News

Media Centre

Keep up to date with company news, customer and partner announcements, industry insights, awards and more.


Love the Ones Your With: The Importance of Loyal Customers

30 May 2013 — GCI MAGAZINE

Creating a connection with consumers has always been an objective for leading beauty brands. Today, new paths to reach this goal are emerging as marketers are increasingly able to access consumer/customer data, a valuable data set that goes beyond financial metrics to provide a longitudinal view into a consumer’s shopping basket and behavior.


How To Transcend 'Above-The-Line' And 'Below-The-Line' Thinking

23 May 2013 — ADEXCHANGER

In Adexchanger, dunnhumby VP of Media Solutions, Greg Corso, describes how the proliferation of addressable media, including the emergence of measurable TV, targeted online advertising and traceable social-media activity, has strengthened the connections between marketers of different media disciplines.


dunnhumby's Matt Keylock to speak at RampUp! May 30th

23 May 2013 — RAMPUP!

Matt Keylock, Global Head of Data at dunnhumby, will be joining of panel of experts at RampUp! to discuss Big Data and it's impact on digital advertising, specifically online and offline attribution. RampUp! is an annual conference held in Mountain View, California that brings top executives from the industry's biggest players in ad technology to discuss data's impact on the landscape.


Hacking Boston With Consumer-Data Firm dunnhumby

21 May 2013 — ADVERTISING AGE

"Keep Calm and Continue Testing." The Harvard student's T-shirt tagline seemed to encapsulate the mood in the frigid room filled with data crunchers. It was just another drizzly Saturday in the MIT neighborhood of Kendall Square in Cambridge, Mass., where mostly young men gazed at their laptops, observing predictive models parsing data representing grocery-store purchases of things like DVDs and milk. It was just another hackathon.


Tesco and dunnhumby Release Consumer Today Report

17 May 2013 — dunnhumby

British consumer confidence crept up in the three months to the end of April, but the mood still remains changeable. This is the key finding of the second edition of The Consumer Today, a quarterly report from dunnhumby and Tesco.


As Loyalty Programs Grow More Sophisticated, A Look At How They Work

16 May 2013 — THE WASHINGTON POST

Loyalty programs at supermarkets used to be as simple as getting access to the cheaper advertised prices on store shelves. But as companies fight to hold onto customers amid intensifying competition, they’re using shoppers’ purchasing histories to offer more personalized deals.


dunnhumby and L'Oreal to speak at OMMA Data-Driven Marketing during Internet Week, May 23

15 May 2013 — MEDIAPOST

Katherine Black, SVP of Client Leadership at dunnhumby and Brigitte Foley, Senior Vice President, Digital Strategy, e-Commerce & CRM at L’Oréal Luxe USA will join a panel discussion on "This Revolution Will Be Personalized: Turning Databases Into Real Conversations." Held in New York City on May 23rd, the event will also feature Quinn Kilbury, Senior Brand Manager at PepsiCo, another dunnhumby client and valued partner.


dunnhumby, AAF Cincinnati start Cincinnati Digital Dialogue

14 May 2013 — SOAPBOX CINCINNATI

A new partnership between the American Advertising Federation Cincinnati and dunnhumbyUSA is setting the stage for the city's first consumer-focused digital marketing conference.


Hackathon Helps Retail Analytics Firm ‘Find Talent, Learn New Ideas’

13 May 2013 — WALL STREET JOURNAL

Retail analytics firm dunnhumby Ltd. hosted a hackathon Saturday in Cambridge Mass. and online through Kaggle Inc., a company which hosts predictive modeling competitions, to predict how future consumer goods will sell.


dunnhumby Beefs Up Senior Leadership

10 May 2013 — RETAILING TODAY

dunnhumbyUSA, a global leader in building brand value for consumer goods and retail companies, has made changes to its Cincinnati-based senior leadership.


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