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Not easily sold 19 Sep 2013 Research
According to new research from dunnhumby, a consumer’s sensitivity to price greatly influences their response to advertising tactics and the channel of delivery. Justin Petty, vice-president of media solutions, explains what this might mean for marketers and decision makers.
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Marketing to the Quantified Self 20 Aug 2013 AdExchanger
As technology enables consumer-collected data at scale, often referred to as the quantified self, first-party data has become a misnomer. First-party data needs to be defined from the perspective of the true first party -- the consumer -- who is collecting the data, not the publisher or the marketer.
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Direct Marketing's Media Take Over 31 Jul 2013 Direct Marketing News
Today, the convergence of Big Data and addressable media is creating new, thrilling implications for the future of direct marketing. The two have a symbiotic relationship with each other – more data improves our ability to increase relevancy in consumer touchpoints, which in turn yields better response (clicks/comments/purchases) and hence generates more data.
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Ground Your Innovation Strategy In The Shopper 30 Jul 2013 MediaPost
New Product Development (NPD) is a key competitive strategy for consumer goods companies, but traditional means of identifying revolutionary ideas are falling short. Billions of dollars are invested annually throughout the NPD life cycle with nearly 20,000 new consumer goods products launching each month globally, according to Mintel. With the unprecedented amount of data available to consumer packaged goods manufacturers today, why do we continue to accept a 90% failure rate for an expensive and vital competitive asset like new product innovation?
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Westerland Signs dunnhumby For Hammersmith Mega HQ 26 Jul 2013 CoStar Group
Westerland Real Estate, the property arm of the company that owns Access Self Storage, has signed customer science company dunnhumby for all of its striking 115,000 sq ft office redevelopment of the Grade II listed former Ford Motors warehouse in Hammersmith, west London, CoStar News can reveal.
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Big Data’s Real Challenge: Consumer Value 25 Jul 2013 Ad Exchanger
Big Data is enabling breakthrough innovations in national infrastructure, biology, medicine and national disasters. It’s also good for business, making it easier for companies to understand their customers and deliver value based on that knowledge. But, so far, Big Data hasn’t succeeded in making advertising easier on brands or on consumers.
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For The Hack Of It 18 Jul 2013 Impact Magazine
Hosted in Boston in partnership with the "big data hacker space" Hack/Reduce, the event brought together 111 teams to compete.
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Q&A with dunnhumby's Euan White: What is customer centricity? 9 Jul 2013 Loyalty 360
Euan White, Senior Vice President at dunnhumby participated in a Q&A with Loyalty 360 and offered insights on a variety of topics, including his company’s loyalty initiatives, what factors influenced those initiatives, customer feedback, industry challenges, and loyalty philosophy.
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With Big Data, Context is King 1 Jul 2013 Loyalty 360
Big Data allows us to connect with customers on a deeper, more meaningful level. It enables us to find connections and patterns from disparate data points.
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dunnhumby Buys Standard Analytics 18 Jun 2013 Research
dunnhumby said the acquisition would allow it to offer clients greater understanding of customer purchasing patterns and behaviours through Standard Analytics’ predictive sales modeling and real-time out of stock alerts.
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dunnhumby Acquires Standard Analytics LLC 18 Jun 2013 Yahoo! Finance
dunnhumby, the world’s leading customer science company, acquired Standard Analytics (SA) LLC, a pioneer of machine learning and advanced analytics focused on sales forecasting, to bolster the company’s existing algorithms portfolio. The Standard Analytics brand name will cease to exist, while its technology and key personnel will be absorbed by dunnhumby. Terms of the deal were not disclosed.
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'Unknown Unknowns' Are The Future Of Data Science 12 Jun 2013 Computing
"Unknown unknowns" are going to form a significant part of the "rosy" future for data science and data scientists, according to Giles Pavey, head of data science and innovation for dunnhumby, an analytics consultancy whose clients include the likes of Tesco, Coca-Cola and Unilever, some of the biggest companies in the world.
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dunnhumby's Lung Huang to Speak at OMMA RTB Europe in London 5 Jun 2013 MediaPost
Data is the fuel driving the new machine of automated, real-time buying and selling, but have these sources become as commoditized and indistinguishable as some of the inventory that swamps the online space?Lung Huang, VP of Digital Advertising at dunnhumby, will discuss this topic at the OMMA RTB Europe Conference in London, Tuesday 11 June.
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Business Can Be Personal With the Right Segmentation 31 May 2013 Loyalty 360
Companies have been segmenting their customers for years to deliver relevant products, offers and communications. Local stores may not have called it “segmentation,” but they knew who their best customers were and how to provide them with special recognition or offers based on individual preferences. That special attention to their customers and particularly their “best customer segment” reinforced the behavior of those customers so they would continue to frequent that particular store.
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Love the Ones Your With: The Importance of Loyal Customers 30 May 2013 GCI Magazine
Creating a connection with consumers has always been an objective for leading beauty brands. Today, new paths to reach this goal are emerging as marketers are increasingly able to access consumer/customer data, a valuable data set that goes beyond financial metrics to provide a longitudinal view into a consumer’s shopping basket and behavior.
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How To Transcend 'Above-The-Line' And 'Below-The-Line' Thinking 23 May 2013 AdExchanger
In Adexchanger, dunnhumby VP of Media Solutions, Greg Corso, describes how the proliferation of addressable media, including the emergence of measurable TV, targeted online advertising and traceable social-media activity, has strengthened the connections between marketers of different media disciplines.
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dunnhumby's Matt Keylock to speak at RampUp! May 30th 23 May 2013 RampUp!
Matt Keylock, Global Head of Data at dunnhumby, will be joining of panel of experts at RampUp! to discuss Big Data and it's impact on digital advertising, specifically online and offline attribution. RampUp! is an annual conference held in Mountain View, California that brings top executives from the industry's biggest players in ad technology to discuss data's impact on the landscape.
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Hacking Boston With Consumer-Data Firm dunnhumby 21 May 2013 Advertising Age
"Keep Calm and Continue Testing." The Harvard student's T-shirt tagline seemed to encapsulate the mood in the frigid room filled with data crunchers. It was just another drizzly Saturday in the MIT neighborhood of Kendall Square in Cambridge, Mass., where mostly young men gazed at their laptops, observing predictive models parsing data representing grocery-store purchases of things like DVDs and milk. It was just another hackathon.
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Tesco and dunnhumby Release Consumer Today Report 17 May 2013 dunnhumby
British consumer confidence crept up in the three months to the end of April, but the mood still remains changeable. This is the key finding of the second edition of The Consumer Today, a quarterly report from dunnhumby and Tesco.
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Digital conference to showcase region 8 May 2013 Cincinnati Enquirer
The D2 Cincinnati digital conference will be sponsored by consumer insights firm dunnhumbyUSA and the local chapter of the American Advertising Federation. It will be held on Sept. 11-12 at Horseshoe Casino Cincinnati and will replace the annual Digital Non Conference that ran for five years.
