Coming Soon | 9th Annual Retailer Preference Index (RPI) for U.S. Grocery

11 December '25

Since its launch in 2017, dunnhumby’s Retailer Preference Index (RPI) has become a trusted resource for U.S. retailers and brands, surveying over 10,000 shoppers annually to track preferences across 60+ grocery retailers.

The 2026 RPI will deliver vital insights into the factors driving customer loyalty - especially price, promotions, and rewards, the pillars of long-term success in today’s competitive market.

Our unique methodology combines financial performance with customer perceptions, giving retailers actionable intelligence to strengthen their value propositions and improve competitive standing.

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Coming Soon | 9th Annual Retailer Preference Index (RPI) for U.S. Grocery

Be the first to receive the 9th Annual RPI

Be the first to receive the 9th Annual RPI