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Best Medium Workplaces 20 Sep 2013 Great Place To Work
dunnhumbyUSA was named #25 on the list of Great Places to Work see full story
Not easily sold 19 Sep 2013 Research
According to new research from dunnhumby, a consumer’s sensitivity to price greatly influences their response to advertising tactics and the channel of delivery. Justin Petty, vice-president of media solutions, explains what this might mean for marketers and decision makers. see full story
Does In-Store Technology Really Deliver a Better Customer Experience? 18 Sep 2013 RetailWire
We've all heard the claims: The rapid advance of in-store technology will enable retailers to offer customized offers to shoppers; deliver better service via endless aisles and mobile checkouts; and give shoppers the freedom to use their own devices to enhance their brick and mortar shopping experiences. see full story
Price-Sensitive Shoppers Can Be Profitable for Brands 4 Sep 2013 Advertising Age
Price-sensitive shoppers have long been pariahs of marketing, seen as cash-strapped deal seekers who are unprofitable because they switch brands relentlessly. see full story
Consumer Confidence Edges Up In Latest Tesco Survey 27 Aug 2013 The Grocer
Shoppers are finding more reasons to be cheerful about the economic outlook, according to a new report from Tesco and its data division, dunnhumby. see full story
Feel Good Factor Lifts Consumer Confidence To Three-Year High 25 Aug 2013 The Telegraph
A new report today claims the proportion of shoppers who agree the economic situation in the country has improved has more than doubled to 21pc in the past three months. see full story
Marketing to the Quantified Self 20 Aug 2013 AdExchanger
As technology enables consumer-collected data at scale, often referred to as the quantified self, first-party data has become a misnomer. First-party data needs to be defined from the perspective of the true first party -- the consumer -- who is collecting the data, not the publisher or the marketer. see full story
Use CRM Data To Build Relevance -- And Avoid Message Overload 13 Aug 2013 Advertising Age
Media is changing, from the way we consume it to the types of parties creating it. As more CPGs invest in building out "owned" media to make the most of their CRM data, the competition for attention is growing. The result is a lot of branded content clutter. see full story
dunnhumby Participating in 2013 Hispanic Retail 360 Summit 13 Aug 2013 Comcast Spotlight
Lung Huang, Vice President of Digital Advertising, Global Partnerships, will be participating in a panel discussion looking at how to reach English-language-preferred Hispanic audiences across multiple screens. see full story
dunnhumby Plans Relocation to London W6 31 Jul 2013 MrWeb
In the UK, retail data specialist dunnhumby is planning to relocate 1,000 staff from its two Ealing offices to a newly refurbished, 115,000 sq ft building in Hammersmith, in 2016. see full story
Direct Marketing's Media Take Over 31 Jul 2013 Direct Marketing News
Today, the convergence of Big Data and addressable media is creating new, thrilling implications for the future of direct marketing. The two have a symbiotic relationship with each other – more data improves our ability to increase relevancy in consumer touchpoints, which in turn yields better response (clicks/comments/purchases) and hence generates more data. see full story
Ground Your Innovation Strategy In The Shopper 30 Jul 2013 MediaPost
New Product Development (NPD) is a key competitive strategy for consumer goods companies, but traditional means of identifying revolutionary ideas are falling short. Billions of dollars are invested annually throughout the NPD life cycle with nearly 20,000 new consumer goods products launching each month globally, according to Mintel. With the unprecedented amount of data available to consumer packaged goods manufacturers today, why do we continue to accept a 90% failure rate for an expensive and vital competitive asset like new product innovation? see full story
Westerland Signs dunnhumby For Hammersmith Mega HQ 26 Jul 2013 CoStar Group
Westerland Real Estate, the property arm of the company that owns Access Self Storage, has signed customer science company dunnhumby for all of its striking 115,000 sq ft office redevelopment of the Grade II listed former Ford Motors warehouse in Hammersmith, west London, CoStar News can reveal. see full story
Big Data’s Real Challenge: Consumer Value 25 Jul 2013 Ad Exchanger
Big Data is enabling breakthrough innovations in national infrastructure, biology, medicine and national disasters. It’s also good for business, making it easier for companies to understand their customers and deliver value based on that knowledge. But, so far, Big Data hasn’t succeeded in making advertising easier on brands or on consumers. see full story
LinkedIn Co-Founder Forecasts Eventual Demise of Direct Marketing 19 Jul 2013 Forbes
Some industry insiders such as LinkedIn’s co-founder Allen Blue predict that today’s direct marketing techniques which target messages based on an individual’s profile will become less effective and eventually disappear. see full story
For The Hack Of It 18 Jul 2013 Impact Magazine
Hosted in Boston in partnership with the "big data hacker space" Hack/Reduce, the event brought together 111 teams to compete. see full story
Analysis: Loyalty cards - How retailers are using the data 12 Jul 2013 Retail Week
Grocers have used loyalty scheme data to enhance product offers, stores and promotions. Glynn Davis considers how much more potential it holds. see full story
Using Technology To Get to the Next Stage In the Loyalty Lifecycle 9 Jul 2013 Loyalty 360
Businesses have an enormous opportunity today to propel their loyalty strategy into the next realm of customer engagement. This next realm is also the next stage in the loyalty lifecycle, one where the customer engages with a brand and a business emotionally. see full story
Q&A with dunnhumby's Euan White: What is customer centricity? 9 Jul 2013 Loyalty 360
Euan White, Senior Vice President at dunnhumby participated in a Q&A with Loyalty 360 and offered insights on a variety of topics, including his company’s loyalty initiatives, what factors influenced those initiatives, customer feedback, industry challenges, and loyalty philosophy. see full story
From Vision to Reality: Integrating Owned Media & Retail Strategies for Consumer-Centric CRM 3 Jul 2013 Shopper 360
With advancements in digital media, consumer packaged goods (CPG) manufacturers are able to identify and speak directly to their most valuable consumers in new and exciting ways. see full story
With Big Data, Context is King 1 Jul 2013 Loyalty 360
Big Data allows us to connect with customers on a deeper, more meaningful level. It enables us to find connections and patterns from disparate data points. see full story
Goodbye Mass Mailings: Technology And Targeted Direct Mail 1 Jul 2013 Business 2 Community
When Macy’s Inc. wanted to improve sales from its catalog, the company turned to dunnhumby, an analytics firm specializing in giving customers personalized shopping experiences. see full story
Advertisers Push for Data to Measure Audiences in Multiple Channels 1 Jul 2013 Data Informed
The multichannel model is where the future is headed, said Justin Petty, vice president of global media solutions and partnerships at dunnhumby. Justin was a panelist at Wharton's School's Future of Advertising Program which explored innovations in measuring effectiveness. see full story
Sir Terry Leahy: Retailers Must Use Their Data To Give Customers What They Want 21 Jun 2013 Internet Retailing
In a world where the customer demands that brands are “ubiquitous but under their control,” retailers must learn to use the data in their businesses to give customers what they want if they are to prosper. see full story
Marketing News Bytes: dunnhumby Acquires Standard Analytics 20 Jun 2013 Direct Marketing News
dunnhumby absorbs Standard Analytics (SA), a company specializing in machine learning and analytics with a focus on sales forecasting. see full story
dunnhumby Buys Standard Analytics 18 Jun 2013 Research
dunnhumby said the acquisition would allow it to offer clients greater understanding of customer purchasing patterns and behaviours through Standard Analytics’ predictive sales modeling and real-time out of stock alerts. see full story
dunnhumby Acquires Standard Analytics LLC 18 Jun 2013 Yahoo! Finance
dunnhumby, the world’s leading customer science company, acquired Standard Analytics (SA) LLC, a pioneer of machine learning and advanced analytics focused on sales forecasting, to bolster the company’s existing algorithms portfolio. The Standard Analytics brand name will cease to exist, while its technology and key personnel will be absorbed by dunnhumby. Terms of the deal were not disclosed. see full story
Fast-Food Chains Like McDonald's Corporation Lack Customer Loyalty, Unlike Starbucks And Panera Bread 13 Jun 2013 International Business Times
When it comes to service, McDonald's Corporation’s customers just aren’t lovin’ it. After posting its first monthly same-store sales decline in nine years last October, the world’s largest restaurant chain started to push its workforce to provide service with a smile. see full story
'Unknown Unknowns' Are The Future Of Data Science 12 Jun 2013 Computing
"Unknown unknowns" are going to form a significant part of the "rosy" future for data science and data scientists, according to Giles Pavey, head of data science and innovation for dunnhumby, an analytics consultancy whose clients include the likes of Tesco, Coca-Cola and Unilever, some of the biggest companies in the world. see full story
dunnhumby Product Launch Hackathon [VIDEO] 7 Jun 2013 Vimeo
dunnhumby CIO Yael Cosset showcases dunnhumby's lastest hackathon in Boston and the company's approach to innovation. see full story
dunnhumby's Lung Huang to Speak at OMMA RTB Europe in London 5 Jun 2013 MediaPost
Data is the fuel driving the new machine of automated, real-time buying and selling, but have these sources become as commoditized and indistinguishable as some of the inventory that swamps the online space?Lung Huang, VP of Digital Advertising at dunnhumby, will discuss this topic at the OMMA RTB Europe Conference in London, Tuesday 11 June. see full story
Business Can Be Personal With the Right Segmentation 31 May 2013 Loyalty 360
Companies have been segmenting their customers for years to deliver relevant products, offers and communications. Local stores may not have called it “segmentation,” but they knew who their best customers were and how to provide them with special recognition or offers based on individual preferences. That special attention to their customers and particularly their “best customer segment” reinforced the behavior of those customers so they would continue to frequent that particular store. see full story
dunnhumby's Lung Huang and Nishat Mehta to speak at ARF Audience Measurement June 10 31 May 2013 Advertising Research Foundation
From dunnhumby's Global Partnerships team, Lung Huang and Nishat Mehta will discuss data's impact on the advertising and media landscape at the Advertising Research Foundation's Audience Measurement Conference in New York City. see full story
Love the Ones Your With: The Importance of Loyal Customers 30 May 2013 GCI Magazine
Creating a connection with consumers has always been an objective for leading beauty brands. Today, new paths to reach this goal are emerging as marketers are increasingly able to access consumer/customer data, a valuable data set that goes beyond financial metrics to provide a longitudinal view into a consumer’s shopping basket and behavior. see full story
How To Transcend 'Above-The-Line' And 'Below-The-Line' Thinking 23 May 2013 AdExchanger
In Adexchanger, dunnhumby VP of Media Solutions, Greg Corso, describes how the proliferation of addressable media, including the emergence of measurable TV, targeted online advertising and traceable social-media activity, has strengthened the connections between marketers of different media disciplines. see full story
dunnhumby's Matt Keylock to speak at RampUp! May 30th 23 May 2013 RampUp!
Matt Keylock, Global Head of Data at dunnhumby, will be joining of panel of experts at RampUp! to discuss Big Data and it's impact on digital advertising, specifically online and offline attribution. RampUp! is an annual conference held in Mountain View, California that brings top executives from the industry's biggest players in ad technology to discuss data's impact on the landscape. see full story
