Not every retailer has the media heft of Amazon, but almost all have data with unrealised revenue potential. Julie Jeancolas, Global Head of Media Partnerships at dunnhumby explains...
With customer behavior changing more frequently, Andy Grady-Smith of dunnhumby and Todd McCourtie of JDA explain how retailers are adapting their supply chains to increase engagement with their always-on customers.
With the customer data market set to double in value in coming years, retailers are confronted with an unprecedented opportunity, writes Kylie Gleeson-Long, Managing Director, dunnhumby Australia & New Zealand.
Berlin, GERMANY– March 30, 2019 - dunnhumby media is happy to announce that its programmatic technology, Sociomantic, has received independent, third-party re-certification to TAG’s (The Trustworthy Accountability Group) “Certified Against Fraud” program from BPA Worldwide.
dunnhumby lance son offre Media, avec comme moteur la Customer Data Science, connectant les retailers et les annonceurs à leurs clients tout au long du parcours d’achat, lors du salon One to One Retail E-Commerce.
Patrick Tellouck, Directeur de dunnhumby France, nous parle de l’importance d’une bonne perception prix et nous explique en quoi la proposition prix/valeur perçue de l’enseigne habituelle du client est primordiale.
As changing shopper behaviour and aggressive new entrants continue to shake up the local retail industry, record numbers of Australian and international retailers have been forced to close their stores and file for bankruptcy. Using data in the right way to future-proof has never been more important.
Major e-commerce player in Latin America partners with the world’s leading customer data science company to adopt customer knowledge-based optimization solutions to improve the shopping experience.
São Paulo, BRAZIL– March 11, 2019 – Netshoes, one of the largest online shopping companies in Latin America, is re-engineering its analytical marketing approach to become a 100% ‘Customer-First’ e-commerce company.