United States Consumer Trends Tracker | Navigating the Shifting Landscape of Grocery Shopping

As economic uncertainty grows, dunnhumby’s Consumer Trends Tracker (CTT) reveals how U.S. shoppers are adjusting their behaviors, values, and spending in response to inflation, trade pressures, and market volatility. 

This latest report delivers timely insights to help retailers, suppliers, and brands understand what’s driving change—and how to stay ahead. 

What’s Inside: 

• Domestic vs. Imported Goods
  Track changing shopper preferences as localism rises. 

• Key Drivers of Change
  Understand the economic, political, and social forces reshaping the grocery landscape. 

• Behavioral Shifts
  Discover how U.S. consumers are prioritizing value, health, sustainability, and eCommerce. 

• Retailer Impact
  See which store formats are winning and how you can adapt. 

Get the insights you need to respond confidently to evolving shopper expectations.