Hacking Boston With Consumer-Data Firm dunnhumby 21 May 2013 Advertising Age
"Keep Calm and Continue Testing." The Harvard student's T-shirt tagline seemed to encapsulate the mood in the frigid room filled with data crunchers. It was just another drizzly Saturday in the MIT neighborhood of Kendall Square in Cambridge, Mass., where mostly young men gazed at their laptops, observing predictive models parsing data representing grocery-store purchases of things like DVDs and milk. It was just another hackathon. see full story
Tesco and dunnhumby Release Consumer Today Report 17 May 2013 dunnhumby
British consumer confidence crept up in the three months to the end of April, but the mood still remains changeable. This is the key finding of the second edition of The Consumer Today, a quarterly report from dunnhumby and Tesco. see full story
As Loyalty Programs Grow More Sophisticated, A Look At How They Work 16 May 2013 The Washington Post
Loyalty programs at supermarkets used to be as simple as getting access to the cheaper advertised prices on store shelves. But as companies fight to hold onto customers amid intensifying competition, they’re using shoppers’ purchasing histories to offer more personalized deals. see full story
Hackathon Helps Retail Analytics Firm ‘Find Talent, Learn New Ideas’ 13 May 2013 Wall Street Journal
Retail analytics firm dunnhumby Ltd. hosted a hackathon Saturday in Cambridge Mass. and online through Kaggle Inc., a company which hosts predictive modeling competitions, to predict how future consumer goods will sell. see full story
Digital conference to showcase region 8 May 2013 Cincinnati Enquirer
The D2 Cincinnati digital conference will be sponsored by consumer insights firm dunnhumbyUSA and the local chapter of the American Advertising Federation. It will be held on Sept. 11-12 at Horseshoe Casino Cincinnati and will replace the annual Digital Non Conference that ran for five years. see full story
dunnhumby's KSS Retail launches business intelligence solution 8 May 2013 Retailing Today
KSS Retail, a global provider of price optimization and shopper insight solutions for the grocery, convenience, chain drug, general and online retail industries, has launched a new product that will enable businesses to efficiently harness data for more accurate forcasting. see full story
Cincinnati to Host dunnhumby's New Digital Marketing Conference 8 May 2013 Business Courier
dunnhumbyUSA and the American Advertising Federation will host D2 Cincinnati (Digital Dialogue) Sept. 11-12 at Horseshoe Casino Cincinnati, the organizations announced Wednesday. see full story
Visionary CIOs See Uses for Google Glass 8 May 2013 The Wall Street Journal
Although Google Glass is at least a year away from public availability, CIOs are mulling ways to use the wearable computer to make employees more efficient. see full story
dunnhumby Taps Crowdsourcing for NPDI 7 May 2013 Consumer Goods Technology
dunnhumby, a customer science company, will host a Big Data hackathon challenge May 11 in Boston, MA, in an effort to develop a predictive model for the success of new product launches at retail. For the challenge, participants will have access to a dataset developed from the company’s customer database of shopping behavior for 400 million households worldwide. see full story
Harnessing Big Data 28 Apr 2013 Path to Purchase Institute
"One of the risks associated with Big Data is its focus on what marketers could do and can do. What often gets lost is what we should do," says Matt Nitzberg, dunnhumby's executive vice president of communications and media. "You need to have a shopper-centric orientation and see to it that the shopper is excited and delighted to hear from you. That's really where the art meets the science." see full story
CIOs Cultivate Innovation By Building Applications 22 Apr 2013 The Wall Street Journal
Forced to do more with less, some CIOs are spurring in-house innovation labs, setting aside a portion of their staffing and budgets for trying new cloud services or building applications they hope will generate additional revenue for the company. These are activities some industry experts say all CIOs should work to achieve. see full story
Big Data: The Time For Talking Is Over 19 Apr 2013 AdExchanger
In our industry, the volume of data is growing by leaps and bounds, rushing forward with such momentum that, frankly, it scares everyone from the highest-level boardroom executives to junior analysts. see full story
From Big Data to Bigger Insights 18 Apr 2013 Loyalty 360
Big Data certainly deserves the media attention it’s getting. The more data you can collect, the easier it is to find out what motivates your shoppers. But it’s important for all of us to remember that Big Data isn’t an end in and of itself. see full story
CEOs Welcome Chief Digital Officers to the C-Suite 10 Apr 2013 The Wall Street Journal
More CEOs are planning to hire chief digital officers to build online products that help grow their businesses, according to a recent survey. see full story
Executive Take on Big Data, Customer Engagement Issues Facing Brands Today 1 Apr 2013 Loyalty Management
Milen Mahadevan, SVP Client Solutions for international marketing consultancy dunnhumby, holds strong opinions about a variety of topics impacting customer engagement and loyalty programs. Mahadevan offered his views to Loyalty 360 on many critical issues facing brands today. see full story
Raley’s Unconventional Take on Shopper Loyalty 1 Apr 2013 Supermarket News
Raley’s was already worthy of retailer envy because of its affiliation with the prestigious marketing firm dunnhumbyUSA for a loyalty program. see full story
Raley's Launches Consumer Advocacy Community 28 Mar 2013 The Wise Marketer
Raley's Family of Fine Stores, a privately held supermarket chain with a presence in Northern California and Nevada, has partnered with BzzAgent, the social marketing arm of dunnhumby, to develop a grocery retailer advocacy online platform. see full story
Raley's Encourages Online Consumer Advocacy 18 Mar 2013 Supermarket News
Raley’s here has partnered with Boston-based BzzAgent, the social marketing arm of dunnhumby, to develop what the chain calls the first online advocacy platform aimed at enhancing a grocery retailer’s new loyalty program. see full story
Raley's Grocery Chain Adds Social to the Loyalty Recipe 15 Mar 2013 Direct Marketing News
Loyalty programs can seem like the ultimate win-win situation for marketers and customers. While marketers obtain more customer data to enhance offers and targeting, customers redeem rewards for being faithful patrons. Adding social and content to loyalty programs can up the ante by driving advocacy, engagement, and reach. see full story
dunnhumby Hires Lung Huang as VP of Digital Advertising, Global Partnerships 12 Mar 2013 Crain's New York Business
Lung Huang, 36, joined dunnhumby as Vice President of Digital Advertising, Global Partnerships. He was formerly Vice President, National Accounts Division at Arbitron Inc. see full story
Please Track Me? 11 Mar 2013 AdExchanger
Fundamentally, people prefer to be treated personally. We like to be called by name at our favorite restaurant. A resort hotel’s excellence often is defined by the way it recalls the preferences of its repeat guests. How much better is it to return to that Starbucks barista who remembers how we take our coffee? But when businesses take that personal approach online, consumers often feel uneasy because they don’t understand the ways in which their data is being collected and used. see full story
Forget ‘Showrooming’: Enter The Age Of Augmented Retailing 7 Mar 2013 MediaPost Mobile Insider Summit
Watch Jeff Headley’s discussion on the panel “Forget ‘Showrooming’: Enter The Age Of Augmented Retailing” at the OMMA Mobile Insider Summit. see full story
Social Media Listening Pulls Direct Opinion, Focus Groups Get Personal 7 Mar 2013 SearchCRM
Thanks to social media, organizations can gather volumes of information about consumers. Social media listening has, by many measures, replaced focus groups and phone surveys. But those old-school approaches still have a role to play, according to marketers and industry observers. see full story
Encouraging Influential Shoppers To Share Sparks Sales For Tesco 5 Mar 2013 Internet Retailer
When Tesco Plc last year launched its “Easy Home Bake” line of ready-to-bake cookies and cakes, the U.K.-based retailer wasn’t sure its customers would understand the concept of buying a pack of refrigerated dough that the consumer just has to cut and bake. “While it’s a familiar concept in the United States, there wasn’t anything else like it in the U.K.,” says Paul Duszynski, the retailer’s dairy customer manager. see full story
Wise Marketer Loyalty Guide – Case Study 4 Mar 2013 Wise Marketer's Loyalty Guide
dunnhumby and Tesco case study published in “The Loyalty Guide 5″ by Wise Research. The full report can be purchased at www.theloyaltyguide.com/ordernow. see full story
Many CIOs Mismanage Innovation 4 Mar 2013 Wall Street Journal CIO Journal
Yael Cosset, global CIO of retail data analysis company dunnhumby Ltd., will soon launch an improved system for assessing information from retail loyalty programs. Mr. Cosset told CIO Journal in an interview Friday that the goal of this program is to generate insight into which products are most appealing to certain demographic groups. see full story
dunnhumby's Jeff Headley to speak at OMMA Mobile Insider Summit February 15th 12 Feb 2013 MediaPost's OMMA Mobile Insider Summit
Jeff Headley, SVP of Global Personalization at dunnhumby, will join a panel of digital marketing experts at MediaPost's OMMA Mobile Insider Summit on Friday, February 15th. Jeff will discuss "Forget Showrooming: Enter the Age of Augmented Retailing". see full story
dunnhumby: Time to Ditch the Demographic 11 Feb 2013 Advertising Age
To much of the marketing-services industry, dunnhumby may be an analytics firm with a funny-sounding name, but with "big data" on the rise, geeky is the new sexy in marketing. Nowhere is that more obvious than at dunnhumbyUSA's minimalist digs in downtown Cincinnati, within walking distance of its big clients: Kroger, Macy's and Procter & Gamble Co. see full story
dunnhumby: Time to Ditch the Demographic 11 Feb 2013 Advertising Age
To much of the marketing-services industry, dunnhumby may be an analytics firm with a funny-sounding name, but with "big data" on the rise, geeky is the new sexy in marketing. Nowhere is that more obvious than at dunnhumbyUSA's minimalist digs in downtown Cincinnati, within walking distance of its big clients: Kroger, Macy's and Procter & Gamble Co. see full story
Identifying and Targeting Your Most Valuable Shoppers 6 Feb 2013 Shopper Marketing Magazine
dunnhumbyUSA's Matt Nitzberg cites three necessary components to identifying a retailer's or brand's most valuable shoppers. see full story
Loyalty Begets Loyalty: Canadian grocer Metro fosters customer-centric culture with strategic partnership 5 Feb 2013 STORES
Ask a dozen retailers for their definition of customer centricity and you’re likely to receive nearly as many answers. Ask top executives at leading Canadian grocery chain Metro, and their answer will be multi-faceted, imbued with data and supported by more statistics than most others even measure. see full story
Firm remakes retailers' knowledge of shoppers 1 Feb 2013 USA Today
Every day, employees at dunnhumbyUSA, a joint venture between The Kroger Co. and London-based dunnhumby Ltd., go through streams of loyalty card data looking for valuable insights to help Kroger, Macy's, Procter & Gamble and other clients better understand their customers. see full story
Construction starts on dunnhumbyUSA's $122M Ohio headquarters 1 Feb 2013 Bloomberg Businessweek
Construction began Thursday on a consumer-data company's new $122 million headquarters in the heart of downtown Cincinnati, a development being touted for deepening the city's ongoing transformation from a declining Rust Belt dinosaur to a region pulsing with new development and revitalization. see full story
Metro Personalizing All Shopper Interactions 1 Feb 2013 Supermarket News
Metro Inc. here, in partnership with dunnhumby Canada, is collecting a range of loyalty and digital data that is employed to “personalize every interaction we can with customers,” said Marc Giroux, chief marketing and communications officer, Metro, in a presentation at the National Retail Federation’s Annual Conference in mid-January. see full story
dunnhumby: Retailers' secret weapon 31 Jan 2013 Cincinnati Enquirer
