How to Keep Hold of Your Customers

Planning ahead for the next phase of loyalty and personalisation

Loyalty remains a strategic priority for retailers, but traditional programmes are no longer enough. As customer expectations continue to rise, and AI makes personalisation more accessible, the race is on to stand out. How to Keep Hold of Your Customers, the latest global report from dunnhumby, explores how leading retailers are evolving their approach to loyalty in today’s fast-changing market.

The report includes:

• In-depth research with senior decision-makers across Europe and North America
• A detailed look at how loyalty and personalisation strategies are shifting,
• Expert commentary from:
  • Tesco UK CEO, Ashwin Prasad
  • Synerise’s Marek Świderski
  • IGD senior analyst, Bryan Roberts

You’ll also hear from dunnhumby’s own loyalty experts, Debora Franchim and Siro Descrovi, who outline three critical questions every retailer should be asking today to prepare for the future.

Whether you’re revisiting your current strategy or planning what comes next, How to Keep Hold of Your Customers is essential reading for retail leaders, loyalty teams, and customer marketers alike.