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dunnhumby Taps Crowdsourcing for NPDI 7 May 2013 Consumer Goods Technology
dunnhumby, a customer science company, will host a Big Data hackathon challenge May 11 in Boston, MA, in an effort to develop a predictive model for the success of new product launches at retail. For the challenge, participants will have access to a dataset developed from the company’s customer database of shopping behavior for 400 million households worldwide.
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Harnessing Big Data 28 Apr 2013 Path to Purchase Institute
"One of the risks associated with Big Data is its focus on what marketers could do and can do. What often gets lost is what we should do," says Matt Nitzberg, dunnhumby's executive vice president of communications and media. "You need to have a shopper-centric orientation and see to it that the shopper is excited and delighted to hear from you. That's really where the art meets the science."
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CIOs Cultivate Innovation By Building Applications 22 Apr 2013 The Wall Street Journal
Forced to do more with less, some CIOs are spurring in-house innovation labs, setting aside a portion of their staffing and budgets for trying new cloud services or building applications they hope will generate additional revenue for the company. These are activities some industry experts say all CIOs should work to achieve.
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Big Data: The Time For Talking Is Over 19 Apr 2013 AdExchanger
In our industry, the volume of data is growing by leaps and bounds, rushing forward with such momentum that, frankly, it scares everyone from the highest-level boardroom executives to junior analysts.
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From Big Data to Bigger Insights 18 Apr 2013 Loyalty 360
Big Data certainly deserves the media attention it’s getting. The more data you can collect, the easier it is to find out what motivates your shoppers. But it’s important for all of us to remember that Big Data isn’t an end in and of itself.
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Raley's Launches Consumer Advocacy Community 28 Mar 2013 The Wise Marketer
Raley's Family of Fine Stores, a privately held supermarket chain with a presence in Northern California and Nevada, has partnered with BzzAgent, the social marketing arm of dunnhumby, to develop a grocery retailer advocacy online platform.
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Raley's Encourages Online Consumer Advocacy 18 Mar 2013 Supermarket News
Raley’s here has partnered with Boston-based BzzAgent, the social marketing arm of dunnhumby, to develop what the chain calls the first online advocacy platform aimed at enhancing a grocery retailer’s new loyalty program.
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Raley's Grocery Chain Adds Social to the Loyalty Recipe 15 Mar 2013 Direct Marketing News
Loyalty programs can seem like the ultimate win-win situation for marketers and customers. While marketers obtain more customer data to enhance offers and targeting, customers redeem rewards for being faithful patrons. Adding social and content to loyalty programs can up the ante by driving advocacy, engagement, and reach.
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Please Track Me? 11 Mar 2013 AdExchanger
Fundamentally, people prefer to be treated personally. We like to be called by name at our favorite restaurant. A resort hotel’s excellence often is defined by the way it recalls the preferences of its repeat guests. How much better is it to return to that Starbucks barista who remembers how we take our coffee? But when businesses take that personal approach online, consumers often feel uneasy because they don’t understand the ways in which their data is being collected and used.
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Encouraging Influential Shoppers To Share Sparks Sales For Tesco 5 Mar 2013 Internet Retailer
When Tesco Plc last year launched its “Easy Home Bake” line of ready-to-bake cookies and cakes, the U.K.-based retailer wasn’t sure its customers would understand the concept of buying a pack of refrigerated dough that the consumer just has to cut and bake. “While it’s a familiar concept in the United States, there wasn’t anything else like it in the U.K.,” says Paul Duszynski, the retailer’s dairy customer manager.
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Many CIOs Mismanage Innovation 4 Mar 2013 Wall Street Journal CIO Journal
Yael Cosset, global CIO of retail data analysis company dunnhumby Ltd., will soon launch an improved system for assessing information from retail loyalty programs. Mr. Cosset told CIO Journal in an interview Friday that the goal of this program is to generate insight into which products are most appealing to certain demographic groups.
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dunnhumby: Time to Ditch the Demographic 11 Feb 2013 Advertising Age
To much of the marketing-services industry, dunnhumby may be an analytics firm with a funny-sounding name, but with "big data" on the rise, geeky is the new sexy in marketing. Nowhere is that more obvious than at dunnhumbyUSA's minimalist digs in downtown Cincinnati, within walking distance of its big clients: Kroger, Macy's and Procter & Gamble Co.
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dunnhumby: Time to Ditch the Demographic 11 Feb 2013 Advertising Age
To much of the marketing-services industry, dunnhumby may be an analytics firm with a funny-sounding name, but with "big data" on the rise, geeky is the new sexy in marketing. Nowhere is that more obvious than at dunnhumbyUSA's minimalist digs in downtown Cincinnati, within walking distance of its big clients: Kroger, Macy's and Procter & Gamble Co.
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Firm remakes retailers' knowledge of shoppers 1 Feb 2013 USA Today
Every day, employees at dunnhumbyUSA, a joint venture between The Kroger Co. and London-based dunnhumby Ltd., go through streams of loyalty card data looking for valuable insights to help Kroger, Macy's, Procter & Gamble and other clients better understand their customers.
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Construction starts on dunnhumbyUSA's $122M Ohio headquarters 1 Feb 2013 Bloomberg Businessweek
Construction began Thursday on a consumer-data company's new $122 million headquarters in the heart of downtown Cincinnati, a development being touted for deepening the city's ongoing transformation from a declining Rust Belt dinosaur to a region pulsing with new development and revitalization.
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Metro Personalizing All Shopper Interactions 1 Feb 2013 Supermarket News
Metro Inc. here, in partnership with dunnhumby Canada, is collecting a range of loyalty and digital data that is employed to “personalize every interaction we can with customers,” said Marc Giroux, chief marketing and communications officer, Metro, in a presentation at the National Retail Federation’s Annual Conference in mid-January.
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dunnhumby: Retailers' secret weapon 31 Jan 2013 Cincinnati Enquirer
Every day, employees at dunnhumbyUSA, a joint venture between The Kroger Co. and London-based dunnhumby Ltd., go through streams of loyalty card data looking for valuable insights to help Kroger, Macy’s, Procter & Gamble and other clients better understand their customers.
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The New Face of Shopper Loyalty [PDF] 24 Jan 2013 Perishables Buyer Magazine
In order to dig into some of the various factors
that drive shopper loyalty, Perishables Buyer spoke with Saundra Linn, senior vice president, client leadership at
dunnhumbyUSA. See page 8 for interview.
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Download our latest eBook: Putting the Person in Personalization 19 Jan 2013 dunnhumby Insight
As consumers gain more control over what to share and which businesses they choose to engage with, it’s now more important than ever to deliver a relevant and consistent experience. Retailers need to evolve and adopt a different go-to-market strategy, one that focuses on delivering to the individual. We call that personalization.
