Find out how directly connecting insight and media planning at household level gave Nestlé an 11% sales uplift.
sales uplift by directly connecting insight and media planning at household level with activation and measurement at scale
million customers reached
Nestlé, the world’s largest food and beverage company, wanted to develop a strategy to drive sales of confectionery ‘sharing bags’ in Tesco supermarkets, while ensuring that the end customer remained at the heart of all efforts.
Nestlé teamed up with digital movie retailer Sky Store for a new on-pack promotion in which consumers received a ‘Buy and Keep’ movie voucher in return for collecting four promotional packs from its range of confectionery sharing bags.
The dunnhumby media team worked in collaboration with Nestlé, Tesco and a range of partners to formulate, build and deliver an insight-led, connected media plan to support the launch of the on-pack Sky Store promotion.
Winning Weekends is considered a best in class activation – a huge success for Nestlé.
Tabatha Rowlatt, Customer Activation Manager, Nestlé UK
Download the full case study and discover how Nestlé:
- Used customer data analytics and insight to obtain a better understanding of the Nestlé shopper
- Drove awareness of the consumer offer through a seamless multi-channel experience
- Understood which activities were most effective in generating sales