What is it
A solution that supports retailers and brands in the identification and quantification of customer headroom opportunities, in order to develop personalised communication strategies and enhanced customer experiences. Ideal for Marketing, Customer Experience, Customer Strategy, Customer Service, CRM, Insight or Loyalty teams seeking to increase engagement rates and grow customer value.
Deliver seamless &
propositions, media & communication plans
Measure the impact of your personalisation strategies
What questions can it help you answer
How do I know which customers should receive what? How can I leverage customer feedback & product reviews?
How can I optimise multi-channel personalisation? How do I make the most out of programmatic advertising?
Which activities will drive more ROI? How can I stay ahead of the competition, be innovative and gain competitive advantage?
Customer Engagement helps to develop superior personalisation strategies so your customers know they are in good company. The end result: increased trust and long-lasting loyalty.
1 Inspiration to create relevant and well-timed products, news, services & information
2 Rewards & recognition for their value and history with you, as well as their recommendations to friends
3 A voice to tell you what they like & don’t like, and the confidence to respond and meet their expectations
4 Their trust in you to put it right when things go wrong. Their understanding that you will make the effort to achieve the best for them
5 Making it easy for your customers to engage with you wherever, whenever
What results can you expect
Check some of the most inspiring achievements and testimonials from dunnhumby clients.
Building a digital customer experience to combat competitive pressure.
5%uplift from 'Relevant Promotions'
83%of web & app users engage with 'Usuals'
Large European Retailer
Connecting in-store & online shopping data and insight to build meaningful, targeted and personalised display advertising. In just one year:
7%category sales uplift in-store & online
15 personalised campaigns ~240k unique households p/c