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Life at BzzAgent: Higher Headcount, Same Startup Attitude 17 Jan 2013 BostInno
Word-of-mouth social marketing company BzzAgent remembers their humble beginnings in 2001, “as a handful of ambitious nerds in a cramped office.” Yet, after being acquired by dunnhumby for $60 million back in 2011, they quickly grew and changes were naturally made–with the exception of one critical key.
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How Canadian grocer Metro caters to brand loyal customers 16 Jan 2013 Retail's Big Blog
To build and retain a loyal following, Metro, Inc., a leading Canadian grocery chain operating 830 retail locations across Ontario and Quebec, makes customer-centricity its mantra. The company, leveraging customer insights of its joint-venture partner dunnhumby, launched a customer-centric strategy that goes beyond a marketing campaign and into the fabric of the organization.
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dunnhumby COO and Metro CMO to present at NRF's Big Show 18 Dec 2012 National Retail Federation
Marc Giroux, Chief Marketing and Communications Officer will join Marc Fischli, COO, International Markets at dunnhumby session at the NRF's Retail's Big Show in January. The pair will discuss Metro's journey from loyalty program to personalization and how loyalty data can help achieve broader customer-centric aims across the business, including digital strategies, pricing, promotions and assortment. Hear more on Tuesday, January 15th at 3:15p.m.
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dunnhumby Launches BzzAgent Social Analytics Dashboard 13 Dec 2012 Advertising Age
When dunnhumby bought BzzAgent last year, it wasn't immediately obvious to the outside world what the synergy would be between a word-of-mouth marketing network and the analytics company behind loyalty programs at Kroger Co. and Macy's among others.
But with the official release of the analytics dashboard BzzAgent Pulse by dunnhumby, the strategy becomes a little clearer. The system, built on data combined from the two companies, slices and dices sales impact of buzz-marketing programs among the million registered BzzAgents in just about every imaginable way, in addition to providing detailed analysis of sales impact from BzzAgent or other marketing efforts.
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The Unstructured Data Challenge 12 Dec 2012 AdExchanger
Within an industry rapidly becoming obsessed with unstructured data, are we losing our focus? Unstructured data, data from customer emails, social media, video, and elsewhere that doesn’t fit into a relational database, has great potential to provide rich and powerful insight. However, in reality, few businesses are in a position to worry about harvesting and activating their unstructured data assets. Many companies are investing significant time and resources to investigate new technologies and the myriad of companies offering unstructured-based insights or targeting solutions. As companies race to solve these challenges, many are skipping an important step.
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Big Data in Action: Retail torn between loyalty and a bargain 11 Dec 2012 Financial Times
Kroger’s bet is that customers don’t want to be fickle flitters. They want trusted retailers that know them well enough to give them deals they like without the hassle.
That is where the big data comes in. Kroger began mining it after it set up a loyalty card programme in 2003 with Dunnhumby, a London-based data analytics group that helped create Tesco’s pioneering Clubcard and also works with Macy’s.
The US’s second biggest grocer with $90bn in annual sales, Kroger saw in the data that focusing discounts on the top-selling brands – where it was often willing to lose money to lure in new shoppers – was not the most effective strategy.
“Loss leaders were disproportionately going to customers that were not your best customers,” says Ted Sarosy, Kroger’s vice-president of loyalty.
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Mining Data to Keep Black Friday in the Black 27 Nov 2012 Wall Street Journal
dunnhumby crunches reams of customers data from loyalty programs and credit-card transactions to advise companies such as Macy's Inc. and Kroger Co. on tactics. After each Black Friday, dunnhumby analyzes its clients' sales data to see which items appealed most to frequent, high-value shoppers. It also looks at the average baskets of loyal customers over time to find themes. The goal is to pick doorbusters that will attract the customers who tend to spend more money over time.
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Making innovation happen: the CEO’s perspective – Philip Clarke speech 27 Nov 2012 International Supermarket News
The customer always was king. But thanks to digital technology, today’s customers are more powerful than ever, with not just more information and choice of goods and services to buy, but a choice of ways to shop at whatever time they like. The explosion of information has given customers more power, forcing companies to become more transparent and accountable to those they serve.
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Technology Making Retailers More Sophisticated 23 Nov 2012 Wall Street Journal
As the WSJ’s Dana Mattioli reports, many retailers are now trying to lure new, and possibly more loyal shoppers without offering discounts to the type of opportunistic consumers who will not reward aggressive merchants with future business. “Many retailers lose money on Black Friday,” said Stuart Aitken, chief executive of retail consultancy dunnhumbyUSA. “If you’re losing money, you better be gaining loyalty.”
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Tesco boosts digital skills 7 Nov 2012 Warc
Tesco, the retail giant, is aiming to enhance its digital capabilities across the globe, and thus reflect a "new era" for the industry defined by changing consumer habits. In a bid to tap this trend, Tesco bought dunnhumby, the marketing services firm, which today analyses data drawn from over 400m people in 28 nations, including that from the Clubcard loyalty scheme.
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The ideal retail assortment 29 Oct 2012 The Business Standard
Data from dunnhumby, the market research company part-owned by Tesco and behind the retailer’s Clubcard scheme, shows that 85 per cent of shoppers tend to buy a range of products within one category rather than being devoted to one brand. It’s no surprise that retailers are increasingly looking to data to figure out which of those SKUs are interchangeable — therefore removable — and which ones must be kept in.
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dunnhumby's Allen Mason: It’s Time to Embrace a New Breed of Digital Advertising 22 Oct 2012 Digital Non Conference
Advertising can have a profound impact on driving sales. But in this digital, data-driven, customer-centric, age of choice, what’s your definition of advertising? The concept isn’t necessarily elusive but it has become difficult to define with certainty and consistency. As new channels, new data and new opportunities to connect with consumers emerge in real-time, paid media is increasingly fragmented and the separation between earned and paid less clear.
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Treat dot-com as another format, says Tesco’s online marketing director 18 Oct 2012 Retail Times
Andrew Miles, online marketing director at Tesco said the retailer would draw on the skills of dunnhumby and Tesco teams to move this piece on and personalisation is going to be key in future.
“Loyalty in a digital world is very hard, because it is so easy to be disloyal,” said Miles. “Clubcard is as key to us online as in stores. It’s an opportunity to say ‘thank you’ and have a one to one relationship with the customer.”
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Macy's named DMA Marketer of the Year 17 Oct 2012 Target Marketing
Working with dunnhumbyUSA, Macy’s has employed advanced modeling and statistical techniques to segment and define its key customer groups, and to test and learn the best ways to interact with those core customers. Macy’s customer-centric direct marketing has leveraged a multichannel approach, including storewide mailings, category-focused mailings, emails and online display advertising.
