumbyUSA, a leading force in the growing field of data analytics, says he keeps this vision in mind as he uses the latest technology to provide companies with insights about their customers. “This is back to basics,” he says. “What we’re seeing is that businesses have driven out costs, they’ve got the scale in their operations, but they’ve forgotten who their customer is. What we do is allow businesses to reconnect with their customers, to become the corner store on a large scale.”
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Simon Hay becomess dunnhumby's new Chief Executive 1 Mar 2011
dunnhumby
Simon Hay today takes up his new role as Chief Executive of dunnhumby Ltd. He follows in the footsteps of the founders Edwina Dunn and Clive Humby, who step down from their respective roles as Chief Executive and Chairman. It marks the first change at the head of dunnhumby Ltd since it was founded in 1989, in which time it has grown from a two person company to one employing more than 1500 people working in 25 countries all over the world.
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Seven Requirements for Becoming Customer-Centric 28 Jul 2010
Retail Customer Experience
Although many retailers are trying to embed a customer orientation into their organization’s decision-making and culture, most are struggling to make real progress. dunnhumby’s global experience in helping to transform large, complex organizations has helped define the seven requirements for customer-centric transformation. Executive Vice President, Matt Nitzberg describes the success factors for transforming a company into a high-performing, customer-driven organization.
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Retail's common language 15 Apr 2010
Marketing Week
Clive Humby, co-founder of dunnhumby looks at the language of customer data and how it affects not only the store, but relationships between businesses.
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Re-thinking Customer Loyalty 30 Mar 2010
Business and Finance
Staying relevant to customers is one of the biggest challenges companies have today. The definition of customer loyalty needs to be radically re-thought, writes dunnhumby Ireland's Etain Seymour.
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the truth of behaviour 18 Mar 2010
Marketing Week
In the third instalment of a series of retail marketing articles, Clive Humby, co-founder of dunnhumby, discusses how retail businesses should link up behavioural data and customer attitudes.
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Sunday Times Best Companies to Work For 8 Mar 2010
The Sunday Times
dunnhumby is placed 57th in the Sunday Times Best Company to Work For Top 100 rankings:
Rewards are the name of the game at Dunnhumby, the company behind the Tesco Clubcard. The London-based firm gives staff a generous pay and benefits package, a raft of development opportunities and a sense of pride and excitement about their work
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International differences 3 Mar 2010
Marketing Week
In the second of a series of articles, Clive Humby, co-founder of dunnhumby, talks about overcoming international differences in retail marketing.
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dunnhumby acquires KSS Retail 6 Jan 2010
Supermarket News
International marketing consultancy dunnhumby, known for partnering with — and enhancing the loyalty marketing programs used by — Tesco and Kroger, announced that it has acquired price optimization provider KSS Retail.
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Tesco at the top of its game 14 Dec 2009
London Evening Standard
A new book by Martin Hayward (Any Colour You Like, As Long As It's Any Colour You Like) of Dunnhumby, the company that brought the ground-breaking scheme to Tesco in 1994, sheds light on the card's brilliance. Take Tesco's World Foods range. Examining sales data from its cardholders in a town with a high proportion of ethnic minorities showed that shoppers were buying large sacks of rice, canisters of oil and loose bunches of herbs. The result was World Foods.
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Loyalty cards: The two-way street of loyalty 11 Dec 2009
Retail Week
A month ago Asda chief operating officer Andy Clarke caused a stir in Retail Week by saying there was no place for loyalty cards in retail. Here, in an extract from his new book, Martin Hayward of Dunnhumby, the company behind Tesco’s successful Clubcard, explains why he believes customer insight programmes are vital.
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Metro forms Joint-Venture with dunnhumby 19 Nov 2009
Supermarket News
Canadian retailer Metro here said yesterday it has formed a joint venture with Dunnhumby, the United Kingdom-based marketing organization, to improve consumer loyalty through development and implementation of more customer-centric strategies.
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Budget shift towards buying habits 1 Jul 2009
The Sydney Morning Herald
The company behind the world's most successful loyalty card scheme, Tesco's Clubcard, is predicting that within a decade half the global marketing budgets will be spent on ads directed at individuals based on their purchasing habits
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dunnhumbyUSA begins downtown HQ project 9 Mar 2009
Cincinnati Business Journal
dunnhumbyUSA CEO Simon Hay jumped into a backhoe on Monday morning and started tearing down a city maintenance building on John Street. The duties were part of a "construction commencement" ceremony at the company's future headquarters site at West Third Street and Central Avenue downtown.
