dunnhumby lance son offre Media, avec comme moteur la Customer Data Science, connectant les retailers et les annonceurs à leurs clients tout au long du parcours d’achat, lors du salon One to One Retail E-Commerce.
Patrick Tellouck, Directeur de dunnhumby France, nous parle de l’importance d’une bonne perception prix et nous explique en quoi la proposition prix/valeur perçue de l’enseigne habituelle du client est primordiale.
Major e-commerce player in Latin America partners with the world’s leading customer data science company to adopt customer knowledge-based optimization solutions to improve the shopping experience.
São Paulo, BRAZIL– March 11, 2019 – Netshoes, one of the largest online shopping companies in Latin America, is re-engineering its analytical marketing approach to become a 100% ‘Customer-First’ e-commerce company.
London, UK – March 01, 2019 – dunnhumby and its shareholder Tesco plc are delighted to announce the appointment of Julie Woods-Moss as Chair of the company’s Board of Directors from March 1st, 2019.
Aproveitamos a passagem da chinesa Eunice Wong pelo Brasil para uma entrevista sobre gestão de e-commerce. Wong é Diretora Global de e-commerce da dunnhumby.
Thailand – Consumer behaviour is changing, and it is being driven by 3 core disciplines – the rise of mobile, an explosion of media channels and changing shopping behaviours (the rise of e-commerce). They have never had more choice, options and knowledge available to them meaning CPGs and retailers need to stay ahead of trends and ensure they put the Customer First at every step of their marketing strategies.