Rachael Hadaway, Vice President, Client Services, addresses how consumers are actively curating their own shopping journey. They expect brands to use all data at their disposal to personalize every interaction; as such, delivering the right messages at the right time is more important - and difficult - than ever before.
Mumbai, 13 February, 2015 — dunnhumby India Managing Director, Dr. Rex Davis has received the Retail Leadership Award at the Asia Retail Congress 2015. The Asia Retail Congress is Asia’s single most important global platform to promote world-class retail practices. The focus of the two day Congress was to discuss and influence the issues for change.
Joy Armitage, Social Media & Innovation Director speaks to Mobile Marketing about the Twitter-Google partnership and its implications for advertisers:
Twitter has reached an agreement with Google to make its users’ updates more easily searchable, with tweets reappearing in Google’s search results within the first half of this year after a four year absence.
dunnhumby's investment arm, dunnhumby Ventures joined PayPal as part of a $1.2M investment for Pulsate, a startup with a platform to deliver content for brands based on a user's location and preferences.
Nishat Mehta, Executive Vice President, Global Partnerships explains how brick-and-mortar retailers can better collect data analogues of the online behavior eCommerce retailers track. In-store technologies such as cameras, wifi and beacons, alongside users' mobile devices, will help retailers significantly improve assortment, merchandising and space planning.
dunnhumby's recent Food Trends study found that a third of consumers first spot a trending food or flavor on the shelves at mainstream grocery stores. This compared with 8% of consumers who stated a restaurant was the source of initial trial. Anna Saffer, Director of New Product Development, says "this gives retailers the opportunity to capitalize on these trends early and use that as an opportunity to connect with consumers."