Canada Consumer Trends Tracker | Navigating the Shifting Landscape of Grocery Shopping

As economic pressures and trade tensions rise, dunnhumby’s Consumer Trends Tracker (CTT) uncovers how Canadian shoppers are adapting—favoring local products, reassessing spending habits, and shifting their values. 

This latest report delivers essential insights to help retailers, suppliers, and brands understand changing consumer behaviors and what’s driving them. 

What’s Inside: 

• Domestic vs. Imported Goods
  Learn how Canadian shoppers are shifting toward locally produced items in response to tariffs and national sentiment. 

• Key Drivers of Change
  Explore the economic, political, and social factors influencing purchasing decisions across Canada. 

• Behavioral Shifts
  See how attitudes around health, sustainability, and value are evolving, especially as inflation and supply chain challenges persist. 

• Retailer Impact
  Identify which formats and strategies are resonating with Canadian consumers. 

Gain a clear view of how to meet shoppers’ expectations in a time of change.