Global leader in customer data science caps off 25% annual growth in client acquisition globally with Australia and New Zealand expansion

Sydney, Australia, November 20, 2018 – World-leading customer data science company dunnhumby is accelerating its rapid success and international expansion, announcing the opening of an Australia and New Zealand presence.

CEO of customer data science company stresses importance of building revenue streams off first-party consumer data sets.

dunnhumby, compañía líder en ciencia de datos de clientes, hace público un estudio en el que analiza los factores que intervienen en la percepción del precio de los clientes

Barcelona, 7 de noviembre de 2018.  Para los consumidores españoles la relación calidad-precio es el principal factor que determina en qué retailer realizan sus compras. Así, un 87% de los consumidores considera este aspecto muy o bastante importante, seguido de la frescura de sus productos, con un 84% y de los precios, con un 83%.

Having conquered the loyalty sector, dunnhumby is putting its focus on enabling retailers and brands alike to better personalise their offerings for consumers. dunnhumby CEO Guillaume Bacuvier talks to ESM.

dunnhumby study unveils the top 10 retail brands in the $291 billion market, based on customer preferences

LONDON, UK – Executive appointments: Jérôme Cochet, Julie Jeancolas, Alexandre Cotarmanac’h

Solution enables retailers and brands to test retail scenarios in front of real customers in a virtual environment

LONDON, UK – September 20, 2018 – Consumer taste and demand change at lightning speed. For brands and retailers, the ‘race is on’ to keep up by constantly innovating products and approaches to retain and grow their customer base. To succeed in this rapidly evolving market place – retailers and brands need to max the marketing mix with a razor-sharp focus on minimising time to market and costs associated.

Our first time at DMEXCO was exciting! Why? Because a) For the first time we accompanied Sociomantic, our programmatic technology at this event; b) we announced the release of dunnhumby media; and c) our booth was always full!

DMEXCO is the meeting place for key players shaping today’s digital business, marketing, and innovation. It’s a community of industry leaders, tech pioneers, and marketing and media professionals setting the digital agenda.

Every time you use a supermarket loyalty card, you’re doing more than getting discounts—you’re giving away data. British firm Dunnhumby is one of the best-known pioneers of data-aggregating supermarket loyalty card programs thanks to groundbreaking work with Tesco in the UK...

Are we entering a new golden age of retail? Read what Guillaume Bacuvier, dunnhumby CEO, had to say about data, media and advertising.