Turn customer data into competitive advantage
SMARTER DECISIONS | STRONGER GROWTH | POWERED BY AI
As the global leader in customer data science, dunnhumby helps retailers and brands turn customer data into a competitive advantage. Powered by our AI platform and deep retail expertise, we enable smarter decisions and stronger growth across retail media, loyalty, personalization, pricing, promotions, category management, assortment, competitive strategy, data consulting, and CPG collaboration.
Let's discuss how we can help you with:
- Retail Media: Capture your share of the growing market. Realize $500M+ gross media revenues and 2% uplift in total sales with personalized media.
- Loyalty & Personalization: Transform every customer interaction. Achieve +2% like-for-like sales uplift and ~20% increase in loyal customer retention.
- Supplier Collaboration: Enhance CPG collaboration to unlock commercial potential. Achieve +2-5% improved category sales.
- Competitive Insights: Understand key business drivers and customer needs. Realize +3% growth in like-for-like sales and 7% market share growth.
- Assortment: Make data-driven assortment decisions. Gain +2-5% like-for-like sales uplift, 50% efficiency savings, and 10x ROI.
- Price & Promotion: Enhance value perception and promotional effectiveness. Experience +1-3% sales uplift, +1-2% margin gains, and +4% cash profit with optimized pricing.
Why partner with us?
We are the trusted partner for Fortune 100 companies and beyond, specializing in full-service consultancy supported by AI-powered data solutions.
Unmatched Expertise:
- 500 million retail transactions processed weekly
- 1.3 billion+ global shopper insights generated annually
- $1 trillion worldwide retail sales analyzed each year
- 20,000+ professionals using our tools
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Meet with dunnhumby experts and explore how customer-first data science can transform your grocery strategy.
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Driving Loyalty Through Data and AI
dunnhumby partnered with loyalty and personalization leader Synerise to transform customer experiences and deliver long-term value through a next-generation Loyalty & Personalization Platform, bringing together:
- Continuous customer value: Science-led customer journey planning drives long-term loyalty—delivering the right message, at the right time, through the right channel.
- Hyper-personalized experiences: Dynamic, one-to-one product, offer, and message recommendations ensure relevant engagement at every stage of the shopping journey—online or in-store.
- Consistent omnichannel execution: A unified approach across digital and physical channels creates a cohesive, high-value customer experience throughout the lifecycle.
Transforming Retail Media with AI-powered Omnichannel Solution
dunnhumby partnered with AdTech innovator Osmos to enhance our Retail Media Platform, bringing together:
- Rapid deployment: retailers can launch a retail media business and generate revenue within 6-8 weeks
- Simple integration: the Retail Media Platform seamlessly connects with existing marketing and advertising systems
- Complete picture: retailers and brands can track revenue, manage inventory, and view consolidated performance reports in one place
- Centralized and streamlined operations: customizable automated order systems and intuitive workflows
The platform uses in-store transactions and long loop data for more precise targeting, personalized marketing campaigns, and optimized media spend across multiple channels including in-store.
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