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Clubcard "brains" ready for the recession 5 Feb 2009
Real Business
Edwina Dunn is the woman you need to speak to if you want to get to know your customers better. She and husband Clive Humby started dunnhumby in 1989, a customer relationship specialist that helped Tesco develop its Clubcard.
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Britain's top 100 Entrepreneurs 2009: Recession Resisters 1 Jan 2009
Management Today
When the going gets tough, the tough get going. Here's our pick of the entrepreneurs most likely to do well as the economic climate worsens =21. EDWINA DUNN & CLIVE HUMBY - DUNNHUMBY Most people have never heard of Edwina Dunn, but if you shop at Tesco she has heard of you.
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Data Gives Kroger An Edge 14 Oct 2008
Supermarket News
Among the keys to Kroger Co.'s success has been its expertise at data analytics. The company formed a joint venture with British data-analysis firm dunnhumby in 2003, called dunnhumbyUSA, which uses Kroger's loyalty-card data to help Kroger segment its stores to meet the needs of various.
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Getting Inside the Customer's Mind 11 Sep 2008
Business Week
Recession-hit retailers are turning to dunnhumby, a master at divining the behavior of shoppers by Burt Helm Jack Black Like most U.S. retailers, Macy's (M) is battling recessionary forces.
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dunnhumby to check out Macy's 14 Aug 2008
Daily Telegraph
dunnhumby, the consumer insight company majority-owned by Tesco, has signed a deal with Macy's, the large US retailer, to analyse its sales data with a view to increasing turnover and customer loyalty at the department store chain.
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Macy's to develop customer segmentation models 13 Aug 2008
DMNews.com
Macy's Inc. has signed an agreement with consumer insight firm dunnhumbyUSA to analyze Macy's customer sales data, develop customer segmentation models and work with Macy's to apply the learnings to accelerate future sales growth.
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dunnhumby forms global manufacturing practice 11 Aug 2008
Cincinnati Business Journal
Branding firm dunnhumby will take its manufacturing practice global, allowing it to expand its footprint, the company said Monday. The practice, which will include manufacturing clients in existing markets, is expected to have more than $175 million in revenues this year, according to a news release.
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dunnhumbyUSA Establishes Chicago Office 7 Jul 2008
PR Newswire
Cincinnati-based Company Continues Expansion Plan; Grows Atlanta Office CINCINNATI,dunnhumbyUSA, an international leader in building sales and brand value for consumer goods and retail companies, has established a Chicago presence to better serve and expand business with existing...
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Retailers must adapt to weak economy 17 Jun 2008
Reuters US News
NEW YORK (Reuters) - Retailers have to adapt to the weakening economy to attract consumers who are struggling with soaring costs for food and fuel, consultants with dunnhumby said on Tuesday.
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dunnhumby prospers abroad 16 Jun 2008
Telegraph
Profits at dunnhumby, the marketing firm behind Tesco's Clubcard, trebled last year as the group expanded overseas, developing loyalty schemes for the French retail group Casino and US supermarket chain Kroger.
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dunnhumby has heaven in a hand basket 5 Jun 2008
Irish Independent
If knowledge is power then dunnhumby founder Clive Humby is a very powerful man indeed. Every year, the Londoner's data mining firm peers into a mind-boggling 100 million shopping baskets.
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Best Buy plans its global strategy 12 May 2008
Financial Times
Brad Anderson, the 58-year-old chief executive of Best Buy, says the leading US consumer electronics retailer has been "extraordinarily concerned" about the risks of rapid international expansion.
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Tesco extends Clubcard around the world 12 Apr 2008
The Sunday Times
Tesco is to monitor and record the shopping habits of more than 60 million customers around the world in an unprecedented deal with the "Big Brother" company behind its Clubcard loyalty card scheme.
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Misplacing loyalty 20 Mar 2008
Marketing Week
Turning an occasional shopper into a regular customer is one of the toughest battles in consumer marketing. Outside an elite of favoured brands, fierce competition makes it a struggle to keep customers coming back for more.
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The information superhighway 7 Feb 2008
Marketing Week
When a scarce resource suddenly becomes plentiful, the repercussions can be enormous. Take, for example, the over-supply of cheap-and-easy calories in modern consumer economies and how this phenomenon is, quite literally, changing the shape of wealthy nations' citizens.
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Kroger's secret weapon 27 Nov 2007
CNN Money
dunnhumbyUSA's Simon Hay is seeking to duplicate his firm's success in the U.K. Kroger has taken a page from the book of the U.K.'s largest retailer, and now micro-targets its customers.
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dunnhumbyUSA Reports Rapid Growth 5 Nov 2007
PR Newswire
Company Experiencing 40% Growth Rate & 50% Increase In Office Space At 3rd St. Headquarters CINCINNATI. dunnhumbyUSA, an international leader in customer-centric marketing for leading consumer packaged goods and retail companies, celebrates its fourth year, the Company is...
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Courier names "Fast 55" companies 18 Oct 2007
Cincinnati Business Journal
The fastest-growing companies in the Tri-State will be honored by the Business Courier and presenting sponsor Ulmer & Berne LLP, at a December luncheon.
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Consumer detectives 13 Aug 2007
Cincinnati Business Journal
dunnhumbyUSA knows that people are a series of contradictions. A person might fill a grocery cart with fresh foods and organics but grab a donut and a 500-calorie latte on his way out of the store.
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Tesco Resuscitates Instore TV 8 Aug 2007
World Advertising Research Center
Tesco, the UK's dominant supermarket brand, has enjoyed significantly less success with its instore TV programme than it has with showing a clean pair of heels to Wal-Mart and other rivals.
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100 dunnhumby 14 Mar 2007
Sunday Times
dunnhumby may not carry the same brand name recognition as Tesco, but the marketing firm is credited with catapulting the supermarket giant from being merely hugely successful to stratospherically so, thanks to its work on the Tesco Clubcard loyalty scheme.
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Sunday Times Best Companies to Work For: dunnhumby 11 Mar 2007
The Sunday Times
dunnhumby may not carry the same brand name recognition as Tesco, but the marketing firm is credited with catapulting the supermarket giant from being merely hugely successful to stratospherically so, thanks to its work on the Tesco Clubcard loyalty scheme.
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dunnhumby profits soar on Clubcard 4 Jan 2007
Telegraph - Money
dunnhumby, the marketing firm behind Tesco's Clubcard, saw profits and sales grow by more than 50pc last year. The company, founded by husband and wife team Clive Humby and Edwina Dunn, saw turnover rise 53pc to Ă‚ÂŁ61.
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' Greater Cincinnati's Best Places to Work' dunnhumby named 10 Nov 2006
Cincinnati Business Journal
Four companies were named Thursday, from 16 finalists and more than 130 nominated companies, as Greater Cincinnati's best places to work. Receiving their awards before a luncheon audience of nearly 500 at the Northern Kentucky Convention Center were the Castleton Group, Cincinnati Airport Marriott,...
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notizie da dunnhumby
dunnhumby welcomes its fourth cohort of graduates 13 Jun 2011
dunnhumbyUSA ranks No. 1 among mid-sized companies in Greater Cincinnati 28 Jun 2010
dunnhumby welcomes its third cohort of graduates 15 Jun 2010
dunnhumby acquires KSS Retail 4 Jan 2010
dunnhumbyUSA's headquarters moving 7 Aug 2009
Putting the Shopper in your Shopper Marketing Strategy 17 Jun 2009
dunnhumby India welcomes the 2009 graduates!! 15 Jun 2009
Strategia customer centric per Gruppo Pam TRATTO DA: MARK UP Anno XV – n 172 Novembre 2008 1 Nov 2008
Il 50° del Gruppo Pam TRATTO DA: Scenario Grande Distribuz. Ass. 2008 di MARK UP 1 Nov 2008
La strategia di Tesco TRATTO DA: Scenario Grande Distribuz. Ass. 2008 di MARK UP 1 Nov 2008
IIIT-Hyderabad students vote dunnhumby India among Top 20 most preferred graduate employers 27 Oct 2008
dunnhumby launches global manufacturer practice to drive clients' growth 11 Aug 2008
dunnhumby appoints new partner for Tesco Screens 25 Apr 2008
dunnhumby ranked one of UK's best companies to work for second year running 12 Mar 2008
Blind businessman wins the first ever Stelios Disabled Entrepreneur award 30 Nov 2007
dunnhumby appoints new group head of information security 22 May 2007
Markku Koppinen joins dunnhumby as Group COO 30 Mar 2007
Not so much cigarettes and alcohol more a case of soft drinks and mags 16 Feb 2006
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