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How Behavioral Data Gets Big 16 Oct 2012 AdExchanger
For businesses looking to better understand their consumers, behavioral data is a game-changer. Even before the recent big data explosion, behavioral data allowed us to understand if a household is an early adopter, values healthy ingredients, counts calories, buys on promotion (and if so, how and why), prefers digital promotions or buys outside the store, category or brand. In the next evolution, brands will know not only when the consumer buys outside the store, but also where they go, why, and the products they purchase.
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Smart Strategies for Local Marketing: Loyalty Programs 8 Oct 2012 Advertising Age
Loyal customers tell their friends about your brand, use
social media to broadcast their satisfaction and are usually
happy to provide feedback to make your brand even better.
In local marketing, loyalty is even more important. "Localization is one element of personalization. The ultimate
local strategy is to speak one-to-one with customers
and tailor offers to the individual,” said Matt Nitzberg,
EVP, Communications & Media, dunnhumbyUSA. That loyalty marketing goes beyond typical local efforts tailored
to ZIP code and even store-specific promotions because
it can reach each shopper directly by digital means. Nitzberg
said it’s a strategy that “starts with the customer and works
up, rather than by ZIP code or even by store and working
down.” See the full story on pages 18 to 20 in the AdAge Insights report.
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Big data: Understanding its value 18 Sep 2012 Retail Week
Matt Steell, Data Solutions Director at dunnhumby, believes that retailers must capitalise on Big Data opportunities now. He told Retail Gazette: “Big data is nothing new and, unless addressed, businesses won’t gain better insight and judgment into what they can do. Senior figures need to consider how to change their business through high performance analytics as with this data you can analyse things within seconds, not minutes or hours.”
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dunnhumby's Matt Keylock: Use Closed-Loop Data to Unlock Display Ad Effectiveness 29 Aug 2012 AdExchanger
Advertisers and agencies increasingly see the value of integrating online exposure and offline behavioral data to improve their digital strategies. Some are going a step further and leveraging those insights so that their databases and strategies become more sophisticated and granular over time. Since most forms of digital advertising can now be targeted and measured based on actual consumer behaviors, isn’t it time to redefine “success” in display advertising?
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Price is personal for grocers like Kroger 10 Aug 2012 New York Times
Kroger, the Cincinnati-based grocer, has long been sending its frequent customers specialized coupons with the help of dunnhumbyUSA. A Kroger spokesman, Keith Dailey, said that 70 percent of customers who received the coupon mailings redeemed at least one of the offers, a high response rate. Kroger has had 34 consecutive quarters of same-store sales growth, which both it and analysts attribute in large part to the coupon offers.
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KSS Retail Introduces Advisory Services Program 27 Jul 2012 Convenience Store News
KSS Retail, a dunnhumby company, has developed a tiered Advisory Services program to enhance its existing service platform. Under the program, the company will provide specialized, one-on-one, senior-level consultation with the goal of optimizing its retail customers' investments and achieve key strategic objectives.
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Free whitepaper: "Customer Loyalty to Social Advocacy" 26 Jun 2012 dunnhumby
New research from dunnhumby and BzzAgent highlights how shopper insights can bring a new level of effectiveness to social marketing programs. By targeting known customers through their purchase history and identifying those active and influential in social media, brands can encourage greater levels of advocacy and generate a substantial and long-sustaining lift in sales.
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What can social media tell you about grocery shoppers? 22 Jun 2012 Retailing Today
You can learn a lot by monitoring consumer conversations in social media. It can predict political elections, the Oscars and even the next reality show winner. If you are a brand marketer, social media can also be a real-time predictor of your new product’s success.
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New Study Shows Sustainable Benefits of Household-Level Shopper Data 18 Jun 2012 Progressive Grocer Store Brands
A new study from dunnhumby and BzzAgent found that brand advocacy programs targeting consumers based on their previous purchasing behavior generates higher in-store sales lifts with sustainability than campaigns using demographic or social scoring data alone. According to the two companies, the study found that campaigns leveraging household-level shopper data to target known customers online generated an average sales lift of 8 percent for brands.
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Bob Welch of dunnhumby: Promotions can grow more effective and relevant overtime 14 Jun 2012 MediaPost
Promotions can be a powerful tool to relevantly reward shoppers and drive long-term brand loyalty, but many businesses lack a strategy to deliver the right promotions to the right shoppers. Just assuming a “shopper-centric” position will not ensure long-term success. It takes a disciplined approach to change the way promotions are evaluated, planned and measured. Shopper-based promotional planning requires a four-step cyclical process.
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Research from dunnhumby & BzzAgent shows importance of leveraging loyal customers for social marketing success 13 Jun 2012 Business Wire
A groundbreaking study from dunnhumby and BzzAgent found that brand advocacy programs targeting consumers based on their previous purchasing behavior generates higher in-store sales lifts with sustainability than campaigns using demographic or social scoring data alone. The study found that campaigns leveraging household-level shopper data to target known customers online generated an average sales lift of 8% for brands. This represents an increase of 19% over previous studies using demographics and store-level analysis. Further, those sales lifts sustained at an average of 4% even six months after the campaign ended, thanks to the residual social discussions and the lasting impact of personal recommendations.
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dunnhumby and BzzAgent to Present Social Advocacy Research at ARF's Audience Measurement 7.0 7 Jun 2012 Advertising Research Foundation
dunnhumby and BzzAgent will present their first joint research initiative, Loyalty to Advocacy: How Offline Insights Drive Social ROI, on Tuesday, June 12th at the Advertising Research Foundation's Audience Measurement Conference.
Matthew Keylock of dunnhumby and Malcolm Faulds of BzzAgent will discuss how shopper insights can be leveraged to build advocacy with loyal customers in social media and measure the impact.
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Big Data Requires Complex Analysis and the Right Segmentation Strategy 8 May 2012 Advertising Age
Businesses have been segmenting customers for years, but the era of Big Data is making it more essential -- and complicated -- than ever. The Big Data challenge is not simply a race to accumulate information; it is a race to understand customers more intimately, and to act on that knowledge.
Segmentation is a foundational element of understanding customers. In its simplest form, customers are grouped based on similar characteristics. As the data improve (demographic, attitudinal and behavioral), the approaches to segmentation become more sophisticated. Yet many businesses suffer from a kind of segmentation paralysis.
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Brick-and-mortar's inherent advantage: In-store relevance 4 May 2012 Retail Customer Experience
Brick-and-mortar retailers can't compete directly with online-only giants and their endless selection or low prices. They need to come to terms with a new retail game, one in which the customer determines the rules of engagement. Matching online prices or bulking up product SKUs will be not enough to keep pace with a growing Internet retail population.
