The future is brewing: Coffee trends redefining 2026

This report provides a global overview of the coffee category, based on behavioural data from more than 50 million shoppers across dunnhumby’s global retail partners. It examines macro trends shaping coffee consumption, the evolution of at‑home vs out‑of‑home habits, and regional nuances across North America, Latin America, EMEA, and APAC.

Coffee remains one of the world’s most consumed beverages, with demand continuing to rise due to lifestyle changes, the expansion of middle‑class populations, and growing interest in premium, speciality, and convenient formats. Although commodity prices and inflation are increasing coffee costs, the category remains resilient, with consumers trading up into higher‑quality products - particularly beans, gourmet ground, and ready‑to‑drink (RTD) ranges.

The report explores how consumption behaviours differ by region - driven by culture, affordability, and format preferences - and how innovation, sustainability, premiumisation, and functional benefits are shaping the future of the category.

Key themes:

• Regional coffee trends, how they compare, and where the opportunities are for CPGs.
• Premiumisation: third-wave coffee and the trend towards trading up - despite price pressures.
• The growth of ready-to-drink (RTD) coffee formats.
• Sustainability and ethical sourcing as category expectations.
• Emerging health and functional coffee propositions and innovation across formats, flavours, and brewing methods.