Retail Essentials

Customer Knowledge Customer Engagement Category Optimisation Price & Promotion

Retail Essentials

Data analytics & intelligence to improve customer experience and deliver long-term growth


What is it

An intelligence and decision-making toolkit for retailers. Customer insight, operations and merchandising teams benefit from this solution, as it facilitates data analysis and interpretation to make informed decisions and deliver up to 5% like-for-like annualised sales growth.

Improve customer
knowledge &
Grow annual
sales &
Make data-

What questions can it help you answer

What are my customers buying? How do they behave? How can I use data to identify shopping trends and patterns?
How can I spot actionable insights fast? What is the impact of my decisions? How can I optimise return on investment?
What are my priority areas of investment? How can I create competitive advantage and gain market share?

Key elements

Retail Essentials is a unique suite of tools, operational processes, reporting and advisory services to fast-track your journey into the world of retail data analytics and intelligence.

1 Data-insight solution combining sales and customer data sources
2 Customer priority and opportunity quantification
3 Optimised price investment
on key selling items
4 Improved category performance via space, range and display
5 Structured promotion intelligence reporting to improve flyers and promotion plans
6 Customer relationship management and personalised marketing campaigns

What results can you expect

Check some of the most inspiring achievements and testimonials from dunnhumby clients.

Africa’s largest retailer with 1000+ stores serving 27 million customers has partnered with dunnhumby to deliver margin and revenue growth of +1.5%. Other results include:

+19% profitdriven by analysis of core product assortment
+4%front-page sales participation from marketing flyer optimisation
2-8% category sales uplifts by introducing a customer review process

With 30% market share and a member scheme covering 60% of Norwegian households, Coop Norge has worked with dunnhumby since 2010 achieving:

+24% salesand shelf improvements in 13 weeks, with customer insight on world foods
+8%more baskets +61% customers buying front-page items and +1% like-for-like growth with new promotional flyers

How we do it

A 4 step methodology (assessment, planning, deliverables and roll out) to improve your sales performance in just 6 weeks.