Smart retailers are working toward a vision in which every customer feels that their individual preferences, wants and needs are a priority from the minute they walk into the store. Smart retailers are leveraging their natural resources by engaging store associates, surprising and delighting customers through "real" experiences and learning which tactics resonate on a store-level. Instead of losing relevance with customers by preventing them from using the tools that make their experience more rewarding, brick-and-mortar retailers should focus on their inherent advantage -- the ability to be locally and individually relevant through the products they sell, how they sell them and the experience of buying them.
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Customer-centric approach transforms Macy's bottom line 4 Apr 2012 Direct Marketing News
At the center of all of these marketing efforts, Macy's puts particular focus on gathering data and learning about its customers. Macy's boasts a customer database of more than 30 million households, many of which have been shopping with Macy's for years. This allows for an exceptional level of tailoring of the company's messages. During the National Retail Federation's Big Show in mid-January of this year, Macy's Sachse described how the company personalized its materials to the point that it might send out 500,000 unique versions of a single direct mail catalog.
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TRA and dunnhumby Study Measures Impact of In-Store Marketing Tactics with Television Advertising Using Single-Source, Household Level Data 27 Mar 2012 Market Watch
TRA, Inc., a leading media and market research company that helps companies increase TV advertising effectiveness and influence product sales by matching anonymous television tuning data with consumer purchasing behavior data, and dunnhumbyUSA, a global leader in building brand value for consumer goods and retail companies, today released the results of a study that demonstrates a methodology for optimizing the mix of television advertising and in-store marketing using single-source, household level data. The groundbreaking TRA/dunnhumbyUSA research was presented Monday, March 26th at the Advertising Research Foundation’s (ARF) Re:think Conference in New York.
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What Does It Mean to Put Customers First? 19 Mar 2012 iMedia Connection
True customer-first marketing requires a different approach. Matt Nitzberg, EVP of Communications and Media at dunhumby, discussed this at the Promotional Marketing Association’s GameChanger Conference in Chicago last week. He said that marketing’s got a big problem right now. There’s just way too much of it coming at consumers and it’s pushing good customers away.
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dunnhumby-designed Tesco web portal aids promotions 12 Mar 2012 Retail Week
Tesco is to share like-for-like product sales data with suppliers
through a web portal that will enable it to plan promotions
more efficiently. The system called Promotions Workbench, created by
dunnhumby – which designed and runs the retailer’s Clubcard
loyalty programme – launched last week and was piloted with
Coca Cola beforehand.
Tesco commercial director John Scouler said: “Better Tesco web portal aids promotions understanding of promotions means that we can better serve our customers. I want to work towards targeted and focused promotions and Promotions Workbench can help us do that.”
The Promotions Workbench system allows suppliers to look at the impact promotions have on sales using real time data, allowing them and Tesco to create speedier, targeted bogof and multi-buy offers in-store. It ensures both Tesco and its suppliers use the same metrics, including reporting periods. The system formalises Tesco’s
information sharing which had previously been done on an “ad hoc” basis. dunnhumby head of Tesco markets Mark Hinds said the initiative will help the grocer make “key business decisions”. Tesco is reviewing its ranges in-store as it targets private label growth.
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BzzAgent: Your social-measurement strategy can be exceptional 8 Mar 2012 Advertising Age
Your social-measurement strategy can be exceptional, not an exception to the rule. Trusted measurement companies such as dunnhumby and others are applying the same sophisticated analysis to social that is being used on all other media investments. Not only does this prove you can measure the business impact of social marketing in financial terms, it proves that when it's done right, social can be a very profitable sales channel. And that's something that will make even the most hardened CFO smile.
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dunnhumby's Rob Bauder: Big Data's impact on customer loyalty 7 Mar 2012 Retail Customer Experience
Through loyalty card data, digital solutions and other sources, companies can see the customer continuum of purchasing day-to-day, week-to-week, month-to-month. They can understand how varying types (segments) of customers respond differently to changes in product assortment, pricing, promotion and in- and out-of-store marketing communications. The size, granularity and continuous view of individual customers have enabled both brands and retailers to see and begin to understand what "true" customer loyalty is.
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Optimizing In-Store and Television ROI: Interview with dunnhumby & TRA 10 Feb 2012 Advertising Research Foundation
Each year at the ARF Annual Convention, we are proud to give the stage to groundbreaking research. This year, attendees will have the chance to learn the results of a massive study from TRA and dunnhumbyUSA that attempts to redefine how we think about marketing tactics and brand sales. We spoke with Matthew Keylock of dunnhumbyUSA and Bill Harvey of TRA about their work.
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BzzAgent running ‘real-time’ feedback for Kroger store brands 10 Feb 2012 Business Courier
Thanks to BzzAgent, a subsidiary of London-based dunnhumby Ltd., Kroger is now getting intimate, honest feedback on its store brand products from shoppers in real time. Boston-based BzzAgent, a 65-employee word-of-mouth marketing agency, is working on five campaigns for Cincinnati-based Kroger, the nation’s largest traditional grocer, with more than 2,400 stores.
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Brand Websites Create Retail Store Buyers 8 Feb 2012 MediaPost
According to a new Accenture/comScore/dunnhumbyUSA research study, highlighting the potential for brand websites to become key drivers in building customer loyalty and preference for CPG brands, visitors to CPG brand websites spend 37% more than non-visitors on the brand in retail stores. And, brand website visitors are heavier buyers within a brand’s product category, spending 53% more than non-visitors on the category in retail stores.
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Accenture, comScore, and dunnhumbyUSA Study Shows Direct Correlation Between CPG Brand Website Usage and In-Store Purchase Behavior 30 Jan 2012 MarketWatch
A groundbreaking study from Accenture, comScore, Inc., and dunnhumbyUSA aimed at helping consumer packaged goods (CPG) marketers better understand the link between consumers' usage of brand websites and their in-store brand buying behavior found that visitors to CPG brand websites buy 37% more in retail stores than non-visitors to the brand site. The study, Are Your CPG Brands Maximizing the Return on Your Digital Investment?, also concluded, that to maximize impact, website content needs to be updated regularly and contain brand value messaging that both engages visitors while also providing compelling reasons for them to purchase the brand at retail.
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Retailers cracking the code on consumers 18 Jan 2012 MarketWatch
With consumers increasingly fickle, armed with their smartphones to price comparison shop and worried about the economy, retailers are scrambling to find that irresistible sales pitch. “Customers want to know you care about them,” said consultancy dunnhumbyUSA Chief Executive Stuart Aitken, adding it takes 12 to 20 new customers to make up for the loss of one loyal customer. “Communicating relevant messages in the right channel is important.”
