Solution enables retailers and brands to test retail scenarios in front of real customers in a virtual environment
LONDON, UK – September 20, 2018 – Consumer taste and demand change at lightning speed. For brands and retailers, the ‘race is on’ to keep up by constantly innovating products and approaches to retain and grow their customer base. To succeed in this rapidly evolving market place – retailers and brands need to max the marketing mix with a razor-sharp focus on minimising time to market and costs associated.
Our first time at DMEXCO was exciting! Why? Because a) For the first time we accompanied Sociomantic, our programmatic technology at this event; b) we announced the release of dunnhumby media; and c) our booth was always full!
DMEXCO is the meeting place for key players shaping today’s digital business, marketing, and innovation. It’s a community of industry leaders, tech pioneers, and marketing and media professionals setting the digital agenda.
Every time you use a supermarket loyalty card, you’re doing more than getting discounts—you’re giving away data. British firm Dunnhumby is one of the best-known pioneers of data-aggregating supermarket loyalty card programs thanks to groundbreaking work with Tesco in the UK...
Last year JDA and dunnhumby combined their industry-leading expertise to provide their customers with deep analytics insight melded with actionable merchandising strategies and decisions. The partnership continues to evolve and the two solution providers are collaborating to drive both the industry and their individual capabilities forward.
Customer data science expert dunnhumby believes that retailers must consider how to address the challenges and opportunities of the changing data privacy landscape if they are to stay ahead of the competition.
LONDON – July 3, 2018 – New research conducted by dunnhumby reveals that retailers have been so focused on compliance and the threat of hacking that many are failing to consider the wider implications of growing consumer awareness, not just of data privacy rights, but of the value of their personal data.
It may not be rocket science, but it is data science. Define your value proposition
Gathering data isn’t the hard part; figuring out which data to pay attention to is, says Jose Gomes, managing director of North America for dunnhumby, a global customer data science company. Gomes says the best way to identify the data that makes a difference is to start by defining your organization’s unique value proposition.