Every day, employees at dunnhumbyUSA, a joint venture between The Kroger Co. and London-based dunnhumby Ltd., go through streams of loyalty card data looking for valuable insights to help Kroger, Macy’s, Procter & Gamble and other clients better understand their customers. see full story
Forrester Research: Embed The Customer Life Cycle Across Marketing 24 Jan 2013 Forrester Research
Forrester Research’s report on customer lifecycle management shows how dunhumby’s practice of putting the customer first is able to anticipate a customer’s future needs so marketing communications are far more effective. see full story
The New Face of Shopper Loyalty [PDF] 24 Jan 2013 Perishables Buyer Magazine
In order to dig into some of the various factors that drive shopper loyalty, Perishables Buyer spoke with Saundra Linn, senior vice president, client leadership at dunnhumbyUSA. See page 8 for interview. see full story
Are Retailers Making It All About Their Customers? 24 Jan 2013 RetailWire
Loyalty is one of those words that is tossed about in retail. It is also a rare achievement in the business, so when it appears as though a merchant has figured it out, people tend to take notice. see full story
dunnhumby's Matt Keylock named one of Ad Age's 40 under 40 in marketing 21 Jan 2013 Advertising Age
Ad Age honors the innovative, young marketing leaders who have made their mark in the client, agency and media realms -- all before their 40th birthdays. see full story
Download our latest eBook: Putting the Person in Personalization 19 Jan 2013 dunnhumby Insight
As consumers gain more control over what to share and which businesses they choose to engage with, it’s now more important than ever to deliver a relevant and consistent experience. Retailers need to evolve and adopt a different go-to-market strategy, one that focuses on delivering to the individual. We call that personalization. see full story
Life at BzzAgent: Higher Headcount, Same Startup Attitude 17 Jan 2013 BostInno
Word-of-mouth social marketing company BzzAgent remembers their humble beginnings in 2001, “as a handful of ambitious nerds in a cramped office.” Yet, after being acquired by dunnhumby for $60 million back in 2011, they quickly grew and changes were naturally made–with the exception of one critical key. see full story
How Canadian grocer Metro caters to brand loyal customers 16 Jan 2013 Retail's Big Blog
To build and retain a loyal following, Metro, Inc., a leading Canadian grocery chain operating 830 retail locations across Ontario and Quebec, makes customer-centricity its mantra. The company, leveraging customer insights of its joint-venture partner dunnhumby, launched a customer-centric strategy that goes beyond a marketing campaign and into the fabric of the organization. see full story
dunnhumby COO and Metro CMO to present at NRF's Big Show 18 Dec 2012 National Retail Federation
Marc Giroux, Chief Marketing and Communications Officer will join Marc Fischli, COO, International Markets at dunnhumby session at the NRF's Retail's Big Show in January. The pair will discuss Metro's journey from loyalty program to personalization and how loyalty data can help achieve broader customer-centric aims across the business, including digital strategies, pricing, promotions and assortment. Hear more on Tuesday, January 15th at 3:15p.m. see full story
dunnhumby Launches BzzAgent Social Analytics Dashboard 13 Dec 2012 Advertising Age
When dunnhumby bought BzzAgent last year, it wasn't immediately obvious to the outside world what the synergy would be between a word-of-mouth marketing network and the analytics company behind loyalty programs at Kroger Co. and Macy's among others. But with the official release of the analytics dashboard BzzAgent Pulse by dunnhumby, the strategy becomes a little clearer. The system, built on data combined from the two companies, slices and dices sales impact of buzz-marketing programs among the million registered BzzAgents in just about every imaginable way, in addition to providing detailed analysis of sales impact from BzzAgent or other marketing efforts. see full story
The Unstructured Data Challenge 12 Dec 2012 AdExchanger
Within an industry rapidly becoming obsessed with unstructured data, are we losing our focus? Unstructured data, data from customer emails, social media, video, and elsewhere that doesn’t fit into a relational database, has great potential to provide rich and powerful insight. However, in reality, few businesses are in a position to worry about harvesting and activating their unstructured data assets. Many companies are investing significant time and resources to investigate new technologies and the myriad of companies offering unstructured-based insights or targeting solutions. As companies race to solve these challenges, many are skipping an important step. see full story
Big Data in Action: Retail torn between loyalty and a bargain 11 Dec 2012 Financial Times
Kroger’s bet is that customers don’t want to be fickle flitters. They want trusted retailers that know them well enough to give them deals they like without the hassle. That is where the big data comes in. Kroger began mining it after it set up a loyalty card programme in 2003 with Dunnhumby, a London-based data analytics group that helped create Tesco’s pioneering Clubcard and also works with Macy’s. The US’s second biggest grocer with $90bn in annual sales, Kroger saw in the data that focusing discounts on the top-selling brands – where it was often willing to lose money to lure in new shoppers – was not the most effective strategy. “Loss leaders were disproportionately going to customers that were not your best customers,” says Ted Sarosy, Kroger’s vice-president of loyalty. see full story
Mad Money: The Kroger Co is in a league of its own (VIDEO) 5 Dec 2012 CNBC
Supermarkets largely have all been living in a house of pain, said Jim Cramer. However, one company is executing much better than the others. see full story
Mining Data to Keep Black Friday in the Black 27 Nov 2012 Wall Street Journal
dunnhumby crunches reams of customers data from loyalty programs and credit-card transactions to advise companies such as Macy's Inc. and Kroger Co. on tactics. After each Black Friday, dunnhumby analyzes its clients' sales data to see which items appealed most to frequent, high-value shoppers. It also looks at the average baskets of loyal customers over time to find themes. The goal is to pick doorbusters that will attract the customers who tend to spend more money over time. see full story
Making innovation happen: the CEO’s perspective – Philip Clarke speech 27 Nov 2012 International Supermarket News
The customer always was king. But thanks to digital technology, today’s customers are more powerful than ever, with not just more information and choice of goods and services to buy, but a choice of ways to shop at whatever time they like. The explosion of information has given customers more power, forcing companies to become more transparent and accountable to those they serve. see full story
Technology Making Retailers More Sophisticated 23 Nov 2012 Wall Street Journal
As the WSJ’s Dana Mattioli reports, many retailers are now trying to lure new, and possibly more loyal shoppers without offering discounts to the type of opportunistic consumers who will not reward aggressive merchants with future business. “Many retailers lose money on Black Friday,” said Stuart Aitken, chief executive of retail consultancy dunnhumbyUSA. “If you’re losing money, you better be gaining loyalty.” see full story
Tesco boosts digital skills 7 Nov 2012 Warc
Tesco, the retail giant, is aiming to enhance its digital capabilities across the globe, and thus reflect a "new era" for the industry defined by changing consumer habits. In a bid to tap this trend, Tesco bought dunnhumby, the marketing services firm, which today analyses data drawn from over 400m people in 28 nations, including that from the Clubcard loyalty scheme. see full story
The ideal retail assortment 29 Oct 2012 The Business Standard
Data from dunnhumby, the market research company part-owned by Tesco and behind the retailer’s Clubcard scheme, shows that 85 per cent of shoppers tend to buy a range of products within one category rather than being devoted to one brand. It’s no surprise that retailers are increasingly looking to data to figure out which of those SKUs are interchangeable — therefore removable — and which ones must be kept in. see full story
dunnhumby's Allen Mason: It’s Time to Embrace a New Breed of Digital Advertising 22 Oct 2012 Digital Non Conference
Advertising can have a profound impact on driving sales. But in this digital, data-driven, customer-centric, age of choice, what’s your definition of advertising? The concept isn’t necessarily elusive but it has become difficult to define with certainty and consistency. As new channels, new data and new opportunities to connect with consumers emerge in real-time, paid media is increasingly fragmented and the separation between earned and paid less clear. see full story
Treat dot-com as another format, says Tesco’s online marketing director 18 Oct 2012 Retail Times
Andrew Miles, online marketing director at Tesco said the retailer would draw on the skills of dunnhumby and Tesco teams to move this piece on and personalisation is going to be key in future. “Loyalty in a digital world is very hard, because it is so easy to be disloyal,” said Miles. “Clubcard is as key to us online as in stores. It’s an opportunity to say ‘thank you’ and have a one to one relationship with the customer.” see full story
Kroger looking to expand its footprint into new markets, both physical and digital 17 Oct 2012 Drug Store News
Over the course of a day-long investor conference, Kroger outlined its future growth strategy. Kroger has significant designs on the multichannel consumer, and outlined for analysts the grocer's plan to grow its market share across the digital landscape as well. see full story
Macy's named DMA Marketer of the Year 17 Oct 2012 Target Marketing
Working with dunnhumbyUSA, Macy’s has employed advanced modeling and statistical techniques to segment and define its key customer groups, and to test and learn the best ways to interact with those core customers. Macy’s customer-centric direct marketing has leveraged a multichannel approach, including storewide mailings, category-focused mailings, emails and online display advertising. see full story
How Behavioral Data Gets Big 16 Oct 2012 AdExchanger
For businesses looking to better understand their consumers, behavioral data is a game-changer. Even before the recent big data explosion, behavioral data allowed us to understand if a household is an early adopter, values healthy ingredients, counts calories, buys on promotion (and if so, how and why), prefers digital promotions or buys outside the store, category or brand. In the next evolution, brands will know not only when the consumer buys outside the store, but also where they go, why, and the products they purchase. see full story
7 best practices for retail analytics projects 12 Oct 2012 Data Informed
Max Jolly, Head of Digital Personalisation at dunnhumby discusses the best approaches for conducting retail analytics projects see full story
Smart Strategies for Local Marketing: Loyalty Programs 8 Oct 2012 Advertising Age
Loyal customers tell their friends about your brand, use social media to broadcast their satisfaction and are usually happy to provide feedback to make your brand even better. In local marketing, loyalty is even more important. "Localization is one element of personalization. The ultimate local strategy is to speak one-to-one with customers and tailor offers to the individual,” said Matt Nitzberg, EVP, Communications & Media, dunnhumbyUSA. That loyalty marketing goes beyond typical local efforts tailored to ZIP code and even store-specific promotions because it can reach each shopper directly by digital means. Nitzberg said it’s a strategy that “starts with the customer and works up, rather than by ZIP code or even by store and working down.” See the full story on pages 18 to 20 in the AdAge Insights report. see full story
Green Mountain Coffee gains buzz with fair trade awareness campaign 1 Oct 2012 Direct Marketing News
Coffee drinking is often a social activity, which is why it made sense for Green Mountain to tap BzzAgent, the social arm of dunnhumby, when the brand embarked on a broad push to promote its fair trade-certified coffee line. see full story
Big data: Understanding its value 18 Sep 2012 Retail Week
