dunnhumby Canada

About dunnhumby Canada

dunnhumby was formally established in Canada in 2009 to help put the customer at the heart of Metro, and its suppliers', business decisions. Together, they develop insights based on the shopping behaviour of over three million people every week.

The dunnhumby team has a wealth of international experience from all parts of the globe, ensuring that assortment, pricing, promotions, and other retail decisions meet customers’ wants, needs, and desires. Customers repay that loyalty with their own, buying one more product, one more time – or put simply – growing clients’ brand value.

dunnhumby started working with Metro in Ontario on a proof-of-concept phase as early as 2008. Initially focussed on the Metro banner, the strength of its partnership with Metro led to work with the Food Basics discounted banner as well.

In Quebec, dunnhumby Canada supported the highly successful launch of Metro’s new metro&moi loyalty programme in 2010, and have since expanded its activities to work with both the Metro supermarket and the Super C discounted banners.

dunnhumby Canada enables its manufacturer partners, including Kraft, PepsiCo, and Nestlé, to use customer insight to deliver a better shopping experience and more relevant marketing to customers. The team, based at offices in Montreal, Toronto, and Gurgaon, India, is working with a rapidly growing client base of prestigious companies across a large number of categories.

Brian Gillis: Country Head, Canada

Brian joined dunnhumby in early 2010 as Head of Manufacturer Practice for the Canadian market. In this role he was responsible for setting up the insight and communications business with our manufacturer partners. Prior to joining dunnhumby, Brian had an extensive career in retail starting with 13 years spent at General Mills in a variety of sales and marketing-based roles, followed by a move to Nielsen and finally as a Category Director for Loblaws. In 2012, Brian became General Manager of dunnhumby Brazil and Colombia, responsible for nurturing and developing the relationships with our retail partners in these markets. In his current role, COO of Canada and Latin America, Brian is responsible for overall operations in two massive dunnhumby international markets, Canada and Latin America.

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