Customer Engagement

Customer Engagement

CUSTOMER ENGAGEMENT

Keeping up with your 'connected' customers to increase lifetime loyalty

 

What is it?

A solution that supports retailers and brands in the identification and quantification of customer headroom opportunities, in order to develop personalised communication strategies and enhanced customer experiences. Ideal for Marketing, Customer Experience, Customer Strategy, Customer Service, CRM, Insight or Loyalty teams seeking to increase customer engagement rates and grow customer value.

 
Deliver seamless &
relevant customer
experiences
 
Create stand-out
propositions, media & communication plans
 
Measure the impact of your personalisation strategies
 
Maximise
marketing budgets
& returns

What questions can it help you answer?

How do I know which customers should receive what? How can I leverage customer feedback & product reviews?
 
How can I optimise multi-channel personalisation? How do I make the most out of customer data science & programmatic ads?
 
Which activities will drive more ROI? How can I stay ahead of the competition, be innovative and gain competitive advantage?
 

key elements

Customer Engagement is a consumer analytics-based solution that helps you to develop superior personalisation strategies so your customers know they are in good company. The end result: increased trust and long-lasting loyalty.

 
1 Inspiration to create relevant and well-timed products, news, services & information
 
2 Rewards & recognition for their value and history with you, as well as their recommendations to friends
 
3 A voice to tell you what they like & don’t like, and the confidence to respond and meet their expectations
 
4 Their trust in you to put it right when things go wrong. Their understanding that you will make the effort to achieve the best for them
 
5 Making it easy for your customers to engage with you wherever, whenever

WHAT RESULTS CAN YOU EXPECT?

Check some of the most inspiring achievements and testimonials from dunnhumby clients.

Building a digital customer experience to combat competitive pressure.

7%uplift from visuals
 
5%uplift from 'Relevant Promotions'
83%of web & app users engage with 'Usuals'
 
 
Large European Retailer

Connecting in-store & online shopping data and insight to build meaningful, targeted and personalised display advertising. In just one year:

7%category sales uplift in-store & online
4:1 sales to cost ratio
 
15 personalised campaigns ~240k unique households p/c
 
 
We sent over 16 million communications in 1 year leveraging our partnership with dunnhumby and their data, driving approximately 1% of incremental sales. First steps in creating meaningful long-term connections with our customers.
MICHAEL ARCHBOLDCEO and Director, GNC

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