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Macy's CMO shares loyalty insights at NRF Big Show 18 Jan 2012 Direct Marketing News
Seven out of 10 Americans visit a Macy's store or its website at least once a year. That's 70% of all Americans — a loyal base of customers that was just crying out to be capitalized upon, said Macy's CMO Peter Sachse, in a session at the National Retail Federation's Big Show on Jan. 16. Sachse detailed for the first time some of the specifics of its collaboration with dunnhumbyUSA on MyMacy's, an initiative that he said has increased both sales and earnings.
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No More Average 32-Year-Old Woman, but Market Myth Persists 3 Jan 2012 Advertising Age
Most marketers accept the idea that personalization is the future of brand-consumer communications. But realizing that vision requires a fundamental change in how marketers think about their consumers and how they measure success. Milen Mahadevan of dunnhumbyUSA discusses how marketers can start by dispelling the myth of the average shopper and moving beyond demographics to understand consumers through their behaviors.
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dunnhumby Moves Key Executive Paul Hunter to BzzAgent's Boston Office 13 Dec 2011 Yahoo! Finance
BzzAgent, the social marketing arm of dunnhumby, today announced Paul Hunter as COO. Hunter previously served on dunnhumby's executive team as CIO and helped establish dunnhumbyUSA. As COO, he is charged with integrating the dunnhumby operating model with BzzAgent's business. Hunter will report to BzzAgent's CEO Dave Balter and be located in the Boston office.
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dunnhumby's Matt Keylock: Five ways digital marketing can improve customer loyalty 5 Dec 2011 Retail Customer Experience
Digital is clearly delivering value to both people and businesses and dramatically remaking the way in which we understand how the two connect. For businesses to continue to win, they need to understand their customers across channels and respond to their needs better than their competitors. This requires a loyalty philosophy — to think about the customer first and act on these needs — and for many businesses it should also increase the importance of a loyalty program as the glue between new digital areas and the offline world.
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Three Keys to Making Customer Loyalty An Enterprise-Wide Philosophy 14 Nov 2011 Shopper Technology Institute
“You’ve got to be hungry for that success as an organization, but you also have to be aligned and you have to make sure that what gets executed across the business is consistent. How you do that within a big organization is a really big challenge,” said Matthew Keylock, senior vice president, client solutions, dunnhumby USA.
Keylock spoke on “Improving the Customer Connection along the Path to Re-Purchase” at this month’s LEAD Marketing Conference in Chicago. LEAD, produced by the Shopper Technology Institute, stands for Loyalty, Engagement, Analytics and Digital.
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dunnhumby Helps Kroger Stay Focused on Best Customers 9 Nov 2011 Shopper Marketing Magazine
Retailers must have a customer-centric philosophy that aligns across its retail and manufacturing businesses, including supply chain, in order to maximize the effectiveness of its loyalty programs, says Matthew Keylock, senior vice president at Cincinnati-based dunnhumbyUSA.
That philosophy, which Keylock says is often overlooked, has enabled Kroger Co., a dunnhumby client, to achieve more than 30 consecutive quarters of same-store growth. Kroger's sales have grown from $51 billion to $80 billion in seven years, with 95% of that increase coming from its existing customers.
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dunnhumby's Bob Welch: quit discounting, start rewarding 3 Nov 2011 Retail Customer Experience
As consumers increasingly search for value throughout the shopping experience, both retailers and brands are relying more on promotions as a strategy to achieve sales gains, drive shelf performance and attract new buyers.
For shoppers, discounts are everywhere -- on Facebook, daily deal websites, in loyalty mailers and at shelf. Coupon clipping became a popular pastime in the United States as coupon redemption rates skyrocketed during the recent economic recession, reaching record levels from 2007-2010. Thirty to 50 percent of products are sold on discount across major retailers, and promotions typically represent 15-30 percent of manufacturers' annual revenues, making this area their second-largest cost item.
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Tesco's Clubcard is one of most important algorithms in use today 1 Nov 2011 The Irish Times
From the books you buy online to the Club points you accumulate, algorithims drive modern commerce – thanks to smart minds that once cracked the Stealth’s secrets. With thousands of outlets and millions of customers, deciding what to stock in a Tesco store is a delicate science.
Tesco utilises the skills of data company Dunnhumby, which has created a “Rolling Ball” algorithm around the chain’s ClubCard system.
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Beyond a loyalty program: Using loyalty data to create a unified strategy 14 Sep 2011 Retail Customer Experience
Too often companies create loyalty programs as a one-off tactic, rather than embedding loyalty as part of a holistic approach to the business. As a result, the loyalty program becomes one more silo in the business, creating a disjointed experience for the customer and a missed opportunity for the business. Kathy Grigg, vice president, Client Solutions at dunnhumbyUSA, discusses how retailers can leverage customer loyalty data to create a unified, customer-driven strategy across the entire organization.
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dunnhumby and BzzAgent discuss the future of customer loyalty online 14 Sep 2011 Cincinnati Enquirer
While some companies market online, they haven't necessarily studied the most effective ways of doing so, says Matthew Keylock, senior vice president of new business development and partnerships at dunnhumbyUSA. dunnhumby and BzzAgent hope to understand which forms of online marketing translate to more loyal customers - and sales growth.
"Consumers are increasingly in control, and the more you send them junk or things not relevant to them, the more negative an impact you have," Keylock says.
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dunnhumby's Lisa Kinney on "The future of product innovation for retailers" 13 Sep 2011 Retail Customer Experience
The future holds good news for retailers both large and small: the product innovation game is changing. Tracking new product innovation from its development to eventual launch, there are now resources available that have the potential to change this entire process and evaluate its impact more precisely. Most retail executives and their manufacturer vendors would agree that until now there has been little emphasis or new solutions that help both parties achieve long-term innovation sustainability.
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Create customer engagement through relevant assortment 1 Jun 2011 Retail Customer Experience
Today's retailer must deliver a relevant and personalized shopping experience. A customer-first product assortment can often serve as the foundational element of that experience, driven largely by a deliberate and strategic collection of offerings. Moving away from the traditional assortment strategy: "We have something for everyone," today's strategy should tell a different story: "We understand what you need."
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dunnhumby Ltd. to Acquire Social Marketing Company BzzAgent 23 May 2011 Business Wire
dunnhumby Ltd., a global leader in building brand value for consumer goods and retail companies, today announced that it has reached an agreement to acquire Boston-based social marketing company BzzAgent, Inc. The acquisition is a marriage of one of the leaders in shopper marketing with a social marketing pioneer.
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Matthew Keylock Joins RetailWire's BrainTrust Panel 28 Mar 2011 Retail Wire
Matthew Keylock, SVP, New Business Development and Partnerships at dunnhumbyUSA, has joined a prestigious list of experts on RetailWire's BrainTrust. The BrainTrust panel of experts volunteer to lend their point of view on trends and news within the retail space, also lending advice on programs and policies as needed. Users can subscribe to Matt Keylock's comments via his BrainTrust profile.