Matt Steell, Data Solutions Director at dunnhumby, believes that retailers must capitalise on Big Data opportunities now. He told Retail Gazette: “Big data is nothing new and, unless addressed, businesses won’t gain better insight and judgment into what they can do. Senior figures need to consider how to change their business through high performance analytics as with this data you can analyse things within seconds, not minutes or hours.” see full story
Bi-Lo’s Winn-Dixie goes with KSS Retail for price and promotion optimization 14 Sep 2012 Chain Store Age
KSS Retail, a division of dunnhumby, announced that Bi-Lo Holding, the Jacksonville, Fla.-based parent company of Bi-Lo and Winn-Dixie grocery stores, has extended its business relationship with KSS Retail to include price modeling and optimization services for the Winn-Dixie banner. see full story
dunnhumby's Matt Keylock: Use Closed-Loop Data to Unlock Display Ad Effectiveness 29 Aug 2012 AdExchanger
Advertisers and agencies increasingly see the value of integrating online exposure and offline behavioral data to improve their digital strategies. Some are going a step further and leveraging those insights so that their databases and strategies become more sophisticated and granular over time. Since most forms of digital advertising can now be targeted and measured based on actual consumer behaviors, isn’t it time to redefine “success” in display advertising? see full story
Price is personal for grocers like Kroger 10 Aug 2012 New York Times
Kroger, the Cincinnati-based grocer, has long been sending its frequent customers specialized coupons with the help of dunnhumbyUSA. A Kroger spokesman, Keith Dailey, said that 70 percent of customers who received the coupon mailings redeemed at least one of the offers, a high response rate. Kroger has had 34 consecutive quarters of same-store sales growth, which both it and analysts attribute in large part to the coupon offers. see full story
KSS Retail Introduces Advisory Services Program 27 Jul 2012 Convenience Store News
KSS Retail, a dunnhumby company, has developed a tiered Advisory Services program to enhance its existing service platform. Under the program, the company will provide specialized, one-on-one, senior-level consultation with the goal of optimizing its retail customers' investments and achieve key strategic objectives. see full story
Tesco offers Clubcard points to Facebook users who promote products 5 Jul 2012 Marketing Magazine
Tesco is offering double Clubcard points to people who use Facebook to like, share and buy products on its ecommerce site, as part of a four-week trial. see full story
Free whitepaper: "Customer Loyalty to Social Advocacy" 26 Jun 2012 dunnhumby
New research from dunnhumby and BzzAgent highlights how shopper insights can bring a new level of effectiveness to social marketing programs. By targeting known customers through their purchase history and identifying those active and influential in social media, brands can encourage greater levels of advocacy and generate a substantial and long-sustaining lift in sales. see full story
What can social media tell you about grocery shoppers? 22 Jun 2012 Retailing Today
You can learn a lot by monitoring consumer conversations in social media. It can predict political elections, the Oscars and even the next reality show winner. If you are a brand marketer, social media can also be a real-time predictor of your new product’s success. see full story
dunnhumby hires new Executive VP to lead global partner business 22 Jun 2012 dunnhumby
dunnhumby has hired Nishat Mehta, formerly of MicroStrategy, to lead the company’s growing global partner business. As Executive Vice President, Global Partners, Nishat is responsible for driving the global expansion and commercialization of innovative dunnhumby solutions. see full story
New Study Shows Sustainable Benefits of Household-Level Shopper Data 18 Jun 2012 Progressive Grocer Store Brands
A new study from dunnhumby and BzzAgent found that brand advocacy programs targeting consumers based on their previous purchasing behavior generates higher in-store sales lifts with sustainability than campaigns using demographic or social scoring data alone. According to the two companies, the study found that campaigns leveraging household-level shopper data to target known customers online generated an average sales lift of 8 percent for brands. see full story
The truth about what works in digital marketing 17 Jun 2012 Advertising Age
Research from dunnhumby and comScore is making it increasingly easier to understand what works in digital advertising. see full story
Bob Welch of dunnhumby: Promotions can grow more effective and relevant overtime 14 Jun 2012 MediaPost
Promotions can be a powerful tool to relevantly reward shoppers and drive long-term brand loyalty, but many businesses lack a strategy to deliver the right promotions to the right shoppers. Just assuming a “shopper-centric” position will not ensure long-term success. It takes a disciplined approach to change the way promotions are evaluated, planned and measured. Shopper-based promotional planning requires a four-step cyclical process. see full story
Research from dunnhumby & BzzAgent shows importance of leveraging loyal customers for social marketing success 13 Jun 2012 Business Wire
A groundbreaking study from dunnhumby and BzzAgent found that brand advocacy programs targeting consumers based on their previous purchasing behavior generates higher in-store sales lifts with sustainability than campaigns using demographic or social scoring data alone. The study found that campaigns leveraging household-level shopper data to target known customers online generated an average sales lift of 8% for brands. This represents an increase of 19% over previous studies using demographics and store-level analysis. Further, those sales lifts sustained at an average of 4% even six months after the campaign ended, thanks to the residual social discussions and the lasting impact of personal recommendations. see full story
dunnhumby and BzzAgent to Present Social Advocacy Research at ARF's Audience Measurement 7.0 7 Jun 2012 Advertising Research Foundation
dunnhumby and BzzAgent will present their first joint research initiative, Loyalty to Advocacy: How Offline Insights Drive Social ROI, on Tuesday, June 12th at the Advertising Research Foundation's Audience Measurement Conference. Matthew Keylock of dunnhumby and Malcolm Faulds of BzzAgent will discuss how shopper insights can be leveraged to build advocacy with loyal customers in social media and measure the impact. see full story
Big Data Requires Complex Analysis and the Right Segmentation Strategy 8 May 2012 Advertising Age
Businesses have been segmenting customers for years, but the era of Big Data is making it more essential -- and complicated -- than ever. The Big Data challenge is not simply a race to accumulate information; it is a race to understand customers more intimately, and to act on that knowledge. Segmentation is a foundational element of understanding customers. In its simplest form, customers are grouped based on similar characteristics. As the data improve (demographic, attitudinal and behavioral), the approaches to segmentation become more sophisticated. Yet many businesses suffer from a kind of segmentation paralysis. see full story
Brick-and-mortar's inherent advantage: In-store relevance 4 May 2012 Retail Customer Experience
Brick-and-mortar retailers can't compete directly with online-only giants and their endless selection or low prices. They need to come to terms with a new retail game, one in which the customer determines the rules of engagement. Matching online prices or bulking up product SKUs will be not enough to keep pace with a growing Internet retail population. Smart retailers are working toward a vision in which every customer feels that their individual preferences, wants and needs are a priority from the minute they walk into the store. Smart retailers are leveraging their natural resources by engaging store associates, surprising and delighting customers through "real" experiences and learning which tactics resonate on a store-level. Instead of losing relevance with customers by preventing them from using the tools that make their experience more rewarding, brick-and-mortar retailers should focus on their inherent advantage -- the ability to be locally and individually relevant through the products they sell, how they sell them and the experience of buying them. see full story
Customer-centric approach transforms Macy's bottom line 4 Apr 2012 Direct Marketing News
At the center of all of these marketing efforts, Macy's puts particular focus on gathering data and learning about its customers. Macy's boasts a customer database of more than 30 million households, many of which have been shopping with Macy's for years. This allows for an exceptional level of tailoring of the company's messages. During the National Retail Federation's Big Show in mid-January of this year, Macy's Sachse described how the company personalized its materials to the point that it might send out 500,000 unique versions of a single direct mail catalog. see full story
TRA and dunnhumby Study Measures Impact of In-Store Marketing Tactics with Television Advertising Using Single-Source, Household Level Data 27 Mar 2012 Market Watch
TRA, Inc., a leading media and market research company that helps companies increase TV advertising effectiveness and influence product sales by matching anonymous television tuning data with consumer purchasing behavior data, and dunnhumbyUSA, a global leader in building brand value for consumer goods and retail companies, today released the results of a study that demonstrates a methodology for optimizing the mix of television advertising and in-store marketing using single-source, household level data. The groundbreaking TRA/dunnhumbyUSA research was presented Monday, March 26th at the Advertising Research Foundation’s (ARF) Re:think Conference in New York. see full story
What Does It Mean to Put Customers First? 19 Mar 2012 iMedia Connection
True customer-first marketing requires a different approach. Matt Nitzberg, EVP of Communications and Media at dunhumby, discussed this at the Promotional Marketing Association’s GameChanger Conference in Chicago last week. He said that marketing’s got a big problem right now. There’s just way too much of it coming at consumers and it’s pushing good customers away. see full story
dunnhumby-designed Tesco web portal aids promotions 12 Mar 2012 Retail Week
Tesco is to share like-for-like product sales data with suppliers through a web portal that will enable it to plan promotions more efficiently. The system called Promotions Workbench, created by dunnhumby – which designed and runs the retailer’s Clubcard loyalty programme – launched last week and was piloted with Coca Cola beforehand. Tesco commercial director John Scouler said: “Better Tesco web portal aids promotions understanding of promotions means that we can better serve our customers. I want to work towards targeted and focused promotions and Promotions Workbench can help us do that.” The Promotions Workbench system allows suppliers to look at the impact promotions have on sales using real time data, allowing them and Tesco to create speedier, targeted bogof and multi-buy offers in-store. It ensures both Tesco and its suppliers use the same metrics, including reporting periods. The system formalises Tesco’s information sharing which had previously been done on an “ad hoc” basis. dunnhumby head of Tesco markets Mark Hinds said the initiative will help the grocer make “key business decisions”. Tesco is reviewing its ranges in-store as it targets private label growth. see full story
BzzAgent: Your social-measurement strategy can be exceptional 8 Mar 2012 Advertising Age
Your social-measurement strategy can be exceptional, not an exception to the rule. Trusted measurement companies such as dunnhumby and others are applying the same sophisticated analysis to social that is being used on all other media investments. Not only does this prove you can measure the business impact of social marketing in financial terms, it proves that when it's done right, social can be a very profitable sales channel. And that's something that will make even the most hardened CFO smile. see full story
dunnhumby's Rob Bauder: Big Data's impact on customer loyalty 7 Mar 2012 Retail Customer Experience
