dunnhumby Retailer Preference Index 2020: Grocery Edition

dunnhumby Retailer Preference Index 2020: Grocery Edition

8 January 2020

In our third annual Retailer Preference Index (RPI) for the U.S. grocery channel, we look at the $700 billion grocery industry which finds itself potentially less than a year away from an economic downturn, according to many economists. Which grocers are best prepared to weather the storm, and what can other retailers do to compete? The RPI seeks to answer these and other questions, including: 

  • What drives customer preference for grocery retailers? 
  • Which retailers are winning and losing? And why? 
  • What can grocery retailers do to improve performance and win more trips? 

Existing ranking methods focus primarily on retail growth based on store counts and revenue size, without linking growth to emotional or financial performance. We have a different perspective, one that focuses on the consumer and their emotional connection to the various retailers within the grocery channel. Our study surveyed 7,500 US consumers to uncover how they think and feel about grocery stores, and how they shop them. All with a goal to understand how Customers perceive stores through seven different drivers, and how these perceptions affect both the emotional connection and financial performance. 

Our goal: to help retailers better understand their customers to deliver a value proposition that aligns with their needs, to earn more trips and drive sustainable growth. 

To learn more, download a free copy of the report. If your company is in our report and you'd like your custom retailer profile, contact us.

 

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Associate Strategy Director, dunnhumby North America

Managing Director of Strategy, North America

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