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The added value of good information 8 Mar 2011 Financial Times
Long before focus groups or marketing surveys or loyalty programmes, businesses knew their customers because they saw them face to face.
The corner shop owner knew who liked a particular brand of jam and kept it in stock for them. He knew when people tended to come in and kept his shop open to accommodate them.
Stuart Aitken, the chief executive of dunnhumbyUSA, a leading force in the growing field of data analytics, says he keeps this vision in mind as he uses the latest technology to provide companies with insights about their customers. “This is back to basics,” he says. “What we’re seeing is that businesses have driven out costs, they’ve got the scale in their operations, but they’ve forgotten who their customer is. What we do is allow businesses to reconnect with their customers, to become the corner store on a large scale.”
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Simon Hay becomess dunnhumby's new Chief Executive 1 Mar 2011 dunnhumby
Simon Hay today takes up his new role as Chief Executive of dunnhumby Ltd. He follows in the footsteps of the founders Edwina Dunn and Clive Humby, who step down from their respective roles as Chief Executive and Chairman. It marks the first change at the head of dunnhumby Ltd since it was founded in 1989, in which time it has grown from a two person company to one employing more than 1500 people working in 25 countries all over the world.
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Seven Requirements for Becoming Customer-Centric 28 Jul 2010 Retail Customer Experience
Although many retailers are trying to embed a customer orientation into their organization’s decision-making and culture, most are struggling to make real progress. dunnhumby’s global experience in helping to transform large, complex organizations has helped define the seven requirements for customer-centric transformation. Executive Vice President, Matt Nitzberg describes the success factors for transforming a company into a high-performing, customer-driven organization.
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Retail's common language 15 Apr 2010 Marketing Week
Clive Humby, co-founder of dunnhumby looks at the language of customer data and how it affects not only the store, but relationships between businesses.
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Re-thinking Customer Loyalty 30 Mar 2010 Business and Finance
Staying relevant to customers is one of the biggest challenges companies have today. The definition of customer loyalty needs to be radically re-thought, writes dunnhumby Ireland's Etain Seymour.
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the truth of behaviour 18 Mar 2010 Marketing Week
In the third instalment of a series of retail marketing articles, Clive Humby, co-founder of dunnhumby, discusses how retail businesses should link up behavioural data and customer attitudes.
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Sunday Times Best Companies to Work For 8 Mar 2010 The Sunday Times
dunnhumby is placed 57th in the Sunday Times Best Company to Work For Top 100 rankings:
Rewards are the name of the game at Dunnhumby, the company behind the Tesco Clubcard. The London-based firm gives staff a generous pay and benefits package, a raft of development opportunities and a sense of pride and excitement about their work
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International differences 3 Mar 2010 Marketing Week
In the second of a series of articles, Clive Humby, co-founder of dunnhumby, talks about overcoming international differences in retail marketing.
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dunnhumby acquires KSS Retail 6 Jan 2010 Supermarket News
International marketing consultancy dunnhumby, known for partnering with — and enhancing the loyalty marketing programs used by — Tesco and Kroger, announced that it has acquired price optimization provider KSS Retail.
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Tesco at the top of its game 14 Dec 2009 London Evening Standard
A new book by Martin Hayward (Any Colour You Like, As Long As It's Any Colour You Like) of Dunnhumby, the company that brought the ground-breaking scheme to Tesco in 1994, sheds light on the card's brilliance. Take Tesco's World Foods range. Examining sales data from its cardholders in a town with a high proportion of ethnic minorities showed that shoppers were buying large sacks of rice, canisters of oil and loose bunches of herbs. The result was World Foods.
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Loyalty cards: The two-way street of loyalty 11 Dec 2009 Retail Week
A month ago Asda chief operating officer Andy Clarke caused a stir in Retail Week by saying there was no place for loyalty cards in retail. Here, in an extract from his new book, Martin Hayward of Dunnhumby, the company behind Tesco’s successful Clubcard, explains why he believes customer insight programmes are vital.
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Metro forms Joint-Venture with dunnhumby 19 Nov 2009 Supermarket News
Canadian retailer Metro here said yesterday it has formed a joint venture with Dunnhumby, the United Kingdom-based marketing organization, to improve consumer loyalty through development and implementation of more customer-centric strategies.
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Budget shift towards buying habits 1 Jul 2009 The Sydney Morning Herald
The company behind the world's most successful loyalty card scheme, Tesco's Clubcard, is predicting that within a decade half the global marketing budgets will be spent on ads directed at individuals based on their purchasing habits
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dunnhumbyUSA begins downtown HQ project 9 Mar 2009 Cincinnati Business Journal
dunnhumbyUSA CEO Simon Hay jumped into a backhoe on Monday morning and started tearing down a city maintenance building on John Street. The duties were part of a "construction commencement" ceremony at the company's future headquarters site at West Third Street and Central Avenue downtown.
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Clubcard "brains" ready for the recession 5 Feb 2009 Real Business
Edwina Dunn is the woman you need to speak to if you want to get to know your customers better. She and husband Clive Humby started dunnhumby in 1989, a customer relationship specialist that helped Tesco develop its Clubcard.
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Britain's top 100 Entrepreneurs 2009: Recession Resisters 1 Jan 2009 Management Today
When the going gets tough, the tough get going. Here's our pick of the entrepreneurs most likely to do well as the economic climate worsens =21. EDWINA DUNN & CLIVE HUMBY - DUNNHUMBY Most people have never heard of Edwina Dunn, but if you shop at Tesco she has heard of you.
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Data Gives Kroger An Edge 14 Oct 2008 Supermarket News
Among the keys to Kroger Co.'s success has been its expertise at data analytics. The company formed a joint venture with British data-analysis firm dunnhumby in 2003, called dunnhumbyUSA, which uses Kroger's loyalty-card data to help Kroger segment its stores to meet the needs of various.
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Getting Inside the Customer's Mind 11 Sep 2008 Business Week
Recession-hit retailers are turning to dunnhumby, a master at divining the behavior of shoppers by Burt Helm Jack Black Like most U.S. retailers, Macy's (M) is battling recessionary forces.
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dunnhumby to check out Macy's 14 Aug 2008 Daily Telegraph
dunnhumby, the consumer insight company majority-owned by Tesco, has signed a deal with Macy's, the large US retailer, to analyse its sales data with a view to increasing turnover and customer loyalty at the department store chain.
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Macy's to develop customer segmentation models 13 Aug 2008 DMNews.com
Macy's Inc. has signed an agreement with consumer insight firm dunnhumbyUSA to analyze Macy's customer sales data, develop customer segmentation models and work with Macy's to apply the learnings to accelerate future sales growth.
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dunnhumby forms global manufacturing practice 11 Aug 2008 Cincinnati Business Journal
Branding firm dunnhumby will take its manufacturing practice global, allowing it to expand its footprint, the company said Monday. The practice, which will include manufacturing clients in existing markets, is expected to have more than $175 million in revenues this year, according to a news release.