Through loyalty card data, digital solutions and other sources, companies can see the customer continuum of purchasing day-to-day, week-to-week, month-to-month. They can understand how varying types (segments) of customers respond differently to changes in product assortment, pricing, promotion and in- and out-of-store marketing communications. The size, granularity and continuous view of individual customers have enabled both brands and retailers to see and begin to understand what "true" customer loyalty is. see full story
Optimizing In-Store and Television ROI: Interview with dunnhumby & TRA 10 Feb 2012 Advertising Research Foundation
Each year at the ARF Annual Convention, we are proud to give the stage to groundbreaking research. This year, attendees will have the chance to learn the results of a massive study from TRA and dunnhumbyUSA that attempts to redefine how we think about marketing tactics and brand sales. We spoke with Matthew Keylock of dunnhumbyUSA and Bill Harvey of TRA about their work. see full story
BzzAgent running ‘real-time’ feedback for Kroger store brands 10 Feb 2012 Business Courier
Thanks to BzzAgent, a subsidiary of London-based dunnhumby Ltd., Kroger is now getting intimate, honest feedback on its store brand products from shoppers in real time. Boston-based BzzAgent, a 65-employee word-of-mouth marketing agency, is working on five campaigns for Cincinnati-based Kroger, the nation’s largest traditional grocer, with more than 2,400 stores. see full story
Brand Websites Create Retail Store Buyers 8 Feb 2012 MediaPost
According to a new Accenture/comScore/dunnhumbyUSA research study, highlighting the potential for brand websites to become key drivers in building customer loyalty and preference for CPG brands, visitors to CPG brand websites spend 37% more than non-visitors on the brand in retail stores. And, brand website visitors are heavier buyers within a brand’s product category, spending 53% more than non-visitors on the category in retail stores. see full story
Accenture, comScore, and dunnhumbyUSA Study Shows Direct Correlation Between CPG Brand Website Usage and In-Store Purchase Behavior 30 Jan 2012 MarketWatch
A groundbreaking study from Accenture, comScore, Inc., and dunnhumbyUSA aimed at helping consumer packaged goods (CPG) marketers better understand the link between consumers' usage of brand websites and their in-store brand buying behavior found that visitors to CPG brand websites buy 37% more in retail stores than non-visitors to the brand site. The study, Are Your CPG Brands Maximizing the Return on Your Digital Investment?, also concluded, that to maximize impact, website content needs to be updated regularly and contain brand value messaging that both engages visitors while also providing compelling reasons for them to purchase the brand at retail. see full story
Retailers cracking the code on consumers 18 Jan 2012 MarketWatch
With consumers increasingly fickle, armed with their smartphones to price comparison shop and worried about the economy, retailers are scrambling to find that irresistible sales pitch. “Customers want to know you care about them,” said consultancy dunnhumbyUSA Chief Executive Stuart Aitken, adding it takes 12 to 20 new customers to make up for the loss of one loyal customer. “Communicating relevant messages in the right channel is important.” see full story
Macy's CMO shares loyalty insights at NRF Big Show 18 Jan 2012 Direct Marketing News
Seven out of 10 Americans visit a Macy's store or its website at least once a year. That's 70% of all Americans — a loyal base of customers that was just crying out to be capitalized upon, said Macy's CMO Peter Sachse, in a session at the National Retail Federation's Big Show on Jan. 16. Sachse detailed for the first time some of the specifics of its collaboration with dunnhumbyUSA on MyMacy's, an initiative that he said has increased both sales and earnings. see full story
dunnhumby Ltd. Names Yael Cosset Global Chief Information Officer 12 Jan 2012 MarketWatch
dunnhumby Ltd. has appointed Yael Cosset, currently the CEO of KSS Retail, a dunnhumby Company, to the role of Global Chief Information Officer (CIO). Cosset will serve in a dual leadership role, retaining his responsibilities as CEO of KSS Retail. see full story
BzzAgent: Social Campaigns Give Long-Term Boost to Brand Metrics 5 Jan 2012 eMarketer
As social media marketers become more and more accountable for the return on investment of their programs, some are also starting to see the long-term results of campaigns that work. see full story
No More Average 32-Year-Old Woman, but Market Myth Persists 3 Jan 2012 Advertising Age
Most marketers accept the idea that personalization is the future of brand-consumer communications. But realizing that vision requires a fundamental change in how marketers think about their consumers and how they measure success. Milen Mahadevan of dunnhumbyUSA discusses how marketers can start by dispelling the myth of the average shopper and moving beyond demographics to understand consumers through their behaviors. see full story
dunnhumby Moves Key Executive Paul Hunter to BzzAgent's Boston Office 13 Dec 2011 Yahoo! Finance
BzzAgent, the social marketing arm of dunnhumby, today announced Paul Hunter as COO. Hunter previously served on dunnhumby's executive team as CIO and helped establish dunnhumbyUSA. As COO, he is charged with integrating the dunnhumby operating model with BzzAgent's business. Hunter will report to BzzAgent's CEO Dave Balter and be located in the Boston office. see full story
dunnhumby's Stewart Logan: We can get back to the corner store with data-driven creative 12 Dec 2011 MediaPost's Marketing Daily
The data-driven approach has significant implications for the traditional creative agency, particularly as communications move from a mass-marketing model to one-to-one relevance. There are three primary ways that data-driven creative differs from the traditional model. see full story
dunnhumby's Matt Keylock: Five ways digital marketing can improve customer loyalty 5 Dec 2011 Retail Customer Experience
Digital is clearly delivering value to both people and businesses and dramatically remaking the way in which we understand how the two connect. For businesses to continue to win, they need to understand their customers across channels and respond to their needs better than their competitors. This requires a loyalty philosophy — to think about the customer first and act on these needs — and for many businesses it should also increase the importance of a loyalty program as the glue between new digital areas and the offline world. see full story
Reckitt Benckiser and Danone use dunnhumby data to shape online loyalty 2 Dec 2011 Marketing Week
Reckitt Benckiser, Danone and Pfizer Nutrition are among the companies using a new data service from dunnhumby to connect consumers’ online engagement with their brands and in-store shopping habits. see full story
Three Keys to Making Customer Loyalty An Enterprise-Wide Philosophy 14 Nov 2011 Shopper Technology Institute
“You’ve got to be hungry for that success as an organization, but you also have to be aligned and you have to make sure that what gets executed across the business is consistent. How you do that within a big organization is a really big challenge,” said Matthew Keylock, senior vice president, client solutions, dunnhumby USA. Keylock spoke on “Improving the Customer Connection along the Path to Re-Purchase” at this month’s LEAD Marketing Conference in Chicago. LEAD, produced by the Shopper Technology Institute, stands for Loyalty, Engagement, Analytics and Digital. see full story
dunnhumby Helps Kroger Stay Focused on Best Customers 9 Nov 2011 Shopper Marketing Magazine
Retailers must have a customer-centric philosophy that aligns across its retail and manufacturing businesses, including supply chain, in order to maximize the effectiveness of its loyalty programs, says Matthew Keylock, senior vice president at Cincinnati-based dunnhumbyUSA. That philosophy, which Keylock says is often overlooked, has enabled Kroger Co., a dunnhumby client, to achieve more than 30 consecutive quarters of same-store growth. Kroger's sales have grown from $51 billion to $80 billion in seven years, with 95% of that increase coming from its existing customers. see full story
dunnhumby's Bob Welch: quit discounting, start rewarding 3 Nov 2011 Retail Customer Experience
As consumers increasingly search for value throughout the shopping experience, both retailers and brands are relying more on promotions as a strategy to achieve sales gains, drive shelf performance and attract new buyers. For shoppers, discounts are everywhere -- on Facebook, daily deal websites, in loyalty mailers and at shelf. Coupon clipping became a popular pastime in the United States as coupon redemption rates skyrocketed during the recent economic recession, reaching record levels from 2007-2010. Thirty to 50 percent of products are sold on discount across major retailers, and promotions typically represent 15-30 percent of manufacturers' annual revenues, making this area their second-largest cost item. see full story
Customer loyalty is the centerpiece of Kroger's simple path to growth 2 Nov 2011 The Hub Magazine
Kroger has demonstrated that focusing on the customer is key to achieving strong loyalty. Through its dunnhumby partnership, Kroger is able to track how shoppers evolve and change over time, enabling a unique ability to intimately understand shoppers. see full story
dunnhumby's Matt Keylock: too many big retail holiday promotions can be a distraction for customers 1 Nov 2011 AOL DailyFinance
As holiday shopping season kicks into gear, retailers are going into overdrive in the battle for your bucks. And with daily deal web sites like Groupon and mobile shopping apps offering so many deals to online shoppers, the big stores are even more desperate to get you through the door. see full story
Tesco's Clubcard is one of most important algorithms in use today 1 Nov 2011 The Irish Times
From the books you buy online to the Club points you accumulate, algorithims drive modern commerce – thanks to smart minds that once cracked the Stealth’s secrets. With thousands of outlets and millions of customers, deciding what to stock in a Tesco store is a delicate science. Tesco utilises the skills of data company Dunnhumby, which has created a “Rolling Ball” algorithm around the chain’s ClubCard system. see full story
dunnhumby's Stewart Logan: How data-driven creative is transforming the customer-retailer relationship 4 Oct 2011 Retail Customer Experience
The data-driven retail revolution of today has significant implications for the traditional creative agency. As customers increasingly demand personalization and communications move from a mass-marketing model to one-to-one relevance, a new paradigm is emerging. Data-driven insights are creating a new language for retailers and marketers to deliver personalization and the tools to break traditional agency rules. see full story
BzzAgent eBook Provides Framework for Developing Successful Social Shopper Marketing Programs 4 Oct 2011 MarketWire
BzzAgent, the social marketing arm of dunnhumby, today announced the release of its latest eBook, "From Loyalty to Advocacy: Driving Sales with Social Shoppers." The guide offers advice to marketers on how to use data and insights from customer loyalty programs to make their social media marketing campaigns more targeted and effective at generating sales. see full story
Beyond a loyalty program: Using loyalty data to create a unified strategy 14 Sep 2011 Retail Customer Experience
Too often companies create loyalty programs as a one-off tactic, rather than embedding loyalty as part of a holistic approach to the business. As a result, the loyalty program becomes one more silo in the business, creating a disjointed experience for the customer and a missed opportunity for the business. Kathy Grigg, vice president, Client Solutions at dunnhumbyUSA, discusses how retailers can leverage customer loyalty data to create a unified, customer-driven strategy across the entire organization. see full story
dunnhumby and BzzAgent discuss the future of customer loyalty online 14 Sep 2011 Cincinnati Enquirer
While some companies market online, they haven't necessarily studied the most effective ways of doing so, says Matthew Keylock, senior vice president of new business development and partnerships at dunnhumbyUSA. dunnhumby and BzzAgent hope to understand which forms of online marketing translate to more loyal customers - and sales growth. "Consumers are increasingly in control, and the more you send them junk or things not relevant to them, the more negative an impact you have," Keylock says. see full story
