GNC's CEO Michael Archbold and dunnhumby Senior Vice President Peter Miles-Prouten, will be co-presenting at the Bank of America Merrill Lynch 2015 Consumer & Retail Conference on March 3, 2015 at the New York Palace hotel.
A rapidly growing sector for consumer research, coupled with boom in construction and redevelopment, is renewing interest in Cincinnati's downtown. With a special focus on dunnhumbyUSA and its new headquarters currently under its last months of construction, Stuart Aitken dunnhumbyUSA's chief executive, explains the company's incredible growth and calling Cincinnati home. "We see applications for our work across so many industries. Big data really has no barriers. We have 35 or 40 job openings right now we are trying to fill. We couldn't be in a better place than in this city."
Looking at factors including purchase patterns, paths to purchase and degrees of loyalty for a variety of products, dunnhumby's latest study - The Multichannel Movement: How the Rise of Multichannel Grocery Shopping is Changing the Way Consumers Buy," explores online grocery's high potential for growth. The report takes a look at markets around the world, including the U.S. where the country has well-developed Internet usage and penetration, online grocery is underdeveloped.
Despite the fact that multichannel grocery shopping is surging across the globe, the U.S. lags far behind in this category, according to dunnhumby's global study. The convenience of "click and deliver" grocery services is now entering the market in New York City, Chicago and Los Angeles, but the online grocery market in the U.S. is far behing markets such as France, South Korea and the UK.
Multi-channel grocery shopping is surging across the globe, with the birth of a new child being one of the main drivers of an increased propensity to buy, according to a major new study by dunnhumby, which analysed the shopping habits of seven million people across 14 countries.
Globally, growth has been strong in multi-channel grocery shopping. According to the report, emerging and 'nascent' markets saw usage grow by 97% and 89% respectively, while developed markets grew by 30% year over year. Most of that growth has been concentrated in goods like frozen meat, baby food and baby care products, which on average grew by 21%, suggesting that households with newborn kids are a key demographic for online shopping.
"Across the globe, there's a marked increase in multichannel grocery shopping, particularly among time and sleep starved parents who benefit most from being able to shop any time, without leaving home. Baby food and baby care products not only appeaer in the top three categories, but these are clearly important gateway products for new online shoppers," reports Julian Highley, Global Director of Customer Knowledge.
The grocery sector is beginning to see significant growth in customers engaging with stores across offline and online channels. Frozen meat, baby food and care, and canned food have the highest share of online sales, according to a survey of seven million people across 14 countires.
Multichannel grocery shopping is surging across the globe, with the birth of a new child being a primary driver of an increased propensity to buy online. Emerging and nascent markets are seeing the most growth with 97% and 89% year-on-year, respectively.