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dunnhumbyUSA Establishes Chicago Office 7 Jul 2008 PR Newswire
Cincinnati-based Company Continues Expansion Plan; Grows Atlanta Office CINCINNATI,dunnhumbyUSA, an international leader in building sales and brand value for consumer goods and retail companies, has established a Chicago presence to better serve and expand business with existing...
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Retailers must adapt to weak economy 17 Jun 2008 Reuters US News
NEW YORK (Reuters) - Retailers have to adapt to the weakening economy to attract consumers who are struggling with soaring costs for food and fuel, consultants with dunnhumby said on Tuesday.
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dunnhumby prospers abroad 16 Jun 2008 Telegraph
Profits at dunnhumby, the marketing firm behind Tesco's Clubcard, trebled last year as the group expanded overseas, developing loyalty schemes for the French retail group Casino and US supermarket chain Kroger.
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dunnhumby has heaven in a hand basket 5 Jun 2008 Irish Independent
If knowledge is power then dunnhumby founder Clive Humby is a very powerful man indeed. Every year, the Londoner's data mining firm peers into a mind-boggling 100 million shopping baskets.
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Best Buy plans its global strategy 12 May 2008 Financial Times
Brad Anderson, the 58-year-old chief executive of Best Buy, says the leading US consumer electronics retailer has been "extraordinarily concerned" about the risks of rapid international expansion.
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Tesco extends Clubcard around the world 12 Apr 2008 The Sunday Times
Tesco is to monitor and record the shopping habits of more than 60 million customers around the world in an unprecedented deal with the "Big Brother" company behind its Clubcard loyalty card scheme.
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Misplacing loyalty 20 Mar 2008 Marketing Week
Turning an occasional shopper into a regular customer is one of the toughest battles in consumer marketing. Outside an elite of favoured brands, fierce competition makes it a struggle to keep customers coming back for more.
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The information superhighway 7 Feb 2008 Marketing Week
When a scarce resource suddenly becomes plentiful, the repercussions can be enormous. Take, for example, the over-supply of cheap-and-easy calories in modern consumer economies and how this phenomenon is, quite literally, changing the shape of wealthy nations' citizens.
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Kroger's secret weapon 27 Nov 2007 CNN Money
dunnhumbyUSA's Simon Hay is seeking to duplicate his firm's success in the U.K. Kroger has taken a page from the book of the U.K.'s largest retailer, and now micro-targets its customers.
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dunnhumbyUSA Reports Rapid Growth 5 Nov 2007 PR Newswire
Company Experiencing 40% Growth Rate & 50% Increase In Office Space At 3rd St. Headquarters CINCINNATI. dunnhumbyUSA, an international leader in customer-centric marketing for leading consumer packaged goods and retail companies, celebrates its fourth year, the Company is...
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Courier names "Fast 55" companies 18 Oct 2007 Cincinnati Business Journal
The fastest-growing companies in the Tri-State will be honored by the Business Courier and presenting sponsor Ulmer & Berne LLP, at a December luncheon.
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Consumer detectives 13 Aug 2007 Cincinnati Business Journal
dunnhumbyUSA knows that people are a series of contradictions. A person might fill a grocery cart with fresh foods and organics but grab a donut and a 500-calorie latte on his way out of the store.
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Tesco Resuscitates Instore TV 8 Aug 2007 World Advertising Research Center
Tesco, the UK's dominant supermarket brand, has enjoyed significantly less success with its instore TV programme than it has with showing a clean pair of heels to Wal-Mart and other rivals.
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100 dunnhumby 14 Mar 2007 Sunday Times
dunnhumby may not carry the same brand name recognition as Tesco, but the marketing firm is credited with catapulting the supermarket giant from being merely hugely successful to stratospherically so, thanks to its work on the Tesco Clubcard loyalty scheme.
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Sunday Times Best Companies to Work For: dunnhumby 11 Mar 2007 The Sunday Times
dunnhumby may not carry the same brand name recognition as Tesco, but the marketing firm is credited with catapulting the supermarket giant from being merely hugely successful to stratospherically so, thanks to its work on the Tesco Clubcard loyalty scheme.
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dunnhumby profits soar on Clubcard 4 Jan 2007 Telegraph - Money
dunnhumby, the marketing firm behind Tesco's Clubcard, saw profits and sales grow by more than 50pc last year. The company, founded by husband and wife team Clive Humby and Edwina Dunn, saw turnover rise 53pc to £61.
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' Greater Cincinnati's Best Places to Work' dunnhumby named 10 Nov 2006 Cincinnati Business Journal
Four companies were named Thursday, from 16 finalists and more than 130 nominated companies, as Greater Cincinnati's best places to work. Receiving their awards before a luncheon audience of nearly 500 at the Northern Kentucky Convention Center were the Castleton Group, Cincinnati Airport Marriott,...
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notizie da dunnhumby
dunnhumby hires new VP Business Development to lead continued growth with retail partners 9 Aug 2012
dunnhumby hires new Executive VP to lead global partner business 22 Jun 2012
2012 Great Place To Work UK Awards 25 May 2012
dunnhumby welcomes its fourth cohort of graduates 13 Jun 2011
dunnhumbyUSA ranks No. 1 among mid-sized companies in Greater Cincinnati 28 Jun 2010
dunnhumby welcomes its third cohort of graduates 15 Jun 2010
dunnhumby acquires KSS Retail 4 Jan 2010
dunnhumbyUSA's headquarters moving 7 Aug 2009
Putting the Shopper in your Shopper Marketing Strategy 17 Jun 2009
dunnhumby India welcomes the 2009 graduates!! 15 Jun 2009
Strategia customer centric per Gruppo Pam TRATTO DA: MARK UP Anno XV – n 172 Novembre 2008 1 Nov 2008
Il 50° del Gruppo Pam TRATTO DA: Scenario Grande Distribuz. Ass. 2008 di MARK UP 1 Nov 2008
La strategia di Tesco TRATTO DA: Scenario Grande Distribuz. Ass. 2008 di MARK UP 1 Nov 2008
IIIT-Hyderabad students vote dunnhumby India among Top 20 most preferred graduate employers 27 Oct 2008
dunnhumby launches global manufacturer practice to drive clients' growth 11 Aug 2008
dunnhumby appoints new partner for Tesco Screens 25 Apr 2008
dunnhumby ranked one of UK's best companies to work for second year running 12 Mar 2008
Blind businessman wins the first ever Stelios Disabled Entrepreneur award 30 Nov 2007
dunnhumby appoints new group head of information security 22 May 2007
Markku Koppinen joins dunnhumby as Group COO 30 Mar 2007
Not so much cigarettes and alcohol more a case of soft drinks and mags 16 Feb 2006
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