United States Consumer Trends Tracker | Behaviors and Expectations of the Modern Retail Customer

As grocery retail across North and Latin America undergoes rapid transformation, understanding the evolving consumer mindset has never been more critical. The Consumer Trends Tracker (CTT) is dunnhumby’s tri-annual study designed to uncover how shoppers across the six largest economies in the Americas (U.S., Brazil, Mexico, Canada, Colombia, and Chile) think, feel, and behave — helping retailers stay ahead of change with data-driven insights. 

This edition of the CTT dives into core retail metrics around trust, value, experience and consumers behaviors, while also featuring high level trust and expectation metrics on artificial intelligence and cryptocurrencies.  It offers a powerful strategic framework for interpreting consumer trends over time, equipping retail teams to better navigate challenges like inflation, shifting loyalty, and operational pressures. 

Whether you’re looking to deliver smarter personalization, safeguard trust, or adapt to ongoing economic uncertainty, the CTT provides the clarity and context you need to inform strategy and elevate client conversations.