dunnhumby’s Nicholas Blair discusses how retailers can ensure consumers avoid information overload by making it simple for the customer to find any necessary information when making a purchase.

The bells are tolling for Australia's supermarket duopoly, with a first-of-its-kind report claiming German retailer Aldi could double its market share in the next ten years to be on an equal footing with Coles and Woolworths.

Shopping habits born of the Great Recession have shown no signs of letting up as price players gain new shoppers—and outsized influence

Das britische Marktforschungs-Unternehmen dunnhumby revolutionierte in den Neunzigerjahren die Datenanalyse mit der Einführung der Kundenkarte, aus denen sich detaillierte Kundenprofile erstellen ließen. Bis heute sind solche Profile unverzichtbar für Marktforscher. 

Por Noe Baruch, líder de dunnhumby Media en México

LONDON, 12 July 2019 – New research conducted by dunnhumby media, part of dunnhumby, the global leader in Customer Data Science, has unveiled an unrealised potential worth £1.7bn for UK grocery retailers - and around £100 million for each of the three largest retailers in the UK.

La experiencia del cliente y el análisis de los compradores potenciales son los principales pilares de la tecnología de dunnhumby, empresa que llega con una propuesta única a México.