Top Insights from the 2019 dunnhumby Retailer Preference Index: Convenience, Dollar and Drug Channel Edition

Top Insights from the 2019 dunnhumby Retailer Preference Index: Convenience, Dollar and Drug Channel Edition

17 October 2019

In October 2019, we published our 2nd edition of the Retailer Preference Index: Convenience Channel edition to explore the $654.3 billion market. Our goal: to understand what drives consumer preference for the top 27 U.S. Convenience retailers based on responses from around 7,000 U.S. households. This is the first study that quantifies retailer preference, based on a combination of emotional connection and retailer preference. 

Here are a few of the key takeaways for retailers to consider:

 

To learn more, download a free copy of the report. If your banner is in our report and you'd like your custom banner profile, contact us

The list of banners evaluated, in alphabetical order, include:

7-Eleven
ampm/ARCO
BPShop
Casey's General Stores
Chevron Food Mart/ Extra Mile
Circle K
Cumberland Farms
Exxon On the Run
GetGo
Holiday Stationstores
Kum & Go
Kwik Trip/ KwikStar
Maverik
Meijer Gas Stations
Mobil On the Run
Murphy USA
QuikTrip
RaceTrac
RaceWay
Royal Farms
Sheetz
Shell
Speedway
Thornton’s
Turkey Hill Minit Markets
Wawa

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