The soft drinks levy: a lesson in predicting customer behaviour

The soft drinks levy: a lesson in predicting customer behaviour

The soft drinks levy: a lesson in predicting customer behaviour

1 August 2018

Launched in April 2018 by the UK Government, the Soft Drinks Industry Levy was introduced to help tackle childhood obesity. Also known as the ‘Sugar Tax’, it is having a major impact on soft drinks manufacturers, with over 50% already reducing the sugar content of their beverages.

But changing recipes of loved brands can be a huge risk. How are your consumers likely to respond? What impact might this have on your sales?

Understanding how the soft drinks levy impacts customer behaviour will help manufacturers and retailers meet customer needs, reduce risk of sales decline, and potentially create opportunities for developing new shopper segments.

To help manufacturers better understand the risks and opportunities, we used PriceStrat, our market-leading forecasting tool, to model the levy’s impact.

Download this report to see the results of our study, and learn the secrets from other brands who have successfully navigated product changes.

 

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