Forrester Research’s report on customer lifecycle management shows how dunhumby’s practice of putting the customer first is able to anticipate a customer’s future needs so marketing communications are far more effective.
In order to dig into some of the various factors that drive shopper loyalty, Perishables Buyer spoke with Saundra Linn, senior vice president, client leadership at dunnhumbyUSA. See page 8 for interview.
22 January 2013 — MEDIAPOST'S OMMA DATA-DRIVEN MARKETING
Greg Corso, VP of Media Solutions at dunnhumby, will join a panel of digital and media industry experts at MediaPost's OMMA Data-Driven Marketing Conference on Wednesday, January 23rd. Greg will be speaking on "The One True View: Leveraging Data to Embrace the Customer Experience"
As consumers gain more control over what to share and which businesses they choose to engage with, it’s now more important than ever to deliver a relevant and consistent experience. Retailers need to evolve and adopt a different go-to-market strategy, one that focuses on delivering to the individual. We call that personalization.
To build and retain a loyal following, Metro, Inc., a leading Canadian grocery chain operating 830 retail locations across Ontario and Quebec, makes customer-centricity its mantra. The company, leveraging customer insights of its joint-venture partner dunnhumby, launched a customer-centric strategy that goes beyond a marketing campaign and into the fabric of the organization.
Call it the $6,400 challenge. Stuart Aitken, dunnhumbyUSA’s chief executive officer, is asking his fellow executives to find that relatively modest sum of money, donate it to the Freestore Foodbank’s Power Pack program, and keep thousands of children from wondering where they’ll get their next meal.