News

Media Centre

Keep up to date with company news, customer and partner announcements, industry insights, awards and more.


Today’s Path To Purchase: A Tricky, Meandering Road

16 February 2015 — AdExchanger

Rachael Hadaway, Vice President, Client Services, addresses how consumers are actively curating their own shopping journey. They expect brands to use all data at their disposal to personalize every interaction; as such, delivering the right messages at the right time is more important - and difficult - than ever before. 


dunnhumby India Managing Director wins Retail Leadership Award

13 February 2015

Mumbai, 13 February, 2015 — dunnhumby India Managing Director, Dr. Rex Davis has received the Retail Leadership Award at the Asia Retail Congress 2015. The Asia Retail Congress is Asia’s single most important global platform to promote world-class retail practices. The focus of the two day Congress was to discuss and influence the issues for change.


Twitter and Google reach deal to add tweets to search results

5 February 2015 — Mobile Marketing Magazine

Joy Armitage, Social Media & Innovation Director speaks to Mobile Marketing about the Twitter-Google partnership and its implications for advertisers:

Twitter has reached an agreement with Google to make its users’ updates more easily searchable, with tweets reappearing in Google’s search results within the first half of this year after a four year absence.


Using Consumer Insights to Buffer New Product Launches

4 February 2015 — AMA's Marketing Insights

Rebecca Hohe, Associate Director, explains how to keep the enthusiasm and awareness for a new product last beyond the launch phase. 


Why dunnhumbyUSA killed desk phones at its new HQ

2 February 2015 — Cincinnati Business Courier

dunnhumbyUSA is eliminating traditional desk phones at their new Cincinnati HQ which will open this spring. Employees will instead use headsets connceted to laptops for calls.

 


Marketing taking control of IT's tech budget? - B2B Marketing

2 February 2015

Marketing is seeking control of the tech budget, but will they succeed in getting it? Maxine-Laurie Marshall investigates


PayPal And Dunnhumby Put $1.2m Into Pulsate, A Location Marketing Startup

1 February 2015 — TechCrunch

dunnhumby's investment arm, dunnhumby Ventures joined PayPal as part of a $1.2M investment for Pulsate, a startup with a platform to deliver content for brands based on a user's location and preferences. 

 


An App a Day!

1 February 2015 — Indian Retailer

Nishat Mehta, Executive Vice President, Global Partnerships explains how brick-and-mortar retailers can better collect data analogues of the online behavior eCommerce retailers track. In-store technologies such as cameras, wifi and beacons, alongside users' mobile devices, will help retailers significantly improve assortment, merchandising and space planning.


5 ways to chalk out a career path - Economic Times

31 January 2015

dunnhumby India's Head of HR, Puja Kapoor speaks to Anumeha Chaturvedi at Econmonic Times 


Opening doors in grocery stores

23 January 2015 — Food Business News

dunnhumby's recent Food Trends study found that a third of consumers first spot a trending food or flavor on the shelves at mainstream grocery stores. This compared with 8% of consumers who stated a restaurant was the source of initial trial. Anna Saffer, Director of New Product Development, says "this gives retailers the opportunity to capitalize on these trends early and use that as an opportunity to connect with consumers."

 


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