22 December 2017
New study demonstrates just how important heavy buyers are for your brand.
Customers build up purchasing habits (brand preference) as soon as they buy a branded product, but considered over a short time period many customers may appear not to be loyal, only shopping a brand occasionally. However, over the longer term “heavy” brand shoppers become increasingly important, responsible for up to 80% of a brand’s sales. As many brands spend large sums investing in mass marketing, attempting to reach as many potential customers as possible, this study demonstrates there is competitive advantage to be had from identifying and regularly communicating with a brand’s best customers.
Download the report for full detail of the findings - summary below: