Direct Marketing

Direct Marketing

Direct Marketing

Response driven marketing for optimal ROI

 
 

What is it

Download Brochure  

Capitalise on the true potential of direct marketing with data-driven, personalised, and persuasive promotions.

Our approach to Direct Marketing uses world-leading data science to help you and your advertising partners identify high-intent audiences and activate timely campaigns that run across print, digital and mobile. We combine personalised offers with pinpoint accuracy, enabling you to take a strategic approach to promotional campaigns.

Improve loyalty, and give advertising partners a compelling and effective way to reach Customers with our Direct Marketing solution.

 
Identify, target and reach Customers at scale
 
Increase spend with personalised messages and promotions
 
Measure in-store sales and optimise Return on Advertising Spend (ROAS)
 
Create and grow Direct Marketing advertising revenues
 

Questions we can help you answer

How do I create campaigns that engage with prospective, lapsed or lapsing Customers?
 
How can I deliver personalised promotions? 
 
 
 
How do I fund my Direct Marketing activity with a base of suppliers? 
 
 
How do I measure the results of each campaign across media channels? 
 
 
 

Key elements

dunnhumby supports the commercialisation of your Direct Marketing by bringing together the data science and measurement capabilities required to activate and track campaigns.
 

1 Target highly qualified prospects using Customer insight and audience selection tools
2 Provide effective fulfilment of campaigns by accessing media capabilities and experts in programming, personalisation, fulfilment and distribution
3 Activate campaigns with Direct Marketing solutions to encourage purchases, repeat shopping, or trial of new products
4 Demonstrate ROI and attribute sales with pre- and post-campaign period measurement
5 Sell and service CPGs and agencies with integrated sales and ad operations support
 

Results you can expect

Coop Norge – Leading Northern European Retailer
By applying strategic planning, personalisation science, end-to-end activation and measurement, dunnhumby helped Coop Norge to engage with their most important customers and drive more store visits:

  • 700,000 Customers targeted with 6 personalised ads
  • 45% Participation
  • 32% Redemption rates on offer
  • +2% Like-for-like sales uplift
  • 4:1 SCR (Sales Conversion Rate)

What is it

Download Brochure  

dunnhumby media’s Direct Marketing solution enables you to deliver highly personalised, data-led campaigns using first-party retail data.

Drawing on our world-class predictive and relevancy science, we can help you cut through the noise and reach your most valuable Customers with bespoke marketing campaigns that deliver against your most pressing aims and objectives.

We’ll also help you to understand your shoppers better, with metrics like coupon performance and sales uplift – as well as qualitative data collected through our Shopper ThoughtsTM panel – giving you the insights you need to make smarter buying decisions.

 
Target and extend reach with high purchase intent shoppers
 
Deliver highly personalised ads about products or offers
 
Generate loyalty uplift and retention with Direct Marketing that rewards Customers
 
Measure in-store sales and optimise Return on Advertising Spend (ROAS)
 

Questions we can help you answer

How can I increase brand awareness with my most important Customers?
 
How do I reach large numbers of potential Customers?  
 
 
How can I get better leads, increased sales and more margin? 
 
 
How do I reward my loyal Customers? 
  
 
 
 

Key elements

Data-led, measurable Direct Marketing campaigns to support your marketing objectives - from building loyalty to brand activation:
 

1 Align your brand objectives with retail trade goals to amplify your campaign results
2 Identify high-intent audiences using insight from onsite analytics, retail purchase and loyalty data
3 Execute campaigns with Direct Marketing solutions to encourage purchase, repeat shopping or trial of new products
4 Demonstrate ROI and attribute sales with pre- and post-campaign measurement
5 Deliver and continuously improve campaigns with the support of our dedicated Client Services team
 

Results you can expect

Coop Norge
By applying strategic planning, personalisation science, end-to-end activation and measurement, dunnhumby helped Coop Norge to engage with their most important customers and drive more store visits:

  • 700,000 customers targeted with 6 personalised ads
  • 45% Participation
  • 32% Redemption rates on offer
  • +2% Like-for-like sales uplift
  • 4:1 SCR (sales conversion rate)