dunnhumby's Lisa Kinney on "The future of product innovation for retailers" 12 Sep 2011 Retail Customer Experience
The future holds good news for retailers both large and small: the product innovation game is changing. Tracking new product innovation from its development to eventual launch, there are now resources available that have the potential to change this entire process and evaluate its impact more precisely. Most retail executives and their manufacturer vendors would agree that until now there has been little emphasis or new solutions that help both parties achieve long-term innovation sustainability. see full story
dunnhumby's Matt Keylock on "Creating Meaning in the Digital Environment" 7 Sep 2011 Digital Non Conference Blog
The digital universe is essential for companies to better understand and reach customers. One of the biggest challenges on companies’ minds today is building a digital presence that does its job: one that engages customers, cultivates loyalty and spurs advocacy. see full story
dunnhumby to trial loyalty card with Fresh & Easy 17 Jul 2011 Financial Times
dunnhumby has been featured in the Financial Times as news broke about our loyalty programme trial with the US chain, Fresh & Easy. see full story
Retailers, manufacturers need to work on collaboration 23 Jun 2011 Retail Customer Experience
dunnhumby experts Saundra Linn and Haluk Nural discuss how collaborating around the customer can be a win-win strategy for both retailers and manufacturers. see full story
Create customer engagement through relevant assortment 1 Jun 2011 Retail Customer Experience
Today's retailer must deliver a relevant and personalized shopping experience. A customer-first product assortment can often serve as the foundational element of that experience, driven largely by a deliberate and strategic collection of offerings. Moving away from the traditional assortment strategy: "We have something for everyone," today's strategy should tell a different story: "We understand what you need." see full story
dunnhumby's Simon Hay on buying BzzAgent 26 May 2011 Research Live
Research magazine discusses dunnhumby's recent acquisition of word-of-mouth marketing firm BzzAgent with Simon Hay, CEO of dunnhumby Ltd. see full story
dunnhumby Ltd. to Acquire Social Marketing Company BzzAgent 23 May 2011 Business Wire
dunnhumby Ltd., a global leader in building brand value for consumer goods and retail companies, today announced that it has reached an agreement to acquire Boston-based social marketing company BzzAgent, Inc. The acquisition is a marriage of one of the leaders in shopper marketing with a social marketing pioneer. see full story
Five ways to personalize the e-commerce experience 25 Apr 2011 Retail Customer Experience
John LaRocca and Andrea Brown discuss the importance of sustaining a customer-first strategy in e-commerce. see full story
Matthew Keylock Joins RetailWire's BrainTrust Panel 28 Mar 2011 Retail Wire
Matthew Keylock, SVP, New Business Development and Partnerships at dunnhumbyUSA, has joined a prestigious list of experts on RetailWire's BrainTrust. The BrainTrust panel of experts volunteer to lend their point of view on trends and news within the retail space, also lending advice on programs and policies as needed. Users can subscribe to Matt Keylock's comments via his BrainTrust profile. see full story
Organization engagement: Five key steps to aligning around the customer 23 Mar 2011 Retail Customer Experience
dunnhumby's Dave Palm discusses how retailers can embed an organizational capability around the customer to create sustained change beyond the short-term impact of tactical insights. see full story
The added value of good information 8 Mar 2011 Financial Times
Long before focus groups or marketing surveys or loyalty programmes, businesses knew their customers because they saw them face to face. The corner shop owner knew who liked a particular brand of jam and kept it in stock for them. He knew when people tended to come in and kept his shop open to accommodate them. Stuart Aitken, the chief executive of dunnhumbyUSA, a leading force in the growing field of data analytics, says he keeps this vision in mind as he uses the latest technology to provide companies with insights about their customers. “This is back to basics,” he says. “What we’re seeing is that businesses have driven out costs, they’ve got the scale in their operations, but they’ve forgotten who their customer is. What we do is allow businesses to reconnect with their customers, to become the corner store on a large scale.” see full story
Simon Hay becomess dunnhumby's new Chief Executive 1 Mar 2011 dunnhumby
Simon Hay today takes up his new role as Chief Executive of dunnhumby Ltd. He follows in the footsteps of the founders Edwina Dunn and Clive Humby, who step down from their respective roles as Chief Executive and Chairman. It marks the first change at the head of dunnhumby Ltd since it was founded in 1989, in which time it has grown from a two person company to one employing more than 1500 people working in 25 countries all over the world. see full story
The Andrew Davidson Interview: Edwina Dunn and Clive Humby 16 Jan 2011 Sunday Times
A profile of Edwina Dunn and Clive Humby by the Sunday Times in the business section on leaders in business. see full story
Clubcard couple head for checkout at Tesco 1 Nov 2010 The Guardian
Pair who invented ground-breaking loyalty card scheme bid quiet farewell to key client and majority owner, Tesco see full story
Founders Edwina Dunn and Clive Humby to step down as Chairman and Chief Executive of dunnhumby; Former US CEO Simon Hay succeeds Edwina from 1 March 2011 28 Oct 2010 Boston Globe
Announced today Edwina Dunn and Clive Humby will step away from the day-to-day management of the Company. They are retaining links and support of the company they built through Non-Executive Director roles. The Board is implementing a succession plan with Simon Hay succeeding Edwina Dunn as of March 1, 2011 and a number of other leadership changes. see full story
Cashing in, the couple who dreamed up Tesco Clubcard 17 Aug 2010 The Independent
Britain's biggest supermarket owes much of its success to a husband-and-wife team who started a data-mining business in their spare bedroom. see full story
Seven Requirements for Becoming Customer-Centric 28 Jul 2010 Retail Customer Experience
Although many retailers are trying to embed a customer orientation into their organization’s decision-making and culture, most are struggling to make real progress. dunnhumby’s global experience in helping to transform large, complex organizations has helped define the seven requirements for customer-centric transformation. Executive Vice President, Matt Nitzberg describes the success factors for transforming a company into a high-performing, customer-driven organization. see full story
Just don't call me Big Brother 18 May 2010 Marketing Week
Clive Humby, co-founder of dunnhumby talks about why data is more like personalisation than the Big Brother state. see full story
The technology of customer understanding 28 Apr 2010 Marketing Week
Clive Humby, co-founder of dunnhumby, talks about the need to continually develop its technology and techniques to further advance loyalty and personalisation. see full story
Retail's common language 15 Apr 2010 Marketing Week
Clive Humby, co-founder of dunnhumby looks at the language of customer data and how it affects not only the store, but relationships between businesses. see full story
Canadian Tire Partners with dunnhumby to Launch Customer Centric Retailing Initiative 15 Apr 2010 Yahoo! Canada - Finance
Canadian Tire Corporation, Limited (CTC, CTC.a)announced it has engaged dunnhumby, the world's leading provider of customer centric analytics, to help the Company better understand the wants and needs of its customers and better tailor its approach to marketing, merchandising and the overall customer service. see full story
The power of personalisation 31 Mar 2010 Marketing Week
dunnhumby co-founder Clive Humby discusses how Tesco’s success is grounded in the power of personalisation. see full story
Re-thinking Customer Loyalty 30 Mar 2010 Business and Finance
Staying relevant to customers is one of the biggest challenges companies have today. The definition of customer loyalty needs to be radically re-thought, writes dunnhumby Ireland's Etain Seymour. see full story
the truth of behaviour 18 Mar 2010 Marketing Week
In the third instalment of a series of retail marketing articles, Clive Humby, co-founder of dunnhumby, discusses how retail businesses should link up behavioural data and customer attitudes. see full story
Sunday Times Best Companies to Work For 8 Mar 2010 The Sunday Times
dunnhumby is placed 57th in the Sunday Times Best Company to Work For Top 100 rankings: Rewards are the name of the game at Dunnhumby, the company behind the Tesco Clubcard. The London-based firm gives staff a generous pay and benefits package, a raft of development opportunities and a sense of pride and excitement about their work see full story
International differences 3 Mar 2010 Marketing Week
In the second of a series of articles, Clive Humby, co-founder of dunnhumby, talks about overcoming international differences in retail marketing. see full story
Growth from existing customers 17 Feb 2010 Marketing Week
In the first of a series of articles, Clive Humby, co-founder of dunnhumby, talks about developing growth from existing customers. see full story
dunnhumby acquires KSS Retail 6 Jan 2010 Supermarket News
International marketing consultancy dunnhumby, known for partnering with — and enhancing the loyalty marketing programs used by — Tesco and Kroger, announced that it has acquired price optimization provider KSS Retail. see full story
Tesco Clubcard company dunnhumby buys KSS Retail 6 Jan 2010 Telegraph
dunnhumby, the market research company that is majority-owned by Tesco, the UK supermarket, has bought KSS Retail, a US price-modelling company, for an undisclosed sum. see full story
Tesco at the top of its game 14 Dec 2009 London Evening Standard
A new book by Martin Hayward (Any Colour You Like, As Long As It's Any Colour You Like) of Dunnhumby, the company that brought the ground-breaking scheme to Tesco in 1994, sheds light on the card's brilliance. Take Tesco's World Foods range. Examining sales data from its cardholders in a town with a high proportion of ethnic minorities showed that shoppers were buying large sacks of rice, canisters of oil and loose bunches of herbs. The result was World Foods. see full story
Loyalty cards: The two-way street of loyalty 11 Dec 2009 Retail Week
A month ago Asda chief operating officer Andy Clarke caused a stir in Retail Week by saying there was no place for loyalty cards in retail. Here, in an extract from his new book, Martin Hayward of Dunnhumby, the company behind Tesco’s successful Clubcard, explains why he believes customer insight programmes are vital. see full story
dunnhumby: A lifetime of loyalty? 20 Nov 2009 Retail Week
Loyalty scheme operator Dunnhumby continues to innovate to provide Tesco and suppliers with the customer insight they need to make business-critical decisions. see full story
Metro forms Joint-Venture with dunnhumby 19 Nov 2009 Supermarket News
Canadian retailer Metro here said yesterday it has formed a joint venture with Dunnhumby, the United Kingdom-based marketing organization, to improve consumer loyalty through development and implementation of more customer-centric strategies. see full story
dunnhumbyUSA named Best Place to Work for the third year in a row 12 Nov 2009 Business Courier of Cincinnati
dunnhumbyUSA, a category winner in 2007, 2008 and this year. In head-to-head competition in what we call our “Hall of Fame” category for companies that have won their category for three years... see full story
Every little bit of data helps Tesco rule retail 4 Oct 2009 Sunday Times
Over the next seven days, 20 million people in the UK will visit a Tesco store. see full story
DunnhumbyUSA COO takes over Cincinnati's fast-growing firm 25 Sep 2009 Business Courier of Cincinnati
DunnhumbyUSA’s Stuart Aitken said he has big shoes to fill as he succeeds longtime CEO Simon Hay, just as the fast-growing market research firm settles into its new downtown headquarters. see full story
dunnhumby's data looks good as profits rise 71pc 15 Sep 2009 The Telegraph
dunnhumby, the data-crunching company behind Tesco's Clubcard, saw profits rise 71pc last year as it expanded across the globe. see full story
Collaboration + co-operation = compliance 20 Jul 2009 Marketing Week
