Webinar On Demand: The Evolution of Customer Science in Category Management

Webinar On Demand: The Evolution of Customer Science in Category Management

1 September 2017

Webinar for Retailers and CPGs:

Customer science has certainly evolved since its introduction in the mid-1990’s. Learn what to apply today, as well as what the future holds, from the company that originally founded and perfected the scientific methodologies for understanding and delighting customers, and transformed an industry along the way.

Watch the webinar recording and get the answers to key questions such as:

  • What does a customer science led approach look like in category managment? 
  • What has changed with consumers over the years and how can I use this to my advantage?
  • What results have other companies acheived by putting customers at the center of their business?

This was co-hosted by the Content Management Association and dunnhumby's David Ciancio

About David Ciancio, Senior Customer Strategist

Recognized by Advertising Age as one of the ‘Top 50 Marketers’ (2008), David brings nearly 50 years of retailing experience as an operator, marketer, and strategist. He helps dunnhumby clients around the world grow their sales and customer loyalty through customer-led organizational change management and creating better customer experiences.

Beginning in 1996, he created one of the first supermarket loyalty card programs in the U.S. for Kroger, and led their innovative loyalty approach that today engages more than 50 million households. His visionary, customer-led, organic ideas and Customer First leadership contributed to Kroger’s remarkable 53 consecutive quarters of positive identical sales growth.

David also serves as a Board Director on several of dunnhumby’s joint venture partnerships, including dh Canada (Metro), and dh Norway (Coop Norge).




Global Head of Grocery

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