The route to online profitability: Managing the economics of growth in online grocery today

dunnhumby’s Grocery Beyond the Tipping Point report explored the realities of a world in which the impact of Covid-19 had helped to drive online grocery to a point of critical mass. Half a year on from that report, and with demand holding steady, this follow-up paper addresses the burning question that looms above the spectacular growth of the past 12 months: how do retailers ensure that online serves as a profitable and sustainable part of their offering?

Download this report today for guidance on the challenges and opportunities ahead for Retailers, and how a Customer-first mind­set and data-driven approach will always help to identify the best route forwards. Contents includes:

• Summarising an era of unprecedented digital demand
• Changing economics and the impact on the grocery channel mix
• Optimising eCommerce: the building blocks of channel profitability
• The rising importance of alternative revenue streams
• The multi-channel halo
• Navigating a path to profitability
• The rise of new entrants: a view from Asia