Just as you wouldn’t rearrange the furniture in a friend’s house, brands and retailers must work together to ensure in-store displays meet the demands of both parties. see full story
Michael Whelan named as finalist in CFO of the Year 16 Jul 2009 Business Courier
Michael Whelan of dunnhumbyUSA has been shortlisted as one of the finalists in the Business Courier’s annual “CFO of the Year” awards program. see full story
You can put a price on loyalty 1 Jul 2009 The Daily Telegraph
It's the passport to being able to keep in touch with your customers in a very relevant way. see full story
Simon Hay is named Entrepreneur of the Year! 1 Jul 2009 Columbus Business First
Ernst & Young honored Simon Hay, CEO of dunnhumbyUSA, for winning in the Services category see full story
Kroger feasts amid a supermarket famine 1 Jul 2009 Los Angeles Times
As Wal-Mart, Costco and other big discounters eat into other chains' sales, the parent of Ralphs and Food 4 Less sees gains. see full story
Budget shift towards buying habits 1 Jul 2009 The Sydney Morning Herald
The company behind the world's most successful loyalty card scheme, Tesco's Clubcard, is predicting that within a decade half the global marketing budgets will be spent on ads directed at individuals based on their purchasing habits see full story
Ernst & Young names Entrepreneur of the Year finalists 13 May 2009 Business Courier
Simon Hay named as a finalist in Ernst & Young's Entrepreneur of the Year awards for Cincinnati area see full story
Tesco unveils plan for next generation of loyalty card 22 Apr 2009 Marketing Week
Supermarket giant Tesco intends to create a next-generation loyalty scheme as a powerful weapon in its fight to prevent rivals eroding its market share. see full story
Sunday Times Names dunnhumby One of the Best Companies to Work For 11 Mar 2009 Times Online
dunnhumby has been placed 38th in the Sunday Times Best Companies to Work For listing see full story
dunnhumbyUSA begins downtown HQ project 9 Mar 2009 Cincinnati Business Journal
dunnhumbyUSA CEO Simon Hay jumped into a backhoe on Monday morning and started tearing down a city maintenance building on John Street. The duties were part of a "construction commencement" ceremony at the company's future headquarters site at West Third Street and Central Avenue downtown. see full story
dunnhumby unveils new Tesco shopper panel 6 Mar 2009 Research Live
Shopper Thoughts panel to marry attitudinal data with Clubcard purchase... see full story
Clubcard "brains" ready for the recession 5 Feb 2009 Real Business
Edwina Dunn is the woman you need to speak to if you want to get to know your customers better. She and husband Clive Humby started dunnhumby in 1989, a customer relationship specialist that helped Tesco develop its Clubcard. see full story
Kroger Really Knows About Its Customers' Buying Habits with dunnhumbyUSA 6 Jan 2009 The Ledger
Kroger uses loyalty data to target specific coupons to customers. see full story
Britain's top 100 Entrepreneurs 2009: Recession Resisters 1 Jan 2009 Management Today
When the going gets tough, the tough get going. Here's our pick of the entrepreneurs most likely to do well as the economic climate worsens =21. EDWINA DUNN & CLIVE HUMBY - DUNNHUMBY Most people have never heard of Edwina Dunn, but if you shop at Tesco she has heard of you. see full story
Best Places to Work names 12 winners 6 Nov 2008 Kansas City Business Journal
The Business Courier's 2008 Best Places to Work awards program named 12 winners from among 28 finalists Thursday at the Northern Kentucky Convention Center. see full story
Courier announces Fast 55 finalists 16 Oct 2008 Cincinnati Business Journal
The Business Courier on Thursday announced the 55 fastest-growing companies in Cincinnati, the most recent honorees in its annual Fast 55 awards program. see full story
Data Gives Kroger An Edge 14 Oct 2008 Supermarket News
Among the keys to Kroger Co.'s success has been its expertise at data analytics. The company formed a joint venture with British data-analysis firm dunnhumby in 2003, called dunnhumbyUSA, which uses Kroger's loyalty-card data to help Kroger segment its stores to meet the needs of various. see full story
dunnhumbyUSA named as Best Places to Work finalist 17 Sep 2008 Cincinnati Business Courier
Twenty-eight Tri-State companies that are tops in employee satisfaction are finalists in the 2008 Best Places to Work program, sponsored by the Business Courier. see full story
Getting Inside the Customer's Mind 11 Sep 2008 Business Week
Recession-hit retailers are turning to dunnhumby, a master at divining the behavior of shoppers by Burt Helm Jack Black Like most U.S. retailers, Macy's (M) is battling recessionary forces. see full story
dunnhumby to check out Macy's 14 Aug 2008 Daily Telegraph
dunnhumby, the consumer insight company majority-owned by Tesco, has signed a deal with Macy's, the large US retailer, to analyse its sales data with a view to increasing turnover and customer loyalty at the department store chain. see full story
Macy's to develop customer segmentation models 13 Aug 2008 DMNews.com
Macy's Inc. has signed an agreement with consumer insight firm dunnhumbyUSA to analyze Macy's customer sales data, develop customer segmentation models and work with Macy's to apply the learnings to accelerate future sales growth. see full story
Macy's forges exclusive agreement with dunnhumbyUSA 13 Aug 2008 Cincinnati Business Courier
Macy's Inc. said it has entered into a multi-year agreement with dunnhumbyUSA, the consumer research firm, under which Macy's will be dunnhumbyUSA's exclusive client in the department store category. see full story
dunnhumby forms global manufacturing practice 11 Aug 2008 Cincinnati Business Journal
Branding firm dunnhumby will take its manufacturing practice global, allowing it to expand its footprint, the company said Monday. The practice, which will include manufacturing clients in existing markets, is expected to have more than $175 million in revenues this year, according to a news release. see full story
dunnhumbyUSA Establishes Chicago Office 7 Jul 2008 PR Newswire
Cincinnati-based Company Continues Expansion Plan; Grows Atlanta Office CINCINNATI,dunnhumbyUSA, an international leader in building sales and brand value for consumer goods and retail companies, has established a Chicago presence to better serve and expand business with existing... see full story
dunnhumbyUSA looks for new Cincinnati headquarters 27 Jun 2008 Cincinnati Business Courier
Bursting at the seams of its Third Street headquarters, dunnhumbyUSA is on a search for a facility that could accommodate as many as 600 employees. see full story
Retailers must adapt to weak economy 17 Jun 2008 Reuters US News
NEW YORK (Reuters) - Retailers have to adapt to the weakening economy to attract consumers who are struggling with soaring costs for food and fuel, consultants with dunnhumby said on Tuesday. see full story
dunnhumby prospers abroad 16 Jun 2008 Telegraph
Profits at dunnhumby, the marketing firm behind Tesco's Clubcard, trebled last year as the group expanded overseas, developing loyalty schemes for the French retail group Casino and US supermarket chain Kroger. see full story
dunnhumby has heaven in a hand basket 5 Jun 2008 Irish Independent
If knowledge is power then dunnhumby founder Clive Humby is a very powerful man indeed. Every year, the Londoner's data mining firm peers into a mind-boggling 100 million shopping baskets. see full story
Best Buy plans its global strategy 12 May 2008 Financial Times
Brad Anderson, the 58-year-old chief executive of Best Buy, says the leading US consumer electronics retailer has been "extraordinarily concerned" about the risks of rapid international expansion. see full story
Tesco extends Clubcard around the world 12 Apr 2008 The Sunday Times
Tesco is to monitor and record the shopping habits of more than 60 million customers around the world in an unprecedented deal with the "Big Brother" company behind its Clubcard loyalty card scheme. see full story
Misplacing loyalty 20 Mar 2008 Marketing Week
Turning an occasional shopper into a regular customer is one of the toughest battles in consumer marketing. Outside an elite of favoured brands, fierce competition makes it a struggle to keep customers coming back for more. see full story
Sunday Times Best Companies to Work For: dunnhumby 9 Mar 2008 The Sunday Times
With a "treat yourself" staff allowance of £315 per year to spend on indulgences such as hotel rooms or massages, it's clear that every little helps add value to the employee experience at marketing firm dunnhumby. see full story
The information superhighway 7 Feb 2008 Marketing Week
When a scarce resource suddenly becomes plentiful, the repercussions can be enormous. Take, for example, the over-supply of cheap-and-easy calories in modern consumer economies and how this phenomenon is, quite literally, changing the shape of wealthy nations' citizens. see full story
How not to annoy your customers 3 Jan 2008 Economist
Is in-store television an effective advertising tool? Perhaps, if done... see full story
dunnhumbyUSA Are Decoding Needs and Wants of Shoppers 24 Dec 2007 Wall Street Journal Template
Britain's largest retailer, Tesco PLC, opened its first stores in the U.S. last month, but Americans have already gotten a taste of the Tesco shopping experience without realizing it in an unlikely place: Kroger Co. see full story
Kroger's secret weapon 27 Nov 2007 CNN Money
dunnhumbyUSA's Simon Hay is seeking to duplicate his firm's success in the U.K. Kroger has taken a page from the book of the U.K.'s largest retailer, and now micro-targets its customers. see full story
dunnhumbyUSA Reports Rapid Growth 5 Nov 2007 PR Newswire
Company Experiencing 40% Growth Rate & 50% Increase In Office Space At 3rd St. Headquarters CINCINNATI. dunnhumbyUSA, an international leader in customer-centric marketing for leading consumer packaged goods and retail companies, celebrates its fourth year, the Company is... see full story
Courier names "Fast 55" companies 18 Oct 2007 Cincinnati Business Journal
The fastest-growing companies in the Tri-State will be honored by the Business Courier and presenting sponsor Ulmer & Berne LLP, at a December luncheon. see full story
dunnhumby wields Clubcard data for marketing optimisation 16 Oct 2007 Research Live
Agency to use 13 million customer records to track sales impact of ad... see full story
Business by numbers 13 Sep 2007 Economist
Consumers and companies increasingly depend on a hidden mathematical... see full story
Consumer detectives 13 Aug 2007 Cincinnati Business Journal
dunnhumbyUSA knows that people are a series of contradictions. A person might fill a grocery cart with fresh foods and organics but grab a donut and a 500-calorie latte on his way out of the store. see full story
Tesco Resuscitates Instore TV 8 Aug 2007 World Advertising Research Center
Tesco, the UK's dominant supermarket brand, has enjoyed significantly less success with its instore TV programme than it has with showing a clean pair of heels to Wal-Mart and other rivals. see full story
Mars man swaps ice cream for insight 3 Jul 2007 Research Live
Liam McNamara appointed head of dunnhumby's shopping experience... see full story
100 dunnhumby 14 Mar 2007 Sunday Times
dunnhumby may not carry the same brand name recognition as Tesco, but the marketing firm is credited with catapulting the supermarket giant from being merely hugely successful to stratospherically so, thanks to its work on the Tesco Clubcard loyalty scheme. see full story
Sunday Times Best Companies to Work For: dunnhumby 11 Mar 2007 The Sunday Times
dunnhumby may not carry the same brand name recognition as Tesco, but the marketing firm is credited with catapulting the supermarket giant from being merely hugely successful to stratospherically so, thanks to its work on the Tesco Clubcard loyalty scheme. see full story
dunnhumby profits soar on Clubcard 4 Jan 2007 Telegraph - Money
dunnhumby, the marketing firm behind Tesco's Clubcard, saw profits and sales grow by more than 50pc last year. The company, founded by husband and wife team Clive Humby and Edwina Dunn, saw turnover rise 53pc to £61. see full story
' Greater Cincinnati's Best Places to Work' dunnhumby named 10 Nov 2006 Cincinnati Business Journal
Four companies were named Thursday, from 16 finalists and more than 130 nominated companies, as Greater Cincinnati's best places to work. Receiving their awards before a luncheon audience of nearly 500 at the Northern Kentucky Convention Center were the Castleton Group, Cincinnati Airport Marriott,... see full story

notizie da dunnhumby

dunnhumby hires new VP Business Development to lead continued growth with retail partners 9 Aug 2012

dunnhumby hires new Executive VP to lead global partner business 22 Jun 2012

2012 Great Place To Work UK Awards 25 May 2012

dunnhumby welcomes its fourth cohort of graduates 13 Jun 2011

dunnhumbyUSA ranks No. 1 among mid-sized companies in Greater Cincinnati 28 Jun 2010

dunnhumby welcomes its third cohort of graduates 15 Jun 2010

dunnhumby acquires KSS Retail 4 Jan 2010

dunnhumbyUSA's headquarters moving 7 Aug 2009

Putting the Shopper in your Shopper Marketing Strategy 17 Jun 2009

dunnhumby India welcomes the 2009 graduates!! 15 Jun 2009

Strategia customer centric per Gruppo Pam TRATTO DA: MARK UP Anno XV – n 172 Novembre 2008 1 Nov 2008

Il 50° del Gruppo Pam TRATTO DA: Scenario Grande Distribuz. Ass. 2008 di MARK UP 1 Nov 2008

La strategia di Tesco TRATTO DA: Scenario Grande Distribuz. Ass. 2008 di MARK UP 1 Nov 2008

IIIT-Hyderabad students vote dunnhumby India among Top 20 most preferred graduate employers 27 Oct 2008

dunnhumby launches global manufacturer practice to drive clients' growth 11 Aug 2008

dunnhumby appoints new partner for Tesco Screens 25 Apr 2008

dunnhumby ranked one of UK's best companies to work for second year running 12 Mar 2008

Blind businessman wins the first ever Stelios Disabled Entrepreneur award 30 Nov 2007

dunnhumby appoints new group head of information security 22 May 2007

Markku Koppinen joins dunnhumby as Group COO 30 Mar 2007

Not so much cigarettes and alcohol more a case of soft drinks